On February 24, a few days ago, Dong Yudong, CEO of the Great Wall Motor Euler brand, issued a note on the recent "black cat, white cat stop taking orders" incident through the Euler ORA App, saying, "Black and white cats stopped taking orders, not stopped production, we did encounter difficulties." ”
Dong Yudong said, "It is a helpless move to stop receiving orders, in the environment of lack of core and less electricity, the cumulative number of orders waiting for black and white cats to be delivered to users has exceeded 20,000 units, according to the current production volume, if orders continue to be received, the delivery of new orders will wait until the second half of 2022." ”
He promised the owner that all the after-sales service of the black and white cats will continue to be maintained and will not be affected by the cessation of orders.
The statement said that taking Euler Black Cat as an example, after the rise of raw materials in 2022, the loss of a single unit exceeded 10,000 yuan.
It is reported that on February 14, the Euler brand delivered a notice to the terminal that the black cat and the white cat stopped taking orders, and triggered user doubts about the suspension of production.
At present, there are five models on sale under the Euler brand, such as black cat, white cat, good cat GT, iQ, etc., of which black cat and white cat are entry-level models, and the price range of the two vehicles is 69,880-8.48 million yuan and 71,800-8.88 million yuan, positioned in the A0-class pure electric model.
