Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Huang Tuo
Reports from The GreatAuto
Just a month after the release of the new generation of Mondeo, its ST-line version also came.
This was obviously unexpected by everyone.
The reason is that ST-line is the name of The Ford Sport Exterior Kit, similar to the Volkswagen R-line. Its design continues the sporty characteristics of Ford's ST high-performance models, mainly used in the brand's sporty models, such as Changan Ford's Focus to provide the ST-line version, and the sports atmosphere has been significantly improved compared with the ordinary version.
However, as a mid-to-high-end sedan, Changan Ford provides it with an ST-line version, what is the intention?
ST-line blessing to strengthen the nature of sports
In the domestic high-end car market, a fact that cannot be avoided is that the prevailing business wind. Looking at a number of joint venture B-class cars, they almost all go in the middle of the way, which makes them have nothing to do with personality, fashion, sports, business, stability, it seems to be the Chinese people's cognition of this level of models.
But in fact, this perception of consumers has long since changed. And this change came from Changan Ford Mondeo at the earliest.
Since the introduction of Mondeo, this mid-to-high-end sedan has been loved by domestic consumers with its young shape and excellent handling. And when the third generation of the Mondeo wins, this 007 Bond car has taken the sporty attribute to the extreme, which also makes this generation of models a great acclaim.
In fact, in the bones of the Ford brand, it has never been separated from the word sports, so is Fox, so is Mondeo. You know, the first generation of Mondeo has already launched the ST version, in the FIA World Touring Car Cup to emerge, won the championship.
Today, Changan Ford's new generation of Mondeo has joined the ST-line version, which can be said to have strengthened the sporty nature of Mondeo and deepened the consumer's impression of Ford's sports genes.
Compared with the previously released regular version of the model, the new generation of Mondeo ST-line mainly strengthens the sporty atmosphere. Through a more vivid color scheme and a blackened sporty appearance kit, the new car shows a more dynamic image with the blessing of the potential energy aesthetic design language.
In the details, the new generation of Mondeo ST-line through the ST-line nameplate logo, red-sprayed brake calipers, tail blackened tail, 19-inch wheels, so that the sporty atmosphere has been set off, showing a completely different temperament from the ordinary version of the model.
Echoing the exterior, the interior of the new generation of Mondeo ST-line also creates a sporty atmosphere. In addition to the use of sports integrated seats, the interior is decorated with red elements in many places such as seats, central controls, door panels, etc., giving people a strong desire to drive.
It can be said that the addition of the ST-line version makes the new generation of Mondeo unique in the high-end sedan market.
On the one hand, the addition of the ST-line version has strengthened Mondeo's original athletic attributes. On the other hand, with a coupe body posture, contrast color matching body, and a sporty appearance kit, the new generation of Mondeo ST-line provides the basis for expanding the young consumer group.
This time in the Ford China Design Center, after seeing the new generation of Mondeo ST-line, The Auto Jun has the urge to test drive. But in fact, the advantages of the new generation of Mondeo ST-line do not stop there.
The "smart ceiling" in mid-to-high-end cars
Like the regular model, the new Mondeo ST-line is an extension of intelligence and technology.
This is unbelievable, after all, in the current class of models, it seems that it is difficult to find a model that is related to technology and intelligence. In this respect, the new generation of Mondeo is also unique. What's more, in the cognition of many people, fuel vehicles and intelligent technology are completely unequal.
And when you're in the car of the new generation of Mondeo, you have to marvel at the 1.1-meter-long central control screen. This overwhelming visual perception will even make you wonder if this is still a fuel car.
This central control screen is composed of a 12.3-inch LCD instrument and a 27-inch central control screen, of which the resolution of the latter reaches 4K, which is undoubtedly the top existence even in the field of smart electric vehicles.
The advantages brought by the 4K screen are obvious, not only the display effect is extremely clear, but also it is not easy to reflect in strong light, which improves the display effect.
Such a large screen indicates that it will have a very rich set of functions. In fact, the new generation of Mondeo canceled the physical buttons in the central control area, and with the blessing of Ford's latest generation of car engine system SYNC+2.0 Zhixing interconnection system, almost all the functions are brought together on this large screen, which supports multi-touch, gesture control, facial recognition, AI speech recognition and many other ways to add protection.
Of course, the advantage of a large screen is that it brings more possibilities and imagination.
The car's engine emphasizes a concept called "joint driving fun". That is to say, when you are driving a new generation of Mondeo, the wife sitting next to you can brush videos by yourself, such as iQiyi, which comes with the car. This way, your wife can concentrate on watching TV while you can concentrate on driving without interfering with each other.
In addition, when you need to navigate to a certain place, the wife and friend sitting on the co-pilot can also give you pre-settings, and then through the three-finger slider screen can project the navigation to the left of the screen, which is convenient for the driver to view the navigation at the same time, but also makes driving safer.
In terms of intelligent driving, the new generation of Mondeo is equipped with Ford's world's first L2+ automatic driving function - BlueCruise active driving assistance function, which easily realizes "quasi-automatic assisted driving" on specific sections of highways and urban expressways, greatly alleviating the pressure of long-term driving and improving driving safety.
What's more, the new generation of Mondeo is equipped with Ford's first mass-produced vehicle-to-road coordination system. The system allows a new generation of Mondeo to connect to the city's intelligent transportation system, making driving more predictive.
For example, when the intersection in front of you turns to a red light, the vehicle can alert the intersection in front of you to a red light. When is this useful, for example, in front of you is a big car, it blocks your line of sight, at this time you can not judge the signal light in front, then the system can remind the driver through the display, to avoid danger, violations.
It can be said that smart technology is only exclusive to electric vehicles, and this perception needs to be changed. Further, in the era when a number of joint venture high-end cars are still only pursuing large screens, the new generation of Mondeo has risen to a higher level of intelligence.
Sports and intelligence are not enough, but also to be the same level of almighty king
With the addition of the ST-line sports suite, intelligent technology is proud of its peers, and the new generation of Mondeo has an advantage that its peers do not have. However, this does not seem to be enough for it.
As Changan Ford's latest masterpiece, but also the products that will be exported to the North American market thereafter, coupled with the increasingly internal market competition, the new generation of Mondeo needs to meet more diversified user needs if it wants to break the existing market pattern in China.
Especially with the spread of the trend of automobile consumption upgrading, consumers' demand for large space and strong power has become more and more obvious. Urged by many factors, the new generation of Mondeo is also more catered to the needs of Chinese consumers.
For example, in terms of size, the new generation of Mondeo is larger than any previous generation of models, and the wheelbase has reached 2945mm, which is comparable to the brand's Taurus. This indicates that the new generation of Mondeo has entered the B+ class level, and the wheelbase is even longer than that of the Toyota Asian Dragon, which is also a B+ class.
Thanks to this, when you sit in the back seat of the new generation of Mondeo, the vertical space can no longer be described by a few punches, whether it is the legs of the stilted erlang or the "Ge You Lying", it is not a problem.
In terms of configuration, in addition to providing multi-color interior mood lights to create a stronger sense of luxury, the 10-speaker B&O sound system equipped with the new car can also bring excellent listening feast. At the same time, the breathing 3D scale grille, which is the same as the normal version, can bring a sense of ceremony to the user every time the car is unlocked/locked.
It can be seen that luxury and comfort have also become the advantages of the new generation of Mondeo compared to the same level.
As for the power that many young people care about, the new generation of Mondeo ST-line is equipped with Ford's latest 2.0T EcoBoost engine, with a maximum power of 238 horsepower and a peak torque of 376 Nm. Matching the existing 8AT automatic transmission in the same class, the new generation of Mondeo's Zero Hundred Acceleration easily advanced to the 6-second club.
Write at the end
As the star model of Changan Ford, Mondeo once had an annual sales of more than 110,000. Today, under the guidance of the Chinese design team, as Ford shifts its focus to the Chinese market, the new generation of Mondeo can be described as a dazzling one, both adhering to the nature of sports and following the trend of the times.
But if we dig a little deeper into the new generation of Mondeo, you'll find that it's pretty much the only all-around in its class. Whether it is appearance, space, or intelligence, power, the new generation of Mondeo can hardly find an opponent at the same level. And Mondeo has become so versatile, in fact, it is to meet the diverse needs of users.
In other words, the new generation of Mondeo is what consumers want.
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