Yesterday, we analyzed with you in the article "Detective 315 丨 Overlord Clauses/Markup/False Publicity, etc. or CCTV 315 Focus", the theme of this year's CCTV 315 Gala is "Fair Trade", so the Overlord Clause/Markup/False Publicity and other behaviors may become the focus of this year's 315 Gala, details you can read and view, so today we will talk about markup sales.
Domestically, mark-up sales have been around for years. When it comes to price-plus sales, Toyota must be a brand that cannot be avoided. From elfa to Lexus to models such as the Land Cruiser, the Prado, and even the Highlander, there has been a long-term increase in sales. And GAC Toyota Sai Na, which was listed not long ago, has once again become a typical representative of price increase sales.
At the end of October last year, GAC Toyota Saila was officially put on sale, the official guidance price was 309,800-40.58 million yuan, since the price was announced, many people who understand the car understand, this is another typical mark-up car. Sure enough, two days after the new car was listed, it was exposed on the Internet that a GAC Toyota 4S store in Beijing directly gave a clear "market retail price" of 379,800-47.58 million yuan, which was directly increased by 70,000 yuan on the basis of the official guidance price.
In fact, this is not an individual behavior of a 4S store, there are a large number of netizens broke the news, many OF THE COUNTRY GAC TOYOTA 4S stores have a mark-up sales behavior, some are as mentioned above directly on the basis of the original price increase, some seem to be more "implicit" to provide package prices, but the package price is also higher than the guide price of tens of thousands or even hundreds of thousands, which only contains some financial services, explosion-proof film, carpets and other on-board boutiques, according to the price of the package, the specific pick-up time is also different, And add-ons such as these packages are mandatory.
Some media even said that the sales of 4S stores during the visit before were "now it is to increase 70,000, and one point less is not sold." If you don't add money, you can only wait until 2023 to pick up the car, you don't add money, some people are willing to add. "Although the amount of the Xena markup on the market may have declined, it still needs to be increased by about 20,000 yuan to mention the car."
So for such a crazy price increase behavior of 4S stores, how does GAC Toyota officially view it? Obviously, the official is sure to know that the dealer is increasing the price, and there is even a certain degree of acquiescence in it. On gaga motor Toyota's official car sales APP, we can see a line of small characters below the suggested retail price, which reads "The transaction price is subject to the agreement between you and the dealer", that is to say, the official price is not the final price, and how much to sell is the dealer's freedom.
Some media have also called the official customer service of GAC Toyota on the phenomenon of Xena SIENNA markup, and the response given by the official customer service is "This is a market behavior, which is determined by the relationship between supply and demand, and we can only recommend that you take the sales policy of the local dealer as the standard." ”
Although the car company can not directly control the dealer's pricing, but everyone knows that the car company can be said to be the person who "pays wages" to the dealer, the regulations or tasks formulated by the car company, the dealer needs to comply with the cooperation, so that the dealer can get more subsidies or cash. What's more, the package price and collocation sales behavior formulated by many 4S stores are also typical of forced buying and selling and overlord clauses, which are acts that disrupt the market economic order such as unfair competition.
For consumers, the unified price of goods is the best fair trade, although the price of the car is indeed determined by the market, but those who force consumers to choose additional products and other behaviors are clearly illegal. The theme of this year's CCTV 315 gala is "fair trade", and this behavior of GAC Toyota dealers is completely contrary to fair trade.