Wen\Wei WuXian
Although Wang Shengli, deputy general manager of FAW Besturn Car Co., Ltd. and general manager of the sales branch, has high hopes, after the pre-sale price is announced, the Besturn B70S may still be difficult to take on such a heavy responsibility. This can be found in the comments of netizens on the live broadcast of "too floaty", "expensive", "a cool song sent".
On February 20, faw Besturn B70S was officially pre-sold, and the new car was pre-priced at 110,900-14.39 million, divided into 7 models. The new car is expected to be officially launched by the end of the first quarter. However, although the Besturn B70S announced the pre-price and was placed high hopes by FAW Besturn, from the perspective of actual product performance, the new car may not inject more vitality into FAW Besturn.
[01] The product performance is average, and it does not have scarcity
Although the B70S is known as FAW Besturn's new compact SUV, in terms of appearance, the B70S has been found by many netizens to find a "familiar feeling" and has been complained about as a Mazda CX-4.
In terms of the front face, the front face of the Pentium B70S adopts the upper and lower layered grille design, the sports style is more obvious, and the tear-eyed headlight group is also the characteristic of the Pentium family, although it is complained about by netizens "Cadillac" the same model, but this does not prevent The Pentium from continuing to use this element.
The new car on the side of the body incorporates the elements of the "coupe SUV", highlighting the passability of the SUV, but also has the low lying and sporty sense of the car, which is also the key to being spat on by the riders like the Mazda CX-4.
△ Pentium B70S
△ Mazda CX-4
In terms of interior, the new car adopts a dual screen design with a 7-inch full LCD dashboard and a 12.3-inch multimedia touch screen, which is a more conventional car configuration and does not have much surprise. As for the L2 level intelligent driving configuration, such as lane keeping, ACC adaptive cruise, forward collision warning, intelligent speed limit reminder, automatic emergency braking, fully automatic parking system (APA), 360-degree panoramic image, etc., it is also equipped with high-end models.
In terms of power, the new car, like the B70, adopts two sets of power systems of 1.5T and 2.0T, matching the 6-speed manual, 7-speed wet dual clutch and the 6-speed automatic transmission (2.0T model) provided by Aisin, which is also not prominent.
In addition, in terms of space, the new car is 4555/1850/1515mm in length, width and height, and the wheelbase is 2750mm, which is slightly higher than the size of the Pentium T77, another compact SUV under the Pentium, but the difference is not too big.
In terms of comprehensive product performance, the Pentium B70S actually did not give people much of a surprise, whether it is the coupe SUV shape or interior configuration or 1.5T, 2.0T power can only be regarded as decent. If you have to "pull the general inside the box", then the combination of 2.0T + 6AT still has a certain scarcity in the compact SUV, but how many consumers will pay for the pre-sale price of 127,900-143,900 for the 2.0T model?
【02】Sales pressure is extremely high, can B70S be a big responsibility?
Talking about the Besturn B70S, we have to say B70, the third generation of Besturn B70 was launched in November 2020, when the new car as the first model under the FMA structure of FAW Besturn, was also placed high hopes, as a medium-sized car, it not only injects more vitality into the sales growth of FAW Besturn, but also shoulders the heavy responsibility of FAW Besturn revival.
However, sales data show that the cumulative sales of the Pentol B70 in 2021 are less than 20,000 vehicles, and the average monthly sales volume is less than 2,000 units. Such sales are obviously not a success. In the author's view, B70 sales are not hot In addition to product factors, it is also related to its own brand image and brand premium ability can not meet consumer expectations. It is good to cool under the big tree, the B70 is difficult to say successful, and the B70S with the name of B70 does not have any advantages in the brand.
In terms of products alone, the B70S, as a crossover SUV, faces the same prospects. On the one hand, the so-called coupe SUV is no longer a "new species", including Haval, Geely, Changan has already made a rich layout in this market, but due to the positioning is relatively niche, the sales performance is not worth mentioning, including Geely Xingyue, Haval F7X and other performance is not outstanding.
On the other hand, in terms of compact SUVs alone, Pentol's products are also not recognized by the market. Pentium's T77 in 2021 average monthly sales of more than a thousand units, january this year sales is only more than 800 units, the same belongs to the compact SUV category of B70S, in the case of products without too many surprises and the price is not low, its sales can Be Changhong? It seems equally difficult to be optimistic.
Sales data show that in January this year, FAW Besturn's cumulative sales were only 5466 vehicles, down 29.6% year-on-year, and the decline in sales was obviously a "black door". According to the 2022 sales target announced by FAW Group, FAW Besturn's sales target for 2022 is 100,000 vehicles, which has been cut off compared with the sales target of 200,000 units in 2020. No matter from which point of view, FAW Besturn's sales of more than 5,000 units in the first month are difficult to make a difference, which makes It a question mark whether Besturn can complete the goal of 100,000 units per year.
Write at the end:
When sales are declining, Wang Shengli, as the general manager of the sales branch, is obviously facing greater pressure, and if you want to save sales, FAW Besturn can only launch more competitive products to achieve, Pentol B70S can be regarded as the most important attempt of FAW Besturn to start the year, but from the current product and pre-price point of view, its prospects are not optimistic.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Wei Wuxian, and the reprint should indicate the source)