One day after the official announcement of the resumption of new user registration, the Nandu reporter learned that on January 17, the Didi Chuxing APP resumed on the Xiaomi App Store, and the version was updated on the same day, and the new version mainly carried out problem fixes and experience optimization. However, the Nandu reporter's search found that as of press time, Didi Chuxing has not been restored in the Apple App Store, and only Xiaomi has resumed the Android App Store, and Huawei, Honor, OPPO, Real me and other models have not been restored.
The Xiaomi App Store on the Android side resumed the Didi Chuxing APP.
Huawei, OPPO and other models have not yet resumed the Didi Chuxing APP.
Didi was censored and suspended new user registration
At the end of June 2021, Didi Chuxing was listed on the New York Stock Exchange, and it took only 20 days from the submission of the IPO prospectus to the listing. Later, due to data security and other issues, Didi was initiated by the Cybersecurity Review Office. On July 9 of the same year, 25 apps, including "Didi Enterprise Edition", were removed due to serious violations of laws and regulations in collecting and using personal information, and Didi Chuxing App suspended new user registration.
In July 2021, the Cyberspace Administration of China announced that based on the cybersecurity review conclusions and the problems and clues found, the Cyberspace Administration of China opened a case for investigation into the suspected illegal acts of Didi Global Co., Ltd. in accordance with the law. After verification, Didi Global Co., Ltd. violated the Cybersecurity Law, the Data Security Law and the Personal Information Protection Law with clear facts, conclusive evidence, serious circumstances and bad nature. According to the law, Didi Global Co., Ltd. was fined RMB 8.026 billion, and Cheng Wei, chairman and CEO of Didi Global Co., Ltd., and Liu Qing, president of Didi Global Co., Ltd., were fined RMB 1 million each.
In the second half of 2021, there were frequent rumors about Didi Chuxing-related markets such as "Didi privatization", "Didi transferring data rights to third parties, introducing major shareholders and delisting", "changes in senior management", and "Beijing government coordinating enterprises to invest in Didi", which Didi officials all refuted.
On the morning of December 3, 2021, 156 days after landing on the U.S. stock market, Didi Chuxing issued a statement saying, "After careful study, the company will start the delisting work on the New York Stock Exchange and start preparations for listing in Hong Kong from now on." However, at that time, it was reported that Didi had suspended the listing process of Hong Kong stocks because it failed to complete the data security rectification proposal within the specified period. Before its delisting, Didi Chuxing's total market value of US$11.9 billion had fallen to less than 1/5 of the time when it was listed.
According to the last financial report released before Didi's delisting, in 2021, Didi Chuxing's total revenue was 173.827 billion yuan, a year-on-year increase of about 23%, and its net loss was 49.334 billion yuan, an increase of 365% over the previous year. The average daily trading volume of the whole year was nearly 26.07 million. During the year, its total revenue continued to decline from 48.2 billion yuan and 42.7 billion yuan in the second and third quarters to 40.778 billion yuan in the fourth quarter.
In the past year and a half, the landscape of the ride-hailing market has changed
Nandu reporters previously reported that after the Didi Chuxing APP was removed, a large number of travel platforms have stepped up their layout, trying to obtain driver increments and seize market share during the window period, and the "subsidy war" of online ride-hailing has restarted. Travel apps such as T3, AutoNavi and Haro ushered in a peak load. In the second half of 2021, Cao Cao, T3 and Hello Mobility successively obtained financing, and continued to expand the market in Kaecheng, and the ride-hailing industry once again experienced a financing boom. A number of industry insiders believe that "the shared mobility industry has entered the 2.0 era of ecosystem competition from a single dimension competition. ”
In the past year and a half, the pattern of the ride-hailing industry has quietly changed, in addition to the original travel manufacturers, a new group of players have emerged in the market: the former Meituan taxi has relaunched, in 2022, Tencent and Huawei have been exposed to the bureau of taxi, and Hellotaxi also disclosed that its peak daily order volume increased by nearly 100% year-on-year at the end of September 2022. Recently, some netizens have found that online ride-hailing services can also be used on Douyin. The influence and scale of the ride-hailing aggregation model has increased. According to the latest data from the Ministry of Transport, in December 2022, the proportion of aggregate platform orders in total ride-hailing orders increased from 22% five months ago to 26% month-on-month.
According to data from Analysys, after Didi Chuxing was removed, the monthly activity of the Didi APP began to decline, and as of December 2022, the number of monthly active users was less than 30 million, equivalent to less than half of the early 2021 (74.81 million). However, the Didi Mini Program has not been affected, and as of November 2022, the number of monthly active users of the Didi Mini Program exceeded 140 million, and this has increased from August 2021. To some extent, this reflects that Mini Programs have replaced APP as the main channel for old users who have not downloaded Didi APP. In addition, in other aggregation platforms, Didi also continues to provide travel services as a service provider.
For Didi Chuxing's resumption of new user registration and APP launch, users have different attitudes. Some users commented: "Didi is finally back, or Didi is better to use, I hope to further strengthen the security." Some users frankly told the Nandu reporter, "It's only a matter of time before I come back, but I will never use it again, Didi taxi is not as fast as GaoDe, after all, Gaode has more service providers than Didi." Previously, some drivers told Nandu reporters that after the Didi APP went offline, other platforms had a lot of subsidies, and some platforms that focused on self-operation also began to open up to join, which is more attractive, so entering multiple platforms to receive orders at the same time can better ensure income.
Written by: Nandu reporter Fu Xiaoling