Is stealing beams and changing columns also one of the necessary means for Great Wall Motors and Euler brand "user operation"?
A few days ago, according to CCTV financial reports, Shanghai car owner Ms. Zhou bought the Great Wall Motors Euler good cat in November, and the result was that this "good cat" became a "low-energy cat" that reflected sluggishness and lack of brain strings.
At first, Ms. Zhou bought the Euler Good Cat mainly because it was equipped with a "Qualcomm octa-core" car chip, because the 8-core processor would bring very good use effect. However, the brand stole beams and replaced the Qualcomm octa-core with intel 4-core, so that the price of Euler cars has not changed at the same time, and the owner's car experience has decreased a lot.
In today's transformation of Great Wall Motors to a global technology travel company, Euler car owners are replacing the car machine with mobile phones, they really never expected ah!
However, when the owner of the car, Ms. Zhou, clearly saw that the model configuration leaflet was marked with "Qualcomm professional on-board processing chip", and Mr. Changzhou, who purchased the Euler good cat in September, also found that the Euler good cat used not the "Qualcomm 8-core" chip advertised by euler, but the Intel 4-core chip. Similarly, Shanghai car owner Mr. Zhu also decided to buy Euler good cat because it is equipped with Qualcomm 8-core chip.
However, from 8 cores to 4 cores, the use and upgrade of vehicle-related software will bring many adverse effects, such as the car machine system will not be able to upgrade navigation, screen and voice stuttering, slow software updates and so on.
Industry experts said that the difference in chips will directly affect the use experience of the car machine, and the cost is also very different.
Wang Xianbin, a senior analyst at the Shanghai Gesta Automotive Research Institute, told CCTV Finance that after the Qualcomm 8155P chip comes out, its cost may be almost double that of intel equipped with the original Euler good cat. He also said that the Computing Power of Qualcomm's 8-core chip is about ten times that of Intel's quad-core chip.
In response to this matter, the local Euler brand dealer in Shanghai said that he was "unaware" of this. Before the official response of the Euler brand, the Euler good cat currently on sale did not carry a Qualcomm octa-core chip, and in the planning, it was originally planned to be equipped on a future model.
You see, sales fraud! Doesn't match the hype!
In this way, we found that the Great Wall Motor Euler brand is officially aware of this, but why should it still be marked with "Qualcomm 8 core" in a prominent position?
Aiche Jueluo believes that on the one hand, because of interests, in the new energy market, this important position, Great Wall Motors also tries to sell Euler's good cat, thus occupying a place; On the other hand, Euler Automobile has not yet become the leading brand in the new energy market, so it must rely on the power of "technology" to gain the right to speak in the market and lay the foundation for future scale.
However, this obvious "retarded" approach, like a "sluggish cat", which has no designated "cat food" and has to go around the street to pick up food, how can such a cat become a "pet" in people's minds?
It seems that Euler's good cat really can't become a consumer's pet. Even though the Euler brand offered to give the owner a 7200 yuan equity package, most car owners said it was difficult to accept. This is clearly fraud!
Mr. Zhu, the owner of Shanghai Euler Good Cat, said: Its so-called 7200 yuan plan is worthless to me! If Great Wall Motors continues to maintain this attitude and this statement, I may defend my rights and interests through legal means.
It is conceivable that Great Wall Motors wants to make money too much, and what it does not have, it also wants to find ways to get it out and install it on its own products in order to obtain "market share" in the networked market. But this kind of thinking is a bit extreme.
It should be said that the global chip shortage is a disaster for everyone, but we have not heard of anyone who dares to use their hands and feet in the "core" position of a car, joking with the trust of consumers, not to mention that Great Wall Motors is still a traditional car company that "needs financing at any time" and is waiting for "corporate change".
Sun Gang, vice president of product marketing of Qualcomm Technology Company, once said that the Great Wall is the most dynamic car company in China, from Qualcomm's point of view, hope to have a full range of cooperation with the Great Wall, from the Internet of Vehicles program, cockpit to intelligent driving, I hope that we will work together to quickly promote the intelligent connection and networking of car companies to walk in the forefront of the times.
Yes, Great Wall Motors is indeed unwilling, investing hundreds of billions of yuan in research and development, and urgently needs the world's leading wireless technology innovators like Qualcomm to support themselves. However, because a chip has affected its own big pattern, the true standard, if such stealing beams and changing pillars continues to happen, then for Great Wall Motors, for a car company that only relies on "cost performance" to sell cars, it may really be "life hanging on the line".
How can Great Wall Motor achieve its goal of 4 million vehicles worldwide by 2025? Will the Euler brand of new energy drag its feet? As Great Wall Motors itself said: There is only one opportunity for Chinese car brands. So, don't be glamorous on the surface and untidy in private. You know, your understanding of Chinese consumers may not be as good as a Japanese car company!
In other words, if the core technology cannot be controlled in its own hands, Great Wall Motors will always be only Great Wall Motors itself, will not bring great changes to the market or itself, and will always be only a "traditional" role, buried by "low energy".
Besides, fate is immutable, and what can be changed is only our attitude towards destiny. If you want to achieve "big changes in enterprises", Great Wall Motors must achieve user-centricity, and do not always want to engage in some "small actions".
Another report said that the rider had reflected this situation to Great Wall Motors, but the Euler brand did not explain the reply to the user, but only deleted the "relevant publicity" in an attempt to "fool through the customs". And this little trick reflects the spirit of a brand, including its attitude towards consumers. It seems that the Great Wall's "Euler" is not "Ou" in consumers!
Source: Sisi News