Over the past decade, Geely has been the most successful self-owned brand, and Li Shufu has become a leading figure in Chinese automobiles. Looking forward to the next decade, Li Shufu's second great success will start with Lynk & Co.
1. The most successful independent brand
Li Shufu was not the first big man to enter the automotive industry, but he was the most successful car company helmsman of independent brands in the past decade or so. In 1997, he began to build cars, and in 2010, he dared to "snake swallow elephants" to win the Luxury Brand of Nordic History - Volvo, Li Shufu led Geely to embark on a different path of development. After digesting and integrating Volvo's technology and resources, Geely ran wild and won the independent sales championship for five consecutive years from 2017 to 2021. Li Shufu, the "car maniac", uses practical actions to make Geely become the most comprehensive independent brand.
2. Li Shufu was a great success for the second time
In the days when independent car companies have gone from the blue wisp of Yanlu road to the rapid rise, Geely has been a great success, and Li Shufu has made important contributions to China's automobile industry. Now that independent car companies have begun to embark on the road of advancement from quantity to quality, the brand upward has become the key to whether we can truly achieve overtaking in imports and joint venture curves. This time, Li Shufu led Jili and once again assumed the role of leader. Among the independent high-end brands established and started at almost the same time, Geely Lynk & Co is the best developed, far surpassing the Great Wall Wei brand and Chery Xingtu in terms of sales, becoming the first domestic high-end brand.
Under the influence of multiple rounds of the epidemic, the fuel vehicle market is in a state of decline in 2021, while Lynk & Co has bucked the trend, with annual sales of up to 220516 vehicles, an increase of 25.68% year-on-year. According to the data, the Lynk & Co brand sold 13,567 vehicles in March this year, while Weipai and Xingtu only had 4,755 and 3,400 vehicles respectively in the same period, continuing to lead the development of domestic high-end cars. Since the establishment of the brand five years ago, Lynk & Co has sold nearly 700,000 vehicles, which shows that Lynk & Co has faded its childishness and youth, and has become a mature Chinese high-end brand.
3. Start with Gilli Lynk
Since 2018, the mainland automobile market has finally ended the golden trend of rapid development and entered the stock market from the incremental market. The automobile market competition is becoming more and more fierce, especially if independent brands want to seek benign development in the next decade, they must take the road of brand upwards, otherwise there is only a dead end. The hope of the Geely brand on the way up lies in the high-end "China Star" series and Lynk & Co, which has entered the fast lane of development. In particular, Lynk & Co may become the needle of the sea god in the next decade of Geely, and Li Shufu's second great success will also start from Lynk & Co.
In terms of product strength, from the beginning of the establishment of the Lynk & Co 01 model, the use of Geely and Volvo jointly developed the CMA architecture platform, many subsequent models have also adopted the same global architecture. As the only sedan model of Lynk & Co, Lynk & Co 03 once exceeded the 10,000 mark in monthly sales, performing well. Other Lynk & Co 01, 02, 05 and other SUV models are very popular in the mid-to-high-end SUV market. In terms of brand power, Lynk & Co presents a youthful, trendy and fashionable image, seizing the growth opportunity of young consumers gradually becoming the mainstream of the market.
In five years, Lynk & Co models from 01 to 09, the price range continues to rise, from 150,000 to 200,000, and then more than 300,000, gradually approaching the BBA. On behalf of its own brand, Lynk & Co has extended its tentacles to the mid- and high-end market segments. This means that Lynk & Co is rapidly closing the distance between itself and mainstream high-end brands. Of course. Compared with the BBA, Lynk & Co is still a very young brand, and there is still a long way to go. However, we must also see the great success of independent brands, and on the road to the brand upwards, we must give confidence and time to domestic cars.