A few days ago, Car Vision Technology learned that Qin Lihong, president of Weilai Automobile, revealed to the outside world that in April 2022, Weilai will launch a new SUV model - ES7 (tentative name). The new car is positioned between the NIO ES8 and ES6, positioning a five-seat SUV.
At the same time, we need to pay attention to the fact that WEILAI ES7 will be born from the NT2.0 platform and will be equipped with more advanced intelligent configurations. From the attitude of Weilai Qin Lihong, it is known that Weilai believes that the competitor of Weilai ES7 will be the domestic BMW X5L.
In fact, the domestic BMW X5L and the NIO ES7 will basically not be in the same price range. The attitude of Weilai seems to be another "rubbing heat". Previously, Weilai has used many "amazing words" to create hot spots and strengthen the brand.
However, from its birth from the NIO NT2.0 platform, we can know that in terms of intelligent configuration, NIO ES7 is bound to have a surprising overall scientific and technological performance. In terms of intelligent configuration, it will be equipped with lidar and multiple advanced sensors.
In fact, from the second half of 2021, Weilai's sales in the "Wei Xiaoli" three homes began to change, Xiaopeng Automobile's latecomers came in, surpassing Weilai in one fell swoop. However, at present, the average selling price of bicycles is still the highest in Weilai.
At the end of 2021, Weilai first launched the car ET7, and this time revealed the SUV model ES7, on the one hand, it confirmed the reserve strength of Weilai's follow-up new products, on the other hand, we also know from the positioning that Weilai has not given up its luxury brand positioning. (Wenche Vision Technology Li Liang)