What is the true value of Lexus LM? In fact, there has not been a rational criterion for judging, the reason is that this MPV, which sold to 2 million in China, is not sold in the mainstream market.
At the beginning of the year, the heat of the Lexus LM's price increase did not decline, and the latest data obtained showed that a car still needs to be increased by 360,000 yuan to take away, that is to say, the 4-seat version of the model easily broke 2 million.
Rational analysis, Lexus LM is actually a hardcover version of the Toyota Alpha, this car is not officially listed in Japan, that is to say, the local country did not separately develop the market and model for this car, from a technical point of view, size, design, power, etc., on the basis of Toyota Elfa derived Lexus LM.
So, what is the price of Alpha in Japan?
Sorry, in fact, alpha pricing in the local area, only about 20% more expensive than the Honda Odyssey, the new odyssey Japanese price is about 3.8 million yen, while the hybrid Toyota Alpha price is about 4.4 million yen, the price gap is not much.
In other words, toyota alpha in Japan's price can not reach the luxury car stall, let alone enter the million level, do not think, Toyota is not a luxury brand of enterprises, more market focus at home, economics.
But the company is smart and knows how to adapt to local conditions.
The reason why the Japanese market can't sell high prices is that the Japanese market is very mature, the price of luxury cars can't be sold in the U.S. market is because Americans know cars better than Japanese people, and the brand advantage can't attract them, while Toyota's advantage in the U.S. market is stable quality and economic durability, which is not linked to high-end.
But the Chinese market to eat this set, in Hong Kong and Macao to take the lead in the image of high-end cars to face the user group, domestic consumers recognize this car, the past 7 years Toyota Alpha price soared from 600,000 to 1 million, Toyota again and again to increase the guidance price, and dealers grasp the consumer demand, terminal car to buy another hundred thousand.
Don't forget, the group of people who open Toyota dealers, he is also Chinese, they know more about consumer culture than us, after all, holding funds every day is to study how to spend money.
Seeing that Alpha is on fire, Toyota is happy, this car can make hundreds of thousands more in China, which makes everyone happy, but alpha interior is too plain, luxury is not enough is also a problem, so Toyota soon launched lexus LM, this Japanese car is only sold in Southeast Asia and China.
To put it bluntly, it is sold to Chinese, and then sold to several ASEAN markets.
At present, the domestic Lexus LM pricing is very terrible, the guidance price has been increased by hundreds of thousands on the basis of more than one million, the price of the 4-seat version of the model is more than 2 million, I want to ask, the 4-seat version is not also Lexus LM, how to pass the price of 2 million.
2 million this gear passed, not to mention the BBA, even Porsche is not qualified, this is the bentley market, the new Bentayga starting price at 2.5 million this gear, in the past rumors there will be 3.0T gallop, that is, 2 million this gear.
This is a super first-tier luxury market, but squeezed into a Lexus, somewhat lamentable.
But also have to analyze rationally, after all, luxury cars sell brands, no matter what brand as long as the user accepts is success. The success of Lexus LM can also be regarded as a wake-up call to the industry, do not learn from Toyota to sit on the ground, companies can not just make money.
vulgar.