2021 is the year of the outbreak of the global new energy vehicle market, but not everyone is very happy.
The events in the global new energy automobile industry are unforgettable, and the protagonists of these events are also impressive.
They may be full of spirit, in the wave of intelligent electrification, become the stars sought after by the capital industry; or the popularity is bursting, with differentiated products, praised by users; there are also people who fail to start a business, can not save the dilemma of the downhill of the enterprise, are angry by many parties, and even forced to leave the founding company.
For these global new energy automobile industry figures, "Electric Vehicle Observer" launched a vote to readers to select the top ten "proud" figures and top ten "frustrated" figures in 2021, and everyone recalled the major events that occurred in the new energy automobile industry in the past year and the character stories behind them.
In this issue, we will take stock of the top ten "frustrated" characters, and the order of character appearances is arranged from high to low in the number of votes, as shown in the following figure.
1 Xu Jiayin, Chairman of the Board of Directors of Evergrande Group: We want to sell and sell!
On February 3, 2021, Xu Jiayin participated in the winter test of Hengchi Automobile in Yakeshi, Inner Mongolia
From signing a contract with hundreds of companies in 2019, shouting out the slogan of "buying, buying and buying", and then to the domineering debut in Yakeshi in early 2021, Xu Jiayin, the big boss of Hengchi Automobile, has always been the diamond king of the new energy automobile industry. However, after the winter test of Yakeshi, Xu Jiayin and Hengchi no longer had the scenery - Hengchi repeatedly stopped work and began to "sell and sell"; Xu Jiayin was pointed at the nose by female creditors and scolded. Near the end of the year, Evergrande and Hengchi are difficult to turn around, can Xu Jiayin continue to be domineering?
2 Liu Qing, President of Didi Chuxing – Hey, we're listed, hey, we're delisting again
Liu Qing and Cheng Wei, chairman of Didi Chuxing, attended the Didi D1 conference
Peking University Harvard high-quality students, independent talented women, business elites, anti-cancer strongmen... Liu Qing is the most important representative of Didi's external image outside of Cheng Wei. However, in a few months, Didi went public in the United States, was removed from the shelves for network security reasons in China, and was delisted from the United States, and the collapse of its father Liu Chuanzhi's patriotic entrepreneurial design, Liu Qing was also in the center of the whirlpool of public opinion. In the face of national network security, powerful people such as Liu Qing and Didi also had to bow their heads.
3 Yao Zhenhua, Chairman of Baoneng Group - I want to turn the situation around in 3 months, do you believe it?
In November 2020, Yao Zhenhua participated in the completion and commissioning ceremony of Baoneng Automobile Group's Xi'an base
In 2021, the scolded real estate and automobile double material bosses are not only Xu Jiayin, but also Yao Zhenhua. After being angered by Dong Mingzhu and Wang Shi, Yao Zhenhua joined the army of condemnation of Baoneng Automobile. After a number of senior executives left, Baoneng Automobile was exposed to several months of wages owed to employees. Soon after, Baoneng Group thundered again, with 5 years of debt of 200 billion yuan, Yao Zhenhua had to personally come forward and promise 3 months to reverse the situation. This once-beautiful real estate maniac has a bad year in 2021.
4 Dies, CEO of the Volkswagen Group – I was stripped of power
After taking office as chairman of Volkswagen's board in 2019, Diess began a series of self-revolutions including electrification, intelligence and layoffs. However, his radical changes exacerbated conflicts with the unions and even nearly forced him to leave the head of the public. Although he eventually remained ceo, from January 1, 2022, Diess will be in charge of the group's software department, and his power has been greatly weakened by the outside world. Although the 63-year-old veteran has the intention to lead the public to change and survive, he may not be able to return to heaven.
5 Tao Lin, Tesla's global vice president – we can't compromise
"To strengthen consumer education", "we have no way to compromise, it is a process that must go through the development of a new product"... In response to the 2021 Shanghai Auto Show female car owner "roof rights protection" incident, Tesla executives frequently exposed golden sentences, but also let netizens remember the name Tao Lin. When some Tesla owners encounter some parking lots that refuse Tesla to enter, they also blame Tao Lin, believing that she should "leave class" to ease the people's resistance to Tesla. In the end, Tao Lin was not "dismissed", but the Tesla attitude reflected in her body was unforgettable.
6 An Conghui, CEO of Extreme Krypton Automobile - I am Congcong, and I apologize to everyone
In March 2021, Extreme Krypton Automobile was established, and An Conghui, who was the president of Geely Automobile Group at the time, was appointed CEO of Extreme Kr, which shows the importance Geely attaches to the brand. An Conghui also put down the executive frame and called himself "Congcong" to narrow the distance with users. However, the performance of Extreme Kr did not satisfy users. First, because of the delay in delivery and price increases, it caused prospective car owners to complain. An Conghui called himself "Congcong" and publicly issued a letter of apology. Soon after, Extreme Krypton apologized again for the deterioration of some of the mooncakes given to the owner. So far, extreme krypton sales have been somewhat strained. Several things have damaged the reputation of the brand of Extreme Kr, which focuses on high-end smart cars, and the ability of the veteran ancillary artist An Conghui in the car industry is also somewhat questionable.
7 Dai Lei, executive vice president of Evergrande Automobile, former CEO of Byton - I jumped ship
At the 2021 Shanghai Auto Show, Dai Lei appeared at the Hengchi Automobile booth for the first time as the executive vice president of Evergrande Automobile
From Infiniti to BMW Brilliance to the early days of Byton's founding, Dai Lei was in the car industry. Fluent Chinese and gentle demeanor have also invisibly narrowed the distance between him and the Chinese local government and media. Unfortunately, Dai Lei did not lead Byton to mass production as scheduled, and it was difficult to escape the fate of suspension and layoffs. Dai Lei's most recent public appearance was at the 2021 Shanghai Auto Show, and his new identity is executive vice president of Evergrande Automobile. The former head of the new car-making company finally sent people to the fence.
8 Shen Hui, Chairman of WM Motors – we have regressed
In 2021, most of the new car manufacturers' products will sell well, the capital market will be booming, and the leaders of the new forces will also have unlimited scenery. Wei Ma and Shen Hui were exceptions. In April this year, WM's long-rumored version of the IPO did not materialize. In the sales market of the basic disk, the sales of several models of WM not only pulled a long distance from Wei Xiaoli, but also lagged behind the rookie Nezha Car and zero-run car. In December, several fire accidents occurred in a few days, once again pushing Weima to the cusp of the storm. Thinking back to 2018, Shen Hui proudly shouted out "We are the first new car manufacturer, the first mass production and delivery of cars on time" scene, the current Weima and Shen Hui inevitably let people sigh.
9 Jia Yueting, founder of FF – I haven't come back yet, I don't seem to have left again
Countless "next weeks" have passed, and Jia Yueting still has not returned to China. But he is still active on various social media, and the latest progress of FF is updated through Weibo, reminding domestic netizens that FF91 is still on the road to mass production. The latest news is that FF, which has been listed for less than half a year, has been filed by a US law firm in a class action lawsuit. Jia Yueting, who has been in the industry for many years, is not unfamiliar with various lawsuits and should not be afraid to respond to them. However, after LeTV Car folded, the FF founded by one hand is no longer owned by him, and this crazy person who wants to suffocate his dreams is still a bit lonely.
10 Akio Toyoda, President of Toyota Motor Corporation – I punched myself in the face
In December 2021, Akio Toyoda released toyota's electric vehicle strategy
Among the traditional fuel vehicle giants that question the trend of electrification, Toyota has always been the most resolute, and its leader, Akio Toyoda, has also publicly shelled the electric vehicle industry many times. However, on December 14, 2021, Akio Toyoda changed his previous opposition to electric vehicles, announcing that he would invest $35 billion in electric vehicle research by 2030 and launch 30 electric vehicles. Such a big hand, I don't know if Akio Toyoda is really determined to meet the electric wave, or if a false shot may change flags at any time?
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