Text | Very rarely in Shanghai
Edit | Small balls
Extreme Krypton's eagerness to race against time is not difficult to understand, but it is not up to √ to do everything quickly
As far as 2022 is concerned, instead of blindly pursuing store scale and sales, it is better to polish the product of Krypton 001 and serve every car owner and user who picks up the car and places an order well.
"Extreme Kr plans to expand its stores to more than 300 stores this year, and the production and delivery of Extreme Kr 001 will be accelerated again..."
01
The Shanghai flagship store opened, and the live broadcast users complained about the screen
On February 18, following the opening of the first Krypton Center in Hangzhou, the base camp, last September, it is the second Krypton Center in the world's flagship store, officially settling on the first floor of the Shanghai Tower, the tallest building in China.
According to the plan, the Extreme Krypton Center is the highest level of offline contact points and experience stores of the Extreme Kr brand, and in the short and medium term, there are only two in the country (hangzhou + Shanghai), and then there are the extreme krypton space, the super flash store, and the delivery center.
The Krypton Center opens into the Shanghai Tower, the tallest building in China
Taking this opportunity, the official of the Extreme Kr brand also held the first media exchange activity of the Year of Extreme Krypton, led by Zhao Yuhui, vice president of Extreme Kr Intelligent Technology, to answer questions and introduce the next development layout of Extreme Kr 2022 to the media and users.
Leju Automobile noted that in the live broadcast of this event, although Extreme Krypton showed enough frankness and restraint, many car owners and users who had already been "sad and impatient" were not polite at all.
In the live broadcast screen, such as "quickly optimize the car machine system", "the car machine team eats × grows up", etc., all kinds of "spit" and even "insult" bullet screens are flying all over the sky.
Obviously, from the release of the Krypton 001 in April last year and the acceptance of the booking, to the opening of the delivery in October last year, in the past less than a year, too many Krypton owners and prospective owners have experienced the heartache process of "road to powder" and "powder to black".
The higher the expectations, the greater the disappointment and disappointment.
Owners who have already picked up the car, but in the process of actually using the car, there are various problems and bugs, the owners who have experienced quite badly, and the prospective owners who have paid the deposit for a long time and are still waiting to pick up the car, no longer suppress their inner dissatisfaction.
Shanghai Extreme Krypton Center opened the official live broadcast room "spit" a piece
It is not surprising that such discordant images appear in the official live broadcast.
02
Behind The curtain of An Conghui's retirement, Zhao Yuhui blocked the bullets in front of the stage
Putting aside the above-mentioned live broadcast screen is very discordant, there is a detail point change, which is also intriguing!
The leaders of the manufacturers who attended this major event and were interviewed by the media were actually not An Conghui, but handed over to vice presidents Zhao Yuhui, Xie Baojun and others.
This is not scientific.
You know, this is the opening of the Flagship Store in Shanghai, not the opening of the general urban experience store, and it is also the "first lie" of the Year of the Tiger of the Extreme Krypton brand.
Extreme Krypton Automobile CEO An Conghui (Hana Satoshi)
Before that, it must be that "Congcong" will personally go to the battle to face everyone and accept group interviews from the media.
In fact, since the establishment and release of the Extreme Kr brand, An Conghui, who can be called the "second in command" of Geely Automobile (in addition to Chairman Li Shufu, the most representative and second-in-command in the Geely Automobile system), has not only changed his personal title to internal and external titles from the past "An Zong" to the flower name "Congcong"...
And for a long period of time, basically every kryptonite event, he will personally rush to the forefront and interact face-to-face with the media and car owners and users.
In the words of An Conghui, the launch of the Extreme Kr brand shoulders the burden of Geely Automobile's transformation into a "user-oriented" enterprise, and one of the biggest characteristics of the Extreme Kr brand includes "transparency to users".
After all, Extreme Kr is a "new venture", as the commander-in-chief of Extreme Krypton Motors, no one is more convincing and inspiring than An Conghui on the front line.
However, I don't know whether due to the various storms that have broken out of Extreme Kr 001 since last year and the adverse effects caused by it, An Conghui chose to "retire" behind the scenes at this critical node, pushing Zhao Yuhui and other professional managers to the front of the stage.
Yuhui Zhao, vice president of Extreme Kr Intelligent Technology
It should be pointed out that just after the huge public opinion storm of Extreme Kr 615 last year, An Conghui also frequently interacted with the media and the outside world in June and July at that time, and many industry media celebrities and heavyweight media concentrated on a round of interviews and reports.
However, combined with the development of the Later Extreme Krypton brand, although the delivery volume is rising steadily, the various problems and "spit" voices found by car owners and prospective owners have not improved significantly.
Since then, since before and after last year's Guangzhou Auto Show, Congcong is no longer rushing to the forefront of everything, and the signs behind the scenes of "retirement" are obvious.
The opening of the Shanghai Extreme Krypton Center and media interviews were entrusted to Zhao Yuhui and others, which undoubtedly laid the groundwork for the foreign work of the Year of the Tiger.
Extreme Kr 001, the "hasty" head gun model, from products to delivery of multi-dimensional still faces great challenges, let Zhao Yuhui block the "bullets", An Conghui or put more energy on coordinating internal and external resources as well.
03
Li Shufu and An Conghui are in charge, and the extreme Krypton is related to the future of auspicious destiny
As we all know, as a high-end intelligent electric vehicle brand newly launched by geely, an independent leading car company, JiKr carries too many expectations from Li Shufu, chairman of Geely Holdings!
After all, since the Blue Geely action released at the 2015 Guangzhou Auto Show, six or seven years have passed, and geely, which is indispensable in the field of fuel vehicles, has not achieved consistent and proud results in the field of new energy vehicles, whether it is market sales or brand momentum.
During this period, it is the "golden years" of the new forces of new energy car manufacturing at home and abroad, and tesla, which is riding the dust after domestic production, needless to say, and the new forces such as Weilai, Ideal, and Xiaopeng, which have been successfully listed, have also concentrated on rushing to a new stage.
In 2015, An Conghui released the Blue Geely Action
The tide of "new four modernizations" led by electrification and intelligence is in the ascendant, and the high-end intelligent electric vehicle market that Tesla and Wei Xiaoli are focusing on has entered a new round of development opportunities.
BAIC Jihu, SAIC Zhiji, Dongfeng Lantu, Changan Avita, GAC Eian, Great Wall Salon, etc., a large wave of domestic new high-end electric vehicle brands came into being.
As an independent leading car company, Geely also released the 2.0 version of the Blue Geely Action, in which the new high-end brand of electric vehicles with Extreme Kr as the carrier is the core killer of Geely seizing opportunities and participating in the new round of qualifying.
For Li Shufu and Geely, whether they can continue to maintain their status as "big brothers" in the next five or ten years and bravely stand at the head of the tide will play a crucial decisive role in the success or failure of Extreme Krypton.
Because of this, from the beginning of the establishment of the Extreme Krypton brand, Geely directly "bet" on almost all the family bottom.
The first and second leaders are in charge at the same time, Li Shufu is the chairman of Extreme Kr Automobile, and An Conghui is the CEO of Extreme Kr Automobile, empowering Extreme Kr with the highest standard leadership configuration, so that Extreme Kr can better coordinate and utilize the resources of Geely's entire group.
04
Extreme Kr 001 was hastily listed, and the car and machine systems were not done well
Ideal to ideal, in reality, after all, the brewing and launching of the extreme Krypton brand gives people some impression of "catching ducks on the shelves and rushing to the battlefield".
The first product, The Krypton 001, even evolved directly from the ZERO concept car of Lynk & Co.
In order to launch the extreme krypton 001 at the fastest speed, since the delivery of the new car began in October last year, the owner of the car user feedback a variety of product-side problems and bugs, and even by the owners of the ridicule as "semi-finished products".
Seeing that 2022 is almost one-sixth past, combined with the live broadcast of the opening of the Shanghai flagship store and the interviews of Zhao Yuhui and others, Extreme Kr 001 still faces many practical problems and challenges from hardware to software and then to after-sales service.
Take, for example, navigation in the most basic car engine system.
This now 100,000 yuan level, or even 70,000 or 80,000 yuan of domestic fuel vehicles, can do quite mature and easy to use the era, the price of 300,000 yuan level of extreme Kr 001 is still widely "spit" by car owners, can you use a good point of Gaode navigation...
Ann must be aware that:
Don't look at Geely's side to equipped With the most luxurious executive lineup of Extreme Kr, if the Extreme Krypton brand is still unable to completely convert and divide with Geely in terms of the lowest car-making logic;
If even a sensitive and easy-to-use car machine system is not done well, what will the "latecomer" Extreme Krypton take to catch up with Tesla and Wei Xiaoli, who have been in front of a lot?
Le Tease Observation:
China's art of war is broad and profound, and there is an old saying that "if you want to be fast, you can't reach it."
As far as 2022 is concerned, instead of blindly pursuing the fourfold expansion of offline stores within one year, from the current more than 70 to 300, it is better to work steadily step by step, first polishing the product of Krypton 001, and serving every car pick-up and order owner.
Let me ask, extreme Krypton today has been criticized and "complained" by car owners and users the most and seriously, is it inconvenient for offline stores to pick up cars?
The core crux of the matter is still the product of Extreme Kr 001, which "looks quite capable", and the product itself still has many problems and bugs, which are extremely dissatisfied.
Good food is not afraid of late, I am afraid that the expectations of users at the beginning are very high, and so on, but after arriving, I find that the "goods are not on the right board" and the actual experience is also very general.
Geely's expectations for Extreme Kr are very high, and the expectations of Extreme Kr 001 to users at the beginning are also very high, the journey of a thousand miles begins with a single step, and 2022 suggests that Extreme Krypton's steps are more stable.