When it comes to Jiangling Ford, I think many people first think of the light passenger Ford Transit. Yes, with a quanshun, Jiangling Ford can be described as a dominant party in this market segment, making a lot of money. Maybe if you think that commercial use is doing well, then passenger cars are not bad. However, neither Lingyu, a medium- to large-sized SUV with annual sales of only 15,590 units, or a hardcore mid-size SUV shaker who has only sold 2,589 units, can hardly support Jiangling Ford's dream of the passenger car market.
Helplessly, Jiangling Ford put its hopes on the hot-selling mid-size SUV. As a result, Jiangling Ford's new medium-sized SUV model Lingrui officially debuted and opened pre-sale, and the pre-sale range of the three models was 158,880 to 188,800 yuan. So, can Lingrui drive the sales of Jiangling Ford? As far as the author is concerned, one word, difficult!
Why? First look at the brand, even Changan Ford has departed from the mainstream joint venture brand, not to mention the commercial vehicle started from Jiangling Ford. Therefore, Jiangling Ford, which lacks brand strength, is difficult to support the ambition of Lingrui.
Looking at the products, although lingrui strength is good, but this market segment is too fierce, not only has a variety of models of north and south Volkswagen, but also the hot products of Japanese Sanjie, coupled with the strong rise of SAIC-GM Buick ONCOWE PLUS, it is too difficult for Lingrui to stand out in such a competitive market.
As for marketing, it seems that each car of Jiangling Ford is particularly low-key, and Mo said that the grand listing conference is regional media and user test drive activities, which are few and pitiful. It is said that the wine is fragrant or deep, Mo said that Lingrui's product strength is like, lack of enough exposure, and how to bring enough attention and sales.
More importantly, the sinking of the Ford brand in China in recent years is indeed a bit fast to catch off guard, even the once-popular Fox, and Changan Ford's coveted sharp edge are difficult to make a difference, how many storms can Lingrui set off? For the Jiangling Ford Lingrui that is being pre-sold, are you optimistic about the old iron? Can the new Lingrui save Jiangling Ford from the crisis in the passenger car market?