Since the BBA chose to launch entry-level models, increase the preferential range of its models, and expand its market share, their average transaction price has also declined significantly, and even many brands have achieved curve overtaking on the average transaction price, such as Lexus in the camp of second-tier luxury brands. The average transaction price in 2020 is 388,900 yuan, which exceeds the average transaction price of Audi of 325,000 yuan, and is close to BMW, which is quite a first-line luxury brand. In addition, Weilai, which is in the camp of new car-making forces, has an average transaction price of 426,300 yuan in 2020, achieving a counter-overtake of Audi and BMW, and approaching Mercedes-Benz with an average transaction price of 428,600 yuan.
In fact, the independent brands that have successfully entered the luxury camp are not only Weilai, but also Hongqi as a veteran and Gaohe as a latecomer. Unlike Hongqi, which has a variety of models, Gaohe has only one mass-produced model, Gaohe HiPhi X, and because the starting price of the car is 570,000 yuan, the average transaction price of the brand is not only higher than that of Weilai, but also easily surpasses the average transaction price of BBA. It is worth mentioning that the average unit price of the brand is not determined by only one or two car models, it should be known that in the luxury car sales ranking priced at more than 500,000 yuan in September last year, Gaohe HiPhi X surpassed Porsche Taycan, Mercedes-Benz EQC Class, and Audi e-tron and other models with sales of 641 units, becoming the champion, and in the sales ranking in January this year, Gaohe HiPhi X once again won the championship.
Of course, Gaohe HiPhi X can achieve such results, inseparable from the blessing of product strength, such as appearance, the front face of the car adopts a closed design, and the A-pillar after tilting is close to the level of the cover, which does play a great role in reducing wind resistance. The silver logo is placed at the front of the cover, making the through-line strip of light connecting the headlights below particularly regular. On the lower edge of the headlights, you can see the intelligent interactive projection and interactive light group, which can bring a good lighting effect. In addition, on the lower edge of the front bumper, you can also see the flat design of the black grille, and the two ends are also inlaid with black bright board decorations, combined with the low-lying front, adding a lot of sports atmosphere.
Coming to the side of the body, the A-pillar with an inclination of 65 degrees and the roof are also close to the level, bringing a supercar visual sense. The roof and load-bearing columns are blackened, and the roof and window junction are also inlaid with slender silver decorative strips, which also create a stylish sense of suspension roof on the basis of the two-color body. There are not many lines on the surface of the body, and the hidden door handle design is more sci-fi. In addition, in the front and rear eyebrows, side skirt parts, you can also see the black lower encirclement, combined with the seven-spoke hollow wheels, on the basis of improving recognition to enhance the sporty atmosphere.
At the rear of the car, the flat spoiler is close to the rear windshield, and a small convex spoiler can be seen below, which can also reduce the wind resistance. The through-style taillights are similar in shape to the headlights, but the housing is in a matte gray tone, so that you can feel a good visual effect when not lit. Due to the large concave under the trunk, the rear bumper is convex as a whole, and the black skid plate with symmetrical design is also embedded below, although there is no blessing from the exhaust port, but the sports atmosphere is not weak.
The eye-catching appearance is not only reflected in the design, and the car's eye-catching ability to open the door is not bad. It can be seen that it is equipped with NT (No Touch) to carry out the wing door, the maximum opening angle of the front and rear doors is more than 80 °, even the opening angle of the wingspan door upwards is also up to 80 °, when getting on and off, there is no need to worry about bumping the head, so that the driver and occupants can get on and off the car gracefully, and most importantly, such a door opening design can generally be seen in millions of sports cars, which is very grade.
In terms of interior, the three-panel flat-bottom steering wheel is wrapped in leather and decorated with red stitching, in fact, the red stitching can be seen in the center console and the inner door panel, which adds to the sporty atmosphere of the interior to a certain extent. As for the center console part, in addition to the surface layer wrapped in leather, it is equipped with a LIQUID crystal screen as the core, such as a 14.6-inch horizontal LCD instrument screen placed in the front of the steering wheel, a 16.9-inch central control screen on the right side is placed vertically, and an exclusive 19.9-inch LCD screen is also matched for the co-pilot, which is not bad.
Finally, the power, the car is equipped with a total power of 440kW front and rear dual motors, in the case of matching the ternary lithium battery pack, bringing 550km of endurance, such endurance for a new energy vehicle, is not outstanding, but according to the official reveal, Gaohe will be in the fourth quarter of this year, in batches of battery pack upgrades, upgrade follow-up navigation can be upgraded to 800km, the future will also achieve 1000km endurance, so that the endurance will not become the short board of the car. In addition, with the blessing of four-wheel drive drive and 0.27Cd wind resistance, the car also has a 3.9 seconds of 100 km/h acceleration, such an acceleration performance, the Porsche Taycan can also have a counterweight, the performance is really outstanding.
In summary, as a latecomer, and backed by domestic car companies, HiPhi X, the reason why it can surpass Porsche, Mercedes-Benz, BMW and other models many times, becoming the top of the luxury car sales list with a price of more than 500,000 yuan, and achieving success, the main reason is that the car's appearance is young, personality, the interior is full of technology, and it also brings less than 4 seconds of zero hundred results. To be honest, a car with such a product force, if it is a BBA model, it is a luxury car that starts at a million, but the starting price of Gaohe HiPhi X is only 570,000 yuan, which can be regarded as a people-friendly car in luxury cars, what do you think?