(Cheng Wei, Chairman and CEO of Didi Chuxing)
General Secretary Xi Jinping pointed out during the National Two Sessions in 2023 that "private enterprises should practice the new development concept", "consciously take the road of high-quality development", "private enterprises and private entrepreneurs should build a solid bottom line of operation in accordance with laws and regulations, carry forward excellent entrepreneurial spirit, and be a model of patriotism and dedication, law-abiding operation, entrepreneurship and innovation, and return to society". General Secretary Xi Jinping's earnest encouragement and deep expectations for private enterprises and private entrepreneurs have inspired Didi and deeply shouldered the heavy responsibility.
Ten years after its establishment, Didi's rapid growth has benefited from the encouragement of national policies and the opportunities of the great era. Deeply study and understand the spirit of General Secretary Xi Jinping's important speech, and Didi will strengthen its confidence and determination to promote the sustainable and healthy development and high-quality development of the enterprise. Didi will not forget its original intention of "making travel better", on the one hand, it will always put safety capacity building in the first place, base itself on its main business and service industry, and work with drivers, users and partners in the platform ecosystem to seek common development; On the other hand, actively fulfill social responsibilities and give full play to the positive role of the platform economy in driving employment and green development.
Temper safety skills and firmly adhere to the bottom line of healthy development
Security is the prerequisite for development, and everything is zeroed out without security, especially for network information enterprises that have experienced rapid development. There is no shortcut to safety construction, compared with the initial stage of entrepreneurship to focus on the construction of the "throttle" system and acceleration system, in the current and future development stage, Didi needs to have a sense of awe, deepen understanding, externalize in practice, continue to invest, iterative upgrading, forge a safe and reliable "brake" system and protection system for enterprises, and resolutely guard the bottom line of healthy development.
Travel safety is embedded in the whole process of service. E-hailing is a precious life, and the responsibility of the platform is even greater. Over the past few years, Didi has invested billions of yuan to build a closed-loop security system covering the three stages of the trip: before, during and after the trip. Before the trip, verify the driver's certificate and identify the portrait to ensure that the person ID is consistent and the person and the vehicle are consistent; During the trip, based on big data analysis of the driver's stay location, length of stay, mobile phone operation status, etc., timely perception of abnormal situations and take corresponding safety measures; After the trip, a special team was organized to ensure that the security customer service was online 24/7 ×, and the average response time was compressed to 8 minutes.
Cybersecurity is embedded throughout the lifecycle. Maintaining network security has been a compulsory course for all network information enterprises for a long time. Especially in the past year or so, under the care and patient guidance of the competent authorities, Didi deeply realized that network security is the cornerstone of the healthy development of platform enterprises, and must accelerate the improvement of prevention technology, hardware level and organizational capabilities, and constantly weave the company's security protection network. At present, Didi has established data and information security protection system specifications covering the whole life cycle of data collection, transmission, storage and use, and has obtained more than 100 international/domestic authoritative security certifications.
The concept of safety is integrated into the corporate culture. Didi is committed to ensuring the effective implementation of security measures through corporate governance, creating a safety culture atmosphere internally, and promoting the transformation of security governance from "event-driven" to "proactive security". Based on safety, Didi comprehensively upgraded its organizational structure, established a group safety committee, coordinated safety work from the aspects of traffic production, data information, organization and management, activity operation, compliance and legality, and international development, and required all managers to manage safety while managing business; Formulate the "Safety Ten" code of conduct, and continuously strengthen the company's overall safety responsibility awareness through the form of safety commitment and signing safety production responsibility letters with all employees through managers' safety commitments, carrying out safety training at all levels, and encouraging all employees to take the initiative to report safety problems.
Serve the real economy, take root in China and look at the world
Integrity and innovation promote the high-quality development of enterprises. The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to accelerate the construction of a network power and digital China. The development path of network information enterprises is undergoing a historical transformation from speed to quality, from scale to efficiency, and from model innovation to the combination of virtual and real. Internet information enterprises have the responsibility and obligation to answer the must-answer questions on how to innovate to serve the real economy and how to break the hard core scientific and technological innovation. Together with many technology companies, Didi devotes itself to hard technology on the one hand, strives to be the first to break through key technologies in the fields of customized cars and autonomous driving, and actively seizes the global industry innovation highland; On the other hand, it actively responds to the national open source strategy, accelerates the transformation of innovation achievements, and benefits more subjects.
Join hands with SMEs to seek digital development. Small and medium-sized enterprises are the "capillaries" of the real economy, connecting thousands of households, and their digital transformation is related to all walks of life and all aspects. Over the past decade, Didi has grown from a small business in a computer warehouse in Zhongguancun, Beijing, to its current scale, and knows that it is an unshirkable responsibility to serve more small and medium-sized enterprises in digital upgrading. In the large travel ecosystem, Didi has developed a digital management system for thousands of car rental companies that provide platform vehicle sources, helping to reduce costs and increase efficiency from the dimensions of customer acquisition, vehicle management, and driver services. Provide hundreds of thousands of SME users with comprehensive digital solutions integrating travel, business travel and expense control through enterprise-level business, saving travel costs and ticket review time; Relying on the energy business, it connects thousands of small and medium-sized charging operators nationwide, and the average utilization rate of charging piles connected to the platform reaches 2~3 times the industry average.
"Going out" to participate in the international competition of digital mobility. As one of the representatives of national enterprises going abroad, Didi feels proud and deeply responsible. Since acquiring Brazil's local shared mobility company 99 in early 2018, Didi has officially launched its internationalization strategy to accelerate its international business layout around countries and regions along the "Belt and Road". Didi's international business has covered 15 countries and regions in Latin America, Asia Pacific and Africa, providing diversified services such as travel and food delivery and finance for the local market, and effectively driving more local employment. At present, Didi's overseas business has an annual active user scale of about 80 million, an annual active driver of more than 3.2 million, and an annual active takeaway rider of more than 450,000.
Didi actively engages in hard science and technology, and strives to be the first to break through key technologies in areas such as autonomous driving. The picture shows Didi's autonomous driving fleet.
Fulfill social responsibilities and share the benefits of development
Actively play the role of the platform in stabilizing employment. By the end of 2022, Didi had served more than 64 million drivers in mainland China, of which more than 32 million were ride-hailing drivers. Among them, there are many female drivers who balance career and family, respectable and lovely veterans, and "white-collar workers" in the transition period of employment. In order to allow drivers and masters to leave the car happily and go home safely, Didi has built employment services and protection mechanisms around orders and income, training and growth, care and public welfare, party building and trade unions, such as timely advance funds for "overtime unpaid orders" to avoid delays in the arrival of drivers' income; Innovate pilot driver-exclusive commercial pension, medical and accident insurance plans to meet drivers' differentiated protection needs. As of September 2022, Didi's "Orange Fruit Program" to help drivers' children educate has directly benefited more than 40,000 driver families.
Accessible mobility helps bridge the digital divide. The construction of barrier-free environment is an important part of the protection of the rights and interests of the disabled, the elderly and other groups, and is of great value for promoting social integration and development and bridging the digital divide. In 2020, in accordance with the deployment requirements of the State Council to "facilitate the daily transportation of the elderly", Didi immediately established a special group for "taxi hailing for the elderly", based on the population characteristics, taxi scenarios and pain points of elderly users, and successively carried out explorations such as "telephone ride-hailing", "family love card" and "ride-hailing" in terms of product "age-appropriate" transformation, and also continuously solved the problems of the elderly through the "large-print version, no ads, and simplified" page layout, "full-process voice broadcast prompts", and payment links "children pay on behalf of others". Questions that do not understand. Since its launch, it has provided more than 68 million trips to nearly 2.5 million elderly people. In addition, facilitating the travel of people with disabilities is also one of Didi's key directions, and Didi's barrier-free services for licensed first-class visually impaired people across the country have been tested in Beijing, Shanghai and other cities.
Digital mobility drives green development. The transportation field has great potential for energy conservation and carbon reduction, and has a wide range of impact, which is one of the main battlefields for doing a good job in "dual carbon" work. As a participant in digital transportation, Didi has been committed to improving the vehicle sharing rate, guiding the electrification transformation of transportation, and promoting the development of ridesharing, slow transportation and intelligent transportation. Didi's internal research results show that at present, one out of every five pure electric cars sold in mainland China is registered with Didi, and more than 1 million electric vehicles are active on the platform every month, and the electrification rate of ride-hailing mileage exceeds 50%. In order to promote the formation of green and low-carbon production methods and lifestyles, Didi launched the "Carbon Energy" product in 2022, continuously encouraging users to choose low-carbon travel methods, and matching the carbon reduction amount of low-carbon travel for users to improve the ecological environment and animal protection. At present, the "Carbon Energy" project has been launched in 298 cities, with more than 170 million users, taking a positive step in helping to optimize the transportation structure and enhance residents' willingness to travel green.
The new era gives new missions, and new missions require new responsibilities. As a network information company rooted in Chinese soil, Didi always believes that it is necessary to shoulder the responsibilities and missions entrusted by the times when born in a great era. In the future, Didi will earnestly implement the deployment requirements of the Party and the government, practice the new development concept, consciously take the road of high-quality development, play a role in creating employment, expanding consumption and international competition, consciously integrate the fate of individuals and enterprises into the fate of the country and the nation, integrate the dream of "making travel better" into the magnificent struggle to realize the Chinese dream, and strive to write a new chapter in the construction of digital China in the new journey of building a modern socialist country in an all-round way.
(The content is reproduced from the public account of China Internet Information Magazine)
Responsible editor: Huang Li