It is said that SAIC Volkswagen is the most understanding of the psychology of Chinese, highlighting the "lengthening" and "matryoshka dolls" in one hand, and has ranked first in the sales list for four consecutive years, especially in 2018, when the cumulative sales exceeded 2 million vehicles. Many people may not know that in saic and Volkswagen's most brilliant 2018, Tiguan L is difficult to find, even in the case of a price increase of 40,000 or 50,000, Highlander is not its opponent.
In 2019, SAIC Volkswagen began to decline, according to the data of the Association of Automobile Manufacturers, the cumulative sales of 1.968 million vehicles (1968077 units) in that year, down 2.5% year-on-year; the cumulative sales of 1.568 million units (1568007 units) in 2020, down 20.3% year-on-year; and the cumulative sales of 1.457 million vehicles (1457111 units) in 2021, down 7.1% year-on-year.
For three consecutive years of declining sales, compared with 2018, SAIC Volkswagen lost 600,000 vehicles a year, which is undoubtedly shocking. In January this year, SAIC Volkswagen sold only 137,000 units (137617 units), Changan Automobile 143,000 units, and Geely Automobile 132,000 units.
As the situation unfolds, it is likely to be surpassed. As the leaders of their own brands, Changan and Geely have made large and frequent actions in recent years, whether it is new products or new brands, they have achieved good results. Therefore, 2022 is likely to be a node, and SAIC Volkswagen is surpassed by its own brand.
It can be clearly felt that SAIC Volkswagen's layout of new products in recent years has obviously not kept up with the rhythm of the market. In the past, the source of sales mainly relied on Passat, Langyi and Tiguan L, and now it can only rely on Tiguan L and Langyi, and Passat is seriously injured and performs generally.
According to Data from January, Tiguan L sales were only 16,228 units, down 17.2% year-on-year, surpassed by The Red Flag HS5. Whether from a macro or micro perspective, the decline of SAIC Volkswagen cannot be hidden.
The decline in sales is largely due to the weakening of product strength. As the star model of SAIC Volkswagen, the Tiguan L has serious problems in quality. Earlier, we discussed the problem of Tiaguan L transmission abnormal sound and towing. However, wave after wave of unevenness has risen again, and the blockage of Tiguan L particle traps has increased day by day, which has caused many car owners to suffer from it.
On the consumer quality complaint platform, complaints about the blockage of Tiguan L particle traps are the most concentrated. Some are new cars that have only driven 2300 kilometers, and there is a particle trap blockage, automatic start and stop strikes, and fuel consumption soars to 30L/100 kilometers. The owner also reported that after the new car was bought, the noise around the dashboard and the blinding curtain was serious.
For any person, a new car bought for more than 200,000 yuan has not yet passed the run-in period, and there is such a serious problem, and it is reasonable for the owner to propose a refund for the return of the car. If the phrase "run at high speed to solve the particle trap blockage" can prevaricate, then the consumer has not become a lamb to be slaughtered.
Some car owners reported that after the purchase of a car mileage of 2,000 kilometers, there was an increase in fuel consumption, and the automatic start-stop function failed. 4S shops are also recommended to run high speed. After combing through the feedback cases of the majority of car owners, many of them are new cars with particle trap blockages, doubling fuel consumption, automatic start-stop failure, and weakening of power.
So far, the owner of Tiguan L who suffered from the blockage of the particle trap, the most heard sentence is "running high speed". The owner believes that this is the irresponsible performance of the manufacturer, which is obviously a quality problem, one does not give a solution, the other does not give compensation, which is a naked disregard for the legitimate rights and interests of consumers. I hope that manufacturers will respond positively and come up with solutions, not to delay it, big things into small things.
Regarding the situation of particle trapper blockage, covering 2022 models, 2021 models, 2020 Tiguan L models, from this point of view, Tiguan L's product problems, the hidden dangers that have long been buried, have erupted in a concentrated manner at this time node, and manufacturers have not made early warning plans, allowing the problem to ferment and expand.
When SAIC Volkswagen laid out the new energy ID. series of products, Yu Jingmin put forward "three pleases": first, please let the user experience the Electric Vehicle of the Volkswagen brand, second, please provide users with a good differentiated experience, and third, please ask the service staff of channel marketing to have a deep understanding of the ID. product.
To be honest, the ID. series of products is indeed remarkable, but the majority of Tiguan L owners also ask Yu Jingmin, can you solve the problem of Tuiguan L particle trap blockage. This question is not a day or two, how to do it on deaf ears and turning a blind eye.
There is no doubt that SAIC Volkswagen has been deeply involved in the Chinese market for more than 30 years and has a huge user base. However, it is also an indisputable fact that sales have declined and the product strength has weakened.
Conclusion: In the early years, for many people, being an iron fan of SAIC Volkswagen was a thing to be proud of. However, with the rise of independent brands, coupled with more and more problems with SAIC Volkswagen's products, the loss of users has caused the loss of brands and word of mouth. Caught in a strange circle of sluggish sales and frequent problems. I hope that manufacturers can face up to the quality problems of Tiguan L, regain the trust of consumers, and stop walking the old path of Passat.