At the beginning of the new year, Geely took the lead in thundering.
On February 10, Geely Automobile Group announced its january 2022 sales volume, with 146,300 new vehicles sold in that month. Considering the early Spring Festival holiday and the impact of sporadic epidemics, this achievement can be regarded as a "good start" in the overall automotive market environment.
Among them, the most amazing thing is that the overall sales of new energy vehicles reached 17,928 units, and the sales of pure electric vehicles (including power exchange) totaled 15,442 units, an increase of 641% year-on-year, a record high.
For a long time, people for Geely will generally think of the best Chinese brands in the field of fuel vehicles. However, when it comes to the field of new energy, many people will have the feeling of "poor meaning" and "not being able to make a force".
However, now the painting style has changed suddenly.
On February 1, Extreme Krypton announced a cumulative delivery of 9,537 vehicles in 100 days;
On February 7, Geely Automobile Group CEO Gan Jiayue clarified the direction of electrification in his New Year message;
On February 10, Geely announced the sales results for January, and the sales performance of new energy models was eye-catching;
Since entering February, Geely's series of operations have announced to the outside world that 2022 will be the year of Geely Automobile's established new energy vehicle outbreak.
As Qin Niu Zhengwei said: "When a good-looking girl can let you see that she is good-looking, it means that she has already moved her brain." In the same way, when the advantages of a product are too obvious, its light will also cover up some of the advantages of other aspects.
Previously, people's impression of Geely has always stayed on the excellence of the Emgrand family and the Chinese star series, and few people have paid attention to Geely's accumulation in the field of new energy.
In fact, in October 2021, Geely had already anchored the electrification route when it released the "Smart Geely 2025" strategy. Judging from the series of developments since then, Geely's sales performance of new energy models in January is logical.
In the view of Kung Fu Automobile, the current Geely is not only sprinting on the new energy track, but also gradually improving the high-end transformation driven by intelligence. As Forrest Gump said in his New Year's message, Geely will create a realistic "value leadership" in high-quality development.
New energy brand in an all-round way, Geely to start the "spring thunder"
The biggest highlight of Geely's sales in January was the sharp increase in sales of its new energy brand models.
According to the data, the overall sales volume of Geely new energy vehicles in January was 17,928, of which 15,442 pure electric vehicles (including power exchangers) were sold, an increase of 641% year-on-year, a record high; plug-in hybrid models sold 2470 units, and gasoline-electric hybrid models sold 79 vehicles.
From the perspective of specific brands, the rapid growth of geometric brands is quite amazing.
After the adjustment of the past year, Geometry Cars maintained its upward momentum, and sales exceeded 10,000 units for the first time in January, reaching 102.29 million units, marking the official entry of Geometric Cars into the 10,000 Monthly Sales Club.
In fact, in December last year, the monthly delivery of geometry cars has exceeded 10,000 units, while earlier geometric monthly orders have entered the height of 10,000 vehicles.
From the terminal point of view, the recently listed geometric EX3 Kung Fu cattle model orders are very hot, many users are waiting for delivery.
After the high-end intelligent pure electric car brand Extreme Krypton delivered 3,530 units in January, after the high-profile announcement of 100-day deliveries on the first day of the first lunar month, as of now, the cumulative delivery volume of Extreme Kr 001 has exceeded 10,000 units, and the annual delivery target of Extreme Kr in 2022 is 70,000 units.
It is worth noting that Geely's new power exchange brand "RuiLan" also appeared in Geely's sales announcement for the first time. This is a joint venture between Geely and Lifan Technology, which is mainly for the travel and major customer markets in the early stage, and the brand achieved sales of 1683 vehicles in the first month.
In addition, the first intelligent power-changing car Maple Leaf 60S has opened pre-sale, and maple leaf car established in 2019 is merged into Ruilan Automobile, Maple Leaf Automobile and Ruilan Automobile are subordinate, Maple Leaf is used as a brand name, including the previous Maple Leaf 80V has also become a product of Ruilan Automobile.
In addition to the models that have already been listed, at last year's "Smart Geely 2025" strategic conference, Geely released the Leishen Power Technology brand. Among them, Raytheon Hi: X hybrid technology is the focus, shortly after the conference, the first model equipped with this technology, Xingyue L Ray God Intelligence, Hi: X, opened pre-sale, the booking situation is good, the new car will be officially listed this year, the follow-up Raytheon Hi: X under the PHEV plug-in model will also be released, the next three years Raytheon Hi: X will be installed in Geely, Lynk & Co and other brands of more than 20 models.
Judging from the current matrix of Geely's new energy models, Geely is still the absolute dominant position of pure electric vehicles. However, the list of pure electric, power exchange, plug-in hybrid, and oil-electric hybrid models is classified, which means that Geely has once again clarified its development strategy of multiple technical routes. From the perspective of specific planning, Geely's future hybrid plate will also become Geely's top priority.
In this year's New Year message, Forrest Gump set a tone - Geely Automobile is already in the midst of new energy changes, put forward clear scientific and technological requirements for enterprises, and prepared for the enterprise level. This January sales volume is the first "spring thunder" launched by Geely.
Intelligent drive high-end, "China Star" releases the light
Under the highlight performance of Geely's new energy vehicles, Geely's advantages in the field of traditional fuel vehicles have not been covered up.
In January, Geely sold 123,000 units and Lynk & Co sold 18,334 units, both of which remained solid. Among them, the "China Star" series of top stream, sales of 25,000 vehicles in January, since the listing of the cumulative sales has exceeded 300,000 vehicles, for geely sales structure improvement, brand upwards, and profit increase have played an important role.
The key to the continuous breakthrough of the "China Star" series lies in Geely's obsession with intelligence. In the past three years, Geely Automobile's achievements and preparations in intelligence are the most productive and resolute of large car companies.
In the past few years, Geely Automobile has broken the traditional cognition that fuel vehicles cannot be highly intelligent, and subverted the standard in the core hinterland of the automobile market with China Star series products in one fell swoop. And quickly covered most models of intelligent results, realizing the ability to collect and analyze big data in the market dominated by fuel vehicles.
At present, the "China Star" series is not only the first fuel vehicle series that can realize the remote FOTA series, but also far ahead of the joint venture brand fuel models in intelligent technology, comparable to pure electric vehicle models.
While exploring breakthroughs, Geely quickly combined the achievements of intelligence with automotive technology to form an architecture, and added the architectural advantages that have been formed to the new route of the industry of product intelligence, laying the foundation for advantages that are difficult for other enterprises to achieve.
Kung Fu Automobile believes that driven by intelligence, Geely's high-end process is constantly accelerating. The "Chinese star" of the continuous release of the "brilliance" of science and technology has also become the most obvious representative of the high-end upward of the Geely brand.
Kung Fu shoots
From Forrest Gump's New Year's message to a series of operations announced by Geely's sales in January, it actually shows Geely's determination to accelerate the transformation into electrification.
Geely, which has multiple lines at the same time, has completed a solid layout from multiple dimensions that are most in line with the law of industry change. Of course, this is only the answer sheet given by the first phase of the "Smart Geely 2025" strategy, and it is also a microcosm of the spring depicted by Ganjiayue to the outside world.