As one of the members of the club with annual sales of one million units, Geely Holdings also released the report card of the first month of 2022: Geely Holdings' monthly sales reached 146,380 units in January this year, of which Geely Automobile sold 122833 units per month; Lynk & Co sold 18,334 units per month; Ruilan sold 1,683 units per month; and overseas exports reached 13,890 units, an increase of 38.5% year-on-year.
From the above sales, it is not difficult to see that although overseas exports are said to be the new sales growth points of Geely Holdings, its sales credits are still concentrated in Geely Automobile and Lynk & Co. As a Geely chonggao brand, although the monthly sales are not too low, there are many models in the market, and if the sales are evenly distributed to a single model, it will be a bit tepid.
Compared with December 2021 sales, Geely Lynk & Co's sales in January this year still fell by 6870 units. Lacking the support of "explosive" models, Geely Lynk & Co's road to the car market with heavy loads seems to be somewhat faltering. Lynk & Co, including new energy, currently has more than 10 models on sale, and the cumulative sales volume for the whole year of 2021 is about 221,300 units, which is basically between the cumulative sales of Honda CR-V and Tesla Model Y.
In the domestic brand, the market performance of Lynk & Co is still good, but if compared with GAC Toyota, Dongfeng Honda and GAC Honda, it is difficult for Lynk & Co to be successful, after all, the object of Geely Lynk & Co's impact is not a domestic brand but a joint venture brand, so only by comparing Geely Lynk & Co with a joint venture brand can we see its advantages and disadvantages in market competition.
Speaking of Lynk & Co, Express Brother focuses on geely automobile, as the most popular brand under Geely Holdings, geely automobile's market performance is remarkable, in recent years, geely automobile's model is more obvious, of which, the most representative model is the "star family", the family members are mainly composed of star rui and star more L, has become a new sales growth point of Geely automobile.
As a VIP model in the monthly sales club, whether it is Xingrui or Xingyue L, it has achieved monthly sales of more than 10,000 units in the first month of 2022, with their respective monthly sales of 12,109 units and 11,492 units, respectively. Although there is still a certain sales gap compared to the joint venture competitors such as Corolla, Civic and CR-V, the strong momentum it shows will definitely make the joint venture competitors at the same level dare not underestimate.
Although the market performance of Xingrui and Xingyue L is good, but Geely's biggest sales hero is still in Emgrand and Boyue, these two models are the support of Geely Automobile in the market competition of the Sea God needle, in their respective market segments, Emgrand is the domestic brand A-class sedan sales "overlord", Boyue is also a long time in the domestic brand compact SUV sales list within the top three of the strength of the product.
Summary: In the past two years, Geely Automobile's product adjustment is more obvious, low-profit models are being eliminated little by little, and the changes in the market and consumer environment are also giving birth to Geely Automobile's expansion in the field of new energy, whether it is Extreme Kr or Ruilan, etc., are Geely Automobile's short testimonies to make up for it, in 2022, whether Geely's new energy can be comparable to fuel vehicles is also full of expectations.
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