On February 24, Feifan Automobile announced the latest product plan at an official communication meeting. From the exposed PPT, it can be seen that the Feifan brand will launch at least one new model every year during 2022-2025, covering market segments such as cars, SUVs and MPVs. It is worth mentioning that this year, in addition to the Feifan R7 model that has been opened for booking, a brand new model will also be released.
It is understood that Feifan brand will invest 20 billion yuan in the next five years, and focus on the market segment of 200,000-500,000 high-end new energy vehicles. In addition, Feifan Automobile will establish an intelligent driving and intelligent cockpit co-creation center together with Zero Bundle. In October 2021, SAIC Motor officially announced that the original R brand of SAIC Passenger Car Branch will be officially market-oriented as an independent company, Chinese named Feifan Automobile. This also means that Feifan Automobile and Zhiji Automobile have become independent companies in parallel, similar to Audi and Porsche under the Volkswagen Group.
It is reported that the registered capital of Feifan Automobile is 7 billion yuan, and the wisdom of zhiji is 10 billion yuan. In terms of positioning, in the future, it will focus on the range of 200,000 to 400,000 yuan of high-end new energy intelligent products, while Zhiji will focus on more than 400,000 yuan of space. Feifan Automobile and Zhiji Automobile will work together to undertake the heavy responsibility of SAIC Group's breakthrough in the high-end electric intelligent new track. Feifan Automobile is funded by SAIC Motor for 6.65 billion yuan and employees hold 350 million yuan, which will also stimulate the enthusiasm of the Feifan Automobile team.
On February 22 this year, Feifan Automobile's new medium and large SUV, the Feifan R7, opened reservations in the form of turning the Lucky Ferris Wheel (available and delivered in the second half of 2022). At that time, Ferris wheel users can enjoy a limited time (5 times the deposit expansion) rights - the ferris wheel seat is paid during the opening period, and 5 times the deposit amount is deducted when paying the balance, and the deduction amount can reach up to 20,000. According to the official, as the first high-energy intelligent body model, the car mainly refers to the hardware pluggable and replaceable, the software can be bought and sold and defined, and the battery can be charged and replaced. It also provides a "six-fold fusion" perception system, including lidar, 4D imaging radar, vision camera, 5G-V2X, high-precision map and ultrasonic radar.
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