Following the release of the new generation of Mondeo, a new generation of Mondeo ST-Line has also arrived. On February 24, the new generation of Mondeo ST-Line was officially released. Meanwhile, the new generation of Mondeo began small orders from February 25 to March 17.
People familiar with Ford know that Ford with ST is not easy to mess with. The ST-Line model is derived from the Ford ST high-performance model, which not only continues the sporty characteristics of the ST model, but also allows a wide range of users to feel a more extreme and passionate driving experience.
This time Mondeo can be described as "one stone and two stars", bringing two styles of new products, and the next sales should be improved.
1
Sport properties are upgraded to the ST-Line version
As a model derived from the new generation of Mondeo, the ST-Line version adopts the same "potential energy aesthetic" design language as the latter, and then adds a sports kit to highlight the sporty temperament of the whole vehicle.
Specifically, the ST-Line version of the grille was changed to a bright black scale armor design, while an aerodynamic wind blade design was added to the sides of the front surround, visually improving the fierceness of the front face. On the side of the body, the new car is equipped with rotor-type aerodynamic wheels, with red calipers, to further enhance the performance of the vehicle. In addition, the new car is equipped with skirted surrounds and sporty tails.
In terms of interior, the ST-Line version is consistent with the ordinary version of the model, and the biggest attraction is the 1.1-meter ultra-wide area giant screen composed of a 12.3-inch LCD instrument and a 27-inch central control screen. It is equipped with SYNC+2.0 Zhixing Interconnection System, which integrates the industry-leading Baidu artificial intelligence technology and rich Internet application ecology, and supports multi-dimensional interaction methods such as multi-touch, AI speech recognition, gesture control, and facial recognition. In addition, Ford's new generation of Co-Pilot360 intelligent driving assistance system will also appear in the new car, with the support of 23 sensor configurations and 18 intelligent driving assistance configurations, with L2+ automatic driving capabilities.
Although the Ford ST-Line is not a pure performance car like the Ford ST, the 2.0T EcoBoost engine on the Mondeo ST-Line can burst out of 376N·m of peak torque. Officials say the new car easily joins the 6-second club and has better power performance than many models in the same class.
2
What does the new generation of Mondeo rely on to break the existing market pattern
Now that we've learned about the new generation of Mondeo ST-Line, let's take a look at the market outlook for the new generation of Mondeo.
First, let's briefly sort out the history of domestic Mondeo. Mondeo to achieve domestic production is from the second generation of models, the time is about 2004; Mondeo in the country to become the mainstream B-class car, from 2007 the third generation of models domestic production began, this generation of models on the movie 007, has a good appearance, plus all aspects of the performance is acceptable, quickly opened the Chinese market. Later, the domestic fourth-generation Mondeo, which was listed in 2013, although it also has a lot of popularity by relying on the "Martin face", but small problems continue to exist, coupled with poor spatial performance, resulting in its final fading out of people's vision. The sales of the fourth generation of Mondeo overseas are not ideal, and the overseas B-segment car market has shrunk sharply in recent years, so Ford decided that there will be no successor model after the fourth generation Mondeo.
So what is the new generation of domestic Mondeo? The answer is China's special car supply. In 2021, B-class vehicles will sell nearly 2.5 million units in China, accounting for 12.4% of the total market, which is the third largest market segment after A-class cars and A-class SUVs. Perhaps it was the cake that was big enough that Ford decided to create a new generation of Mondeo for the Chinese market.
Then again, although China's B-class car market is large, the pattern has been determined, the status quo is "Japanese three jie" + "North and South Volkswagen" eat meat, SAIC-GM drink soup, and other models have almost no sense of existence. So what does the new generation of Mondeo rely on to rewrite the existing pattern? In the author's opinion, the answer is to create a highly intelligent fuel vehicle.
Intelligent fuel vehicles are not a new thing for independent brands that want to overtake in curves, but for those old car companies overseas, they have become accustomed to their own set of rules for building fuel vehicles, and the acceptance of new things is relatively slow. The domestic B-class car market is mainly controlled by joint venture brands, so there is a common problem in these cars is that the core is old, may be used OK, but it is completely unrelated to intelligence, and it is difficult to meet the current young consumer groups.
The new generation of Mondeo is very different, the huge screen in the car, the "radical" in intelligent interconnection and driving assistance, and the vehicle-wide OTA capability brought by Ford's FNV intelligent interconnection network architecture, all make its degree of intelligence comparable to the current intelligent electric vehicles. It can be said that the new generation of Mondeo will redefine the intelligent ceiling of B-class oil vehicles, which will be its killer tool to rewrite the B-class car pattern.
In addition, the new generation of Mondeo, as a special supply car in China, can "unscrupulously" take care of the preferences of the Chinese people. For example, the body size of the new car is 4935x1875x1500mm, the wheelbase is 2945mm, and the interior space of the car is increased by more than one and a half stars compared with the current model, and ranks among the first echelon of large-space B-class cars.
In general, the new generation of Mondeo understands Chinese consumers better, and has a smart cockpit and intelligent driving capabilities at the level of intelligent ceiling of oil trucks, which will bring a smarter and high-end leapfrog travel experience to Chinese users. If there is a people-friendly pricing at that time, then the new generation of Mondeo that "kills crazy" is likely to reproduce the glory of the third generation model in China and create a new era of achievements.