Euler black cat, white cat stop order, Hongguang MINI EV sales are weak... In the past few days, upstream news reporters have visited the market and found that the A00-class micro-electric vehicles, which once became the "fragrant food" in the eyes of major car companies, are gradually cooling down. Even the "national god car" Hongguang MINI EV, which surpassed Tesla, sold almost "waist" in January.
Sales are no longer in full swing
Recently, the reporter visited a number of new energy vehicle 4S stores and found that a number of new energy vehicles, including GAC Eian, SAIC Roewe, FAW-Volkswagen, SAIC Volkswagen, BYD, Xiaopeng Automobile, SAIC-GM-Wuling, have increased in price, with prices ranging from 1,000 to 10,000 yuan.
In this context, the sales of the main low-priceD A00 micro-electric vehicle are also "lost". Once a miniature electric vehicle with unlimited scenery, sales in January were not satisfactory.
According to the data, A00-class sales of 100,700 vehicles, an increase of 54% year-on-year, down 30% month-on-month; A0-class sales of 50,900 vehicles, a year-on-year increase of 657%, down 17% month-on-month. Although the overall sales volume of A00-class new energy products is still rising, with the listing of high-end new energy products, the sales proportion of A00-class pure electric cars is declining.
The Hongguang MINI EV, which sold 430,000 units in its entirety last year, has lost its former momentum.
In January this year, the Hongguang MINI EV barely managed to top the list with a slight advantage of 141 vehicles. The runner-up BYD Qin is priced at almost four to five times that of the Hongguang MINI EV. Chery QQ Ice Cream, Little Ant, and Changan Benben E-STAR also sold only nearly 10,000 vehicles.
Dong Yudong, CEO of Euler brand, said frankly that the current A00-level market has distinct characteristics of "low price, low endurance, low performance and low safety".
The reporter noted that in the case of the Wuling Hongguang MINI EV, even the airbag was not standard at the beginning of the listing. In 2021, the new version of the Hongguang MINI EV only added the front airbag of the main driver, and the price rose by about 5,000 yuan without more high-cost configuration increases.
In addition, a casual online search, A00 micro electric vehicle field, there are reflected core components of the motor controller damage, there is a reflection of air conditioning is not refrigerated and odor, there is a reflection of charging gun can be pulled out at will when charging There are safety hazards...
Cui Dongshu, secretary general of the Association, said in an interview that the A00-class new energy vehicle market will maintain growth this year, but the growth rate will not be too fast. "In 2022, the growth rate of A00-class new energy vehicles will be about 60%." Cui Dongshu expects, but the increase is mainly reflected in the A-class car and B-class car markets.
Similarly, the Ping An Securities Research Report shows that the incremental pattern of new energy vehicles will change in 2022, and the growth rate of the A00-level new energy market will be under pressure.
Raw materials and other costs are high
The external pressure borne by micro-electric vehicles is not small.
On February 14, the Euler brand issued a notice to the terminal that the black cat and the white cat would stop taking orders, which subsequently caused a huge controversy on the Internet. The continuous fermentation of public opinion made Euler have to issue an announcement in the form of an open letter from CEO Dong Yudong on February 23, admitting that the suspension of production is because "we have indeed encountered difficulties!" ”
Dong Yudong said bluntly, "The real cause is the rise in the cost of the entire industry."
From the perspective of raw materials, the price increase is even a bit "shocking". Taking lithium carbonate, the core raw material of lithium batteries, as an example, from the fourth quarter of 2020 to the end of February this year, the price of battery-grade lithium carbonate has risen from 44,000 yuan / ton all the way to more than 460,000 yuan / ton. While rising more than 10 times, the daily increase is still more than 10,000 yuan. According to data released by Benchmark Mineral Intelligence, from January 2020 to January 2022, the prices of battery-grade cobalt, nickel sulfate and lithium carbonate rose by 119%, 55% and 569% respectively.
Dong Yudong calculated an account, taking the A00-class model with 30 kWh of electricity and 300-400km of endurance as an example, the price increase of the battery pack is between 3100-3500 yuan. Coupled with the 30% reduction of new energy subsidies in 2022, the subsidy amount per vehicle is reduced by about 3400 yuan. These two items alone have made each black cat and white cat lose 7,000 yuan more.
Similarly, according to the relevant research report of Caitong Securities, the gross profit margin of Wuling Hongguang MINI EV may only be 2% to 3%.
Industry insiders say that Hongguang MINI EV contributes carbon credits. However, with the continuous improvement of sales of new energy vehicles, the price of carbon credits, which is an important source of profits for new energy vehicle companies, has been significantly reduced.
Dong Yudong revealed that the price of a single carbon credit in 2021 is about 2500 yuan, and in 2022, the carbon credit trading price has been reduced to 500-800 yuan. From the perspective of the value and profitability of the points, the bicycle lost 6000-7000 yuan.
"We predict internally that the carbon credit may be reduced to 200 yuan in the future. If you follow the current selling method, Euler white cat and black cat bicycles will lose 17,000 yuan. Dong Yudong said.
In fact, as early as last November, Changan's Ben E-Star also reported the news of stopping receiving orders, and the reasons were very different.
In addition, the A00-level market has welcomed more and more players and interlopers in the past 20 months, which means that the competition will also be more intense.
For example, Chery QQ Ice Cream, Changan BenBEN EV, Chery eQ, Sihao E10X, EasyJet BPG, Lingbao BOX, Punk Duoduo, Reading Mango, Punk Meimei, etc.
Upstream journalist Yan Wei
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