I don't know if you have found such a phenomenon, that is, independent brands are in full swing in the field of new energy, and foreign car brands that have dominated the automobile market for a century have frequently suffered in the field of new energy, and almost few people in China are more inclined to joint venture cars when choosing new energy vehicles, such as Toyota and Volkswagen, and even BBA new energy vehicles have become unsatisfactory in China.
In fact, the cold joint venture car in the new energy market has a lot to do with the change of domestic consumers' car purchase concept and its own development strategy. In the final analysis, or independent new energy brands have really surpassed the joint venture car, how many pounds and a few pounds of a new energy vehicle? Is it worth the price? Consumers naturally have a scale in their hearts, and it is an indisputable fact that independent new energy comprehensively surpasses joint venture new energy.
Selling "car logos" is no longer feasible
In the fuel vehicle market, the reason why the joint venture car is rampant, behind it is a strong technical support, and its core technology has experienced hundreds of years of technical precipitation, which has been highly tested by the market.
In contrast, the performance of independent brands in the fuel vehicle market, although it has been vigorously promoting that the engine has not lost the joint venture, but it has only caught up with the joint venture engine in terms of performance, and the gearbox and chassis adjustment are still far behind. This is why autonomous engines are jointly built on parameters, but far apart in experience.
In addition, it is the establishment of brand image. Brands such as Volkswagen and Toyota have already established a deep brand image after half a century or even a century of baptism, which is why the joint venture car can be sold only by relying on the "logo".
However, in the new energy market, everything is from zero, whether it is a joint venture car or a domestic car, there is no technical precipitation in the new energy market, the brand image and deep technical strength established by the joint venture car are limited to fuel vehicles, and the joint venture new energy does not have any advantages over domestic new energy.
Joint venture vehicles in the new energy market have been successful or failed
It is well known that independent brands started late in the field of fuel vehicles, but in the new energy market, independent brands have achieved a step ahead. Among them, BYD began to lay out in the new energy market before 2010, and in 2015, independent new energy vehicle companies ushered in a big outbreak and established many new car-making forces.
At a time when independent new energy vehicle companies are in full swing, joint venture car companies do not attach importance to new energy vehicles, and most of their pure electric vehicles are oil to electricity. Until 2021, new energy vehicles have been valued here in the joint venture brand, Volkswagen, Honda, BBA and other car companies have launched exclusive pure electric platform to create new energy vehicles, in the next few years, there will be more joint venture pure electric vehicles will be appreciated.
Among them, Volkswagen is the highest sales volume in the new energy field of joint venture vehicles, in 2021, volkswagen ID series won 70,000 units, BMW is the most eye-catching new energy market in the BBA, selling 48,000 new cars. However, these achievements are simply not enough to see compared with the sales data of independent new energy vehicle companies, and BYD's sales of new energy vehicles alone exceeded 80,000 or even 90,000 vehicles in a single month. Judging from the results, it is too late for joint venture models to begin to pay attention to new energy vehicles in 2021.
The Japanese mixture is no longer fragrant
In addition to pure electric vehicles, independent brands also entered the hybrid market last year. In the hybrid market, it has always been the strength of Japanese brands, and it has been working in this field for more than 20 years, but it has been beaten by its own brands in 1 year.
In the past year, BYD, Great Wall, Geely have developed their own hybrid systems, and in terms of fuel consumption performance are better than the Japanese hybrid, and this year, Changan's iDD hybrid system, Chery's Kunpeng DHT will also officially enter the game, in the face of autonomous hybrid systems, whether it is Toyota's THS or Honda's i-MMD, it does not have any advantages.
In particular, BYD's DM-i super hybrid system, taking Qin PLUS DM-i as an example, as a plug-in hybrid car, can achieve an ultra-low fuel consumption performance of 3.8L/100km, which is lower than the corolla dual engine of the same level, the price is lower, and the key is that it can also be on the green card.
BYD's DM-i super hybrid system has subverted the entire plug-in hybrid market, and has also crushed the Japanese brand's years of hard work in the field of oil-electric hybrid. This can be seen from the current situation of BYD DM-i models in short supply, there will be more DM-i models listed in the future, as are Great Wall, Geely, Chery, Changan, and the comprehensive collapse of joint venture vehicles in the new energy market and hybrid market has become a foregone conclusion.
Write at the end:
To put it simply, the reason why the joint venture car cannot be sold in the new energy market is mainly the rise of independent brands, and behind the rise of independent brands, in addition to the emphasis on core technologies with independent car companies, the national policy orientation is also indispensable. After so many years of support for new energy vehicles, we can now proudly say that independent brands are fully ahead of foreign car companies in the new energy market. Winning the new energy vehicle market means winning the dominance of the future automobile market, and the current situation of joint venture cars lying in China will eventually become history.
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