Recently, the author found from the online complaint platform that Volkswagen Langyi, an important model under the SAIC Volkswagen brand, frequently occurred on product issues, resulting in high opinions among car owners and not paying for SAIC Volkswagen's unexplained reduction.
As an important product of SAIC Volkswagen, Langyi has had a fairly good market performance since its listing, and even some users affectionately call it "Deyuan Lang".
At present, Langyi has more than 5 million users in the Chinese market, which is also the best-selling product in the A-class car market, almost none of them, even if it is the best-selling Toyota Corolla in the world, the current sales volume is less than 5 million, which is enough to see the recognition of Chinese users for mass products.
However, in the face of the global market in the face of a comprehensive lack of core environment, the production capacity of major manufacturers has also been restricted to varying degrees, compared to other products under the SAIC Volkswagen brand, Langyi's sales have not been too limited, after all, this is a model related to people's livelihood, once a large-scale reduction in production on the market will be very obvious.
However, what is surprising is that although SAIC Volkswagen has ensured the normal delivery of Langyi in terms of sales, in the configuration of the product, it has staged a "stealing day".
Recently, many of my friends around me have been exploring this issue, which is the problem we talked about at the beginning. Many owners of SAIC Volkswagen Langyi find that after picking up the car, the central control screen of their vehicle is different from the official advertisement of the manufacturer, and the author found that there is indeed a similar situation after looking up on the complaint website.
Case 1: Complaint model: 2021 280TSI DSG Comfort Edition; Complainant: Ms. Li, Shaanxi; Information source: Consumer quality complaint platform.
The content of this complaint is very informative, and from the words between the lines, we can see that Ms. Li is exhausted because of this reduced allocation, but the reply given by the dealer is very perfunctory.
The dealer's reply is roughly as follows, "1, it is the manufacturer's reduction, we have no obligation to inform consumers that there is a problem of increasing the allocation and reducing the allocation of the vehicle." 2, what vehicles sold from the factory, a car a configuration, we do not know whether the car sold to you has a smart car function, so we can not tell. 3, you did not ask in advance did not require the MOS system, so I did not say the central control screen situation, nor is it obliged to inform the vehicle information clearly. 4, the official website configuration is for reference only, mainly to the real car, can not be based on the official website configuration to require the actual vehicle, but what I sell is indeed the original vehicle. ”
The words are all clearing up the relationship for themselves, and indicating that whether the vehicle is reduced or not has nothing to do with the dealer, it is the manufacturer's behavior, and the dealer is not obliged to inform the consumer.
I wondered, the dealer does not have the obligation to inform, then the consumer has no right to know? This is clearly a hegemonic clause, and higher-level units should be asked to intervene in this kind of behavior, rather than hastily.
When selling the car, it is sold according to the configuration of the official publicity, thus inducing consumers to order a car, but after the delivery of the vehicle, the original configuration is canceled, but no news is given to the consumer in advance.
Case two: Complaint model: 2021 280TSI DSG Comfort Edition; information source: vehicle quality network.
Coincidentally, the author also found a similar situation on the car quality network, the owner said that when picking up the car, he had found that the central control display screen was an Android system, which was quite different from the 869 or 275C central control configured by Volkswagen, and there was no result after feedback from the after-sales staff.
After communicating with other car owners, the owner found that the screen did have a difference, and the screen function on his own vehicle did not have the officially advertised car networking function, CarPlay and other functions during use, and the system also appeared stuck, such a bad situation, it is really sympathetic.
After consulting the major websites, there seem to be many owners with the same experience, and there are large areas of configurations that are inconsistent with official propaganda, which is a big test for SAIC Volkswagen.
From 2020 to the present, the market situation in China's auto market has been unstable, the main reason is that the supply of parts has been affected by the epidemic, coupled with the cold in china's auto market since 2018, the competition into the stock market has caught many car companies a little off guard.
Similar to these configurations that appeared on the SAIC Volkswagen Langyi car machine, it seems that they were relatively high configurations three years ago, but because the competition in the stock market is very delicate, if the configuration is not at the same level of average, it is difficult to bring enough attraction to users in the domestic market.
SAIC Volkswagen Langyi does reflect the care for users in the official configuration, but in actual action, it is difficult for people to accept, so the practice of people before and after people, I don't know how Yu Jingmin, who is the general manager of SAIC Volkswagen, feels.
In the face of the current lack of competitiveness and the serious decline in product sales, it is impossible to believe that this is SAIC Volkswagen, which has continuously defended the domestic passenger car sales champion, and in the past 2021, SAIC Volkswagen once again missed the championship and only ranked fourth.
Since April 1, 2021, Yu Jingmin, former deputy general manager of SAIC Motor Passenger Vehicles, has officially served as the executive deputy general manager of sales and marketing of SAIC Volkswagen, and concurrently served as the general manager of Shanghai SAIC Volkswagen Sales Co., Ltd. As an Internet celebrity manager "Fat Head Yu", he enjoys a high evaluation in the domestic automotive circle.
But even so, SAIC Volkswagen's sales have not been recovered, mainly because the product is "aging", not enough to fight against other new models that are currently on the market, and accompanied by consumer fraud similar to the above, how to make users satisfied?
Conclusion: As the market enters the deep stock market, more and more manufacturers bring surprises in subdivided products, but SAIC Volkswagen's action is becoming more and more slow, new product update speed is slow, and mainstream intelligent technology configuration is rare.
It is true that the public's market appeal is very strong, but this blatant reduction is really infuriating. If consumers are not given a reasonable compensation, it is bound to further weaken the brand power, resulting in sales loss and customer chills.
Just like the Passat, although it strengthened the A-pillar and used the sky full of stars in the net, it tried its best to please consumers, but the sales volume was much worse than before. A living example is right in front of you, and I hope that SAIC Volkswagen will eat a long and wise one and not fall twice in the same place.