Although the auto market has been turbulent in recent years, car companies with good results have been steady and steady, and the numbers are eye-catching.
In 2017, Geely Automobile exceeded one million sales for the first time. Since then, even in the years when it is recognized as the most turbulent in the car market, Geely's performance has been very stable - ranking first among its own brands for five consecutive years and selling more than one million for five consecutive years.
In 2021, this number will reach 1.328 million units.
Compared with the bleakness of the auto market in the past 5 years, Geely's achievements are not only dazzling, but also full of gold.
But the past only represents the past, and for the future, Geely also holds a good hand of cards, waiting for one by one to show to the market and consumers.
The shining "Chinese star"
When high-end and intelligence have become the main theme of the development of independent brands, Geely Automobile has long been dancing on this stage.
In the past January, geely brand sales of 123,000 vehicles, of which the "China Star" series has become the top class, with monthly sales of 25,000 vehicles, and the cumulative sales since its listing have exceeded 300,000 vehicles; it has played an important role in the improvement of Geely's sales structure, brand upwards, and profit increases.
Specifically, the flagship SUV Xingyue L sold 11,492 vehicles in January this year, with a cumulative sales volume of 64,965 vehicles; the flagship car Xingrui sold 12,109 vehicles in January, with cumulative sales of more than 160,000 vehicles, continuing to maintain a steady and hot sales trend of more than 10,000 monthly sales. This is the height of the Chinese star series products this year.
It is worth noting that the cumulative sales of China Star series products in 2021 exceeded 210,000 units, accounting for nearly 20% of Geely's total sales of 1.328 million units in the whole year, becoming an important part of the overall sales volume, which is the real meaning of "China Star" for Geely. This means that Chinese brands are not relying on low-price strategies to conquer the market, and have come to the frontal battlefield of fighting with joint venture brands.
In 2022, with the "China Star" series being renewed, Geely's product matrix with obvious labels such as power efficiency, drive electrification, energy diversification and intelligent control is gradually taking shape. Under the full empowerment of Raytheon Power, the China Star series covers Xingyue L, Xingrui, Xingyue S, and the Xingyue L Leishen Hi X oil-electric hybrid version that will be listed this year, and has built a product layout where cars + SUVs, fuel + new energy, performance + energy saving coexist.
Xingyue L Raytheon Hi X oil-electric hybrid version, as a model with the dual labels of "China Star" and "new energy", has opened the first batch of pre-sales on December 25, with a pre-sale price of 173,700 yuan; as the first model equipped with Raytheon power, Xingyue L Raytheon Hi-X oil-electric hybrid version is the first to build the world's first mass-produced 3-speed hybrid electric drive transmission DHT Pro, matching the DHE15 hybrid special engine, the system comprehensive power of 180kW, the system comprehensive torque of 540N·m, is a model" Long-range extendable range hybrid without charging."
Gold content other than "China Star"
In addition to the Chinese star, Geely's gold content is also full.
Taking Lynk & Co as an example, 2021 is the fifth year of the establishment of the Lynk & Co brand, and the annual sales volume reached 220516 units, an increase of about 26% year-on-year, refreshing the historical record of the highest annual sales of the Lynk & Co brand since its inception, and the overall sales volume has exceeded 600,000. This young and dynamic brand is gaining a foothold and making great strides in 2021.
In 2022, Lynk & Co 03, which is known as the representative of the sports car in its own brand, will also usher in a new model. Judging from the information currently released, the biggest highlight of the new car is the new design, it is understood that the daily running lights on both sides of the new Lynk & Co 03 are more narrow and long, and the headlight shape has also become a matrix. In addition, the grille is also expected to change significantly.
It is understood that the new Lynk & Co 03 will be equipped with the same dual central control screen as Lynk & Co 09, with the upgrade of Lynk & Co 03, I believe that in the near future, Lynk & Co 03+ will also usher in a new upgrade.
In addition, Geely Binyue and Binrui two more people-friendly models, will also usher in a new upgrade this year, in addition to the design upgrade, the change in power, will also become a major highlight.
In addition, in 2022, geely CMA structure will add new members.
The CMA architecture, as a new basic module architecture jointly created by Geely and Volvo, has been adopted in many models such as Lynk & Co and Volvo. At present, geely models based on the CMA platform are only three models, Xingyue, Xingyue L and Xingrui, and in the future, the CMA architecture will be further expanded on Geely models.
According to Geely Automobile's plan, a new compact SUV will be launched in 2022, which will be built on the CMA platform and will be comparable in size to the current Boyue. The outside world speculates that the new car may also be a new generation of Boyue, and Boyue, as Geely's best-selling car series in the SUV market, will be greatly enhanced after the CMA platform.
In addition, in terms of power, the current Boyue is still equipped with a 1.8T engine, referring to the competitors Haval H6 and Changan CS75PLUS have a choice of 1.5T and 2.0T, it is expected that Geely's new car will also use 1.5T+ 7DCT and 2.0T + Aisin 8AT powertrain. Among them, the 2.0T engine, like the Star-Etsu L, uses Volvo Homologous 2.0T to enhance product competitiveness.
Firm and clear electric path
Among Geely's sales in January, the most amazing thing is the overall sales of new energy vehicles.
In this report card of 146380 vehicles, the sales of new energy models (including Geely, Geometry, Extreme Krypton, and Ruilan) reached 17,928 units, an increase of 318% year-on-year; among them, Extreme Kr delivered 3,530 vehicles, and the cumulative delivery volume exceeded 10,000 vehicles in only 110 days, creating the fastest delivery record of high-end intelligent electric brands; 10,229 geometric brands sold 10,229 vehicles; 1,683 vehicles were sold by the power exchange travel brand Ruilan Automobile; of which pure electric models increased by about 641% year-on-year, setting a record high.
In fact, since entering February, Several actions of Geely have fully explained the new direction of Geely this year.
On February 1, Extreme Kr announced a cumulative delivery of 9,537 vehicles in 100 days; on February 7, Geely Automobile Group CEO Gan Jiayue clarified the direction of electrification in the New Year message... Since entering February, Geely's series of operations have announced to the outside world that 2022 will be the year of Geely Automobile's established new energy vehicle outbreak.
At last year's "Smart Geely 2025" strategy conference, Geely released the Raytheon Power Technology brand. From the actual performance point of view, the gold content of Thor's power is also full, carrying Thor Hi · X Hybrid System Star-Over L Thor Hi · The X oil-electric hybrid version only consumes 4.3L per 100 kilometers, and even set a limit of 1400km for a tank of oil, and the fuel-saving performance far exceeds that of the Japanese hybrid.
In addition to the aforementioned Hoshi-E. Thor Hi· In addition to the X oil-electric hybrid version, Geely will also launch a hybrid model of Xingrui, and the Star-More L Thor Hi · X oil-electric hybrid version is different, The hybrid model of Xingrui will be a plug-in hybrid that can be green card. It is reported that the Xingrui hybrid model will have a pure electric mileage of 200km, and has an ultra-low fuel consumption performance of 4.3L/100km, and the maximum cruising range under full fuel is as high as 1300km. It can be said that from Geely testing the water on the "fist product" Xingyue L to the Xingrui carrier, it has further enriched its product layout and shown consumers the strength to call "two fields" head-on.
At the same time, Geely will also launch a new MPV model under the modification geometry A, the modified geometry C and the krypton, which will also be officially launched.
Write at the end:
The world is always biased in favor of those who work harder.
When the advantages of intelligence, the channel of high-end and the continuous upward gold content of the brand are enough to make Geely sit firmly in the top seat of its own brand, the big change in the global automobile industry is also quietly coming.
For Geely, this is both a challenge and an opportunity. The challenge is that Geely Automobile needs to promote the electrification of the entire group in the shortest possible time, and the opportunity is that Geely has formed a strong and strong enough system through continuous technical reserves, waiting for opportunities to appear in the challenge.
Achievements are in the past, and the future is more worth looking forward to.