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At the end of February, Ideal Auto announced its financial results for the fourth quarter and full year of 2021. For the ideal car, it can be described as a car supporting a business. So, how much money does this car make for the ideal car?
▼Sells more than 90,000 units a year.
In 2021, Ideal set a sales record, selling a total of 90,491 Ideal ONE, an increase of 177.4% year-on-year. Among them, 35,221 units of Q4 were delivered, an increase of 143.5% year-on-year.
▼ At the end of the year, the cash reserve exceeded 50 billion.
As of the end of the fourth quarter, the ideal cash reserve reached 50.16 billion yuan, and the annual operating cash flow reached 8.34 billion yuan, an increase of 165.6% year-on-year.
▼ Annual revenue of 27.01 billion.
In 2021, the ideal annual revenue was 27.01 billion yuan, an increase of 185.6% year-on-year. Among them, the total revenue of Q4 was 10.62 billion yuan, and the quarterly revenue exceeded 10 billion yuan for the first time.
▼ One-year net loss of 321.5 million.
In 2021, the ideal annual net loss was 321.5 million, a year-on-year loss of 111.9%. Among them, the net profit in the fourth quarter was 300 million yuan, exceeding expectations, and it was also the second time that the ideal car achieved a single-quarter profit after its listing.
From the data point of view, the ideal car in 2021 to achieve sales increased by 1.7 times, the result of the net profit loss of 1.1 times? It is not an exaggeration to say that it is a new force of car manufacturing that has sold out, and it seems that it is not wrong to say that it is a new force of car manufacturing that is in the quagmire of losses, why is it that the better it sells, the more it loses?
Losses are not fatal, because the ideal loss is used to increase R&D investment and operational investment, which is also an effective investment.
Ideal Car so far only has an Ideal ONE on sale, only the range extender technology has achieved mass production, only L2 level assisted driving, and there is a certain gap between the progress of all aspects and Tesla, Huawei, and even Xiaopeng.
To this end, Ideal upgraded the existing ideal ONE platform to the X platform. The platform will launch the first full-size range extender SUV in 2022. At the same time, increase the development of pure electric technology and platform, increase investment in intelligent driving, and new cars launched in 2022 may be equipped with the necessary hardware for L4 level automatic driving, preparing for the future realization of advanced intelligent driving.
In terms of operation, Ideal Auto has always adopted a direct sales model, and after the increase in sales, the number of stores, employee salaries, marketing promotion and other expenses will further increase, which is a big expense.
Q1 2022 Forecast:
It is expected that the number of vehicles delivered will be 30,000-32,000 units, with an average monthly average of more than 10,000 units, and the total revenue will be 8.84-9.43 billion yuan, an increase of 147.2% to 163.7% year-on-year.
According to available data, it delivered 12,268 Ideal ONE units in January 2022 and 8,414 units in February. If this trend continues, the delivery must exceed 10,000 in March, and the first quarter delivery target can be completed.
However, in February 2022, the quality problems of the ideal car were put on the torture table.
Some netizens broke the news that on February 24, a new energy vehicle suspected of being an ideal ONE caught fire in the parking lot.
From the exposed pictures, it can be seen that the vehicle is in a stopped and uncharged state, and the fire location is located in the engine compartment, and the fire is very fierce. After the fire was effectively controlled, the accident vehicle was severely burned down, leaving almost only the frame.
Ideal external response: The matter is still under investigation. As of now, the results have not been announced.
Not long after, a video of a suspected ideal ONE hitting a cement pier in the middle of the road and causing a body fire broke out again, the scene was fierce and smoke was billowing, and some vehicle parts were scattered on the ground.
Back in November last year, ideal ONE also had an engine compartment fire. At that time, it was rear-ending a WEIO EC6 on the high speed, the tail of the EC6 was seriously deformed, the rear windshield was broken, and the engine compartment fire occurred in front of the ideal ONE.
Pushing forward, you may think of last year's sensational "Mercury Gate" incident, you came and went, and did not argue the right and wrong.
As for the seat rust, engine whistle and other issues, there are also many complaints. It can be seen that on the road to the hot sales of the ideal ONE, accompanied by many quality problems, this has also become one of the pressures hindering the growth of the ideal, which needs to be solved in time.
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