Recently, the action of "Jiangling Ford" is very frequent, and after the establishment of a new company "Jiangling Ford Technology" was announced at the beginning of this year, the pre-sale price of Ford Lingrui was released, 1588-18.88 million yuan. So as a new car to be released soon, will the future road of Ford Lingrui be easy? Judging from its mid-size SUV identity and the current market environment, it is not small, of course, there are also opportunities. The biggest difficulty lies in how to break through the threshold of Buick Encore S and win consumer recognition; the opportunity lies in the pre-sale price of 158,800 yuan for Ford Lingrui, which has an advantage in the joint venture mid-size SUV. So from the perspective of product strength, can Ford Lingrui win over Oncovi S? Let's take a look at the comparison of the two cars.
Don't worry about the space, Lingrui looks more faceless
Both the Ford Linkway and Buick Oncovey S are positioned as medium-sized SUVs, with ford Linkrui 4630/1935/1706mm in length, width and height, with a wheelbase of 2726mm, respectively, and an Oncovi S size of 4662/1883/1631 (1641) mm and a wheelbase of 2779mm. In terms of data, in addition to the width and height of the car, the rest of the Uncorway S must be ahead, especially the wheelbase is 53mm longer than the Ford Lingrui, and the advantage is obvious.
Although there are differences in size, the two cars have a more than 2700mm wheelbase and the identity of the mid-size SUVs, which dooms them to ride space is not a problem. But the difference in visual presentation is still quite obvious. With the advantages of car height and width, Ford Lingrui feels obviously tall and mighty, and there is even a feeling of a hardcore SUV in the front, which is very face-saving. Of course, part of the reason why I think it is tough is that Ford Lingrui has indeed carried out more three-dimensional portrayal in the design, compared to the lines of the Oncovey S.
Oncovi S, who is known for its configuration, actually lost to Lingrui?
One of the core advantages of Buick Encore S is the rich configuration, almost all of which is equipped with driver assistance system, active safety, cruise control/adaptive cruise, active closed intake grille, remote start, 10.1 inch central control screen, etc. The high-end model is also equipped with an electric trunk, HUD head-up display, seat heating/ventilation, etc., which has a higher cost performance than other joint venture brand mid-size SUVs.
However, in the face of the same joint venture car identity of Ford Lingrui, the advantages of the Uncorvir S seem to no longer exist, mainly because the Ford Lingrui is not only highly equipped, the price threshold is also very low, simply put, even if the lowest model, can have a fairly high configuration. For example, the more comprehensive driver assistance system than oncover S has achieved the standard of the whole series, and the 12.3-inch central control screen, navigation, voice control, Internet of Vehicles, OTA, and the whole series are also standard.
The above models also include the missing full-speed adaptive cruise and 12.3-inch full LCD instrument panel of the Encore S series. In the top model, Ford Lingrui is equipped with automatic parking, AR real-life navigation, etc., and the technology configuration is much ahead of the Oncovey S. More importantly, from the pre-sale price of Ford Lingrui from 158,800 yuan, the starting price of Oncovey S is more than 50,000 yuan cheaper, so the higher configuration of Ford Lingrui seems to be more cost-effective than Oncovey S.
1.5T is 41 horses, will the power become the short board of Lingrui?
As another core of the joint venture SUV, the power system is generally more concerned by users. In this regard, there are also large differences between the two vehicles. Buick Encore S is equipped with two power combinations of 1.5T and 2.0T, with a maximum horsepower of 211 and 237 horses respectively, all matched with a 9AT gearbox, and a four-wheel drive version of the 2.0T high-end model can be selected. The Ford Lingrui series is equipped with a 1.5T engine, the maximum horsepower is 170 horses, the whole series matches a 7-speed wet dual-clutch transmission, and only a two-wheel drive version is available.
It can be seen that as a joint venture mid-size SUV, both cars are equipped with 1.5T power, but the difference is that buick Encore S also has 2.0T power to choose from, and Ford Lingrui only has 1.5T to choose from. What's more, consumers will obviously be more forward-leaning towards the 9AT and dual clutch, which is more of a cost compromise, and the cheaper price of Ford Lingrui seems to verify this.
From the data point of view, buick Encore S power system is more abundant, the horsepower is also greater, even 1.5T power is 41 horsepower larger than Ford Lingrui's 1.5T. In addition, from the actual acceleration performance, the 1.5T zero hundred acceleration time of the Oncovi S can easily run into 9 seconds, and the 2.0T model can run into 8 seconds, which is a good level in the same level. Although we have not tested the Ford Lingrui for the time being, from its power specifications and the weight of more than 1.6 tons, I believe that zero hundred acceleration is difficult to run into 10 seconds. Therefore, compared with oncover S, Ford Lingrui has no advantage in the high probability, and the power system may become a major shortcoming in the future.
epilogue:
Judging from the current pre-sale price of Ford Lingrui, its biggest advantage lies in the identity of the joint venture medium-sized SUV, but it only sold for more than 150,000 yuan, coupled with the advantages in configuration, for users who only look at the joint venture brand and like high configuration, it is indeed more attractive. But again, in a cheap price system, Ford Lingrui has also compromised on cost, as evidenced by the 1.5T with only 170 horsepower and dual-clutch transmission. If you look at the division of the joint venture SUV level, Ford Lingrui, which only has this set of power, may not reach the threshold of the joint venture medium-sized SUV at all. But then again, the pre-sale price of more than 150,000 yuan also shows that Ford Lingrui hopes to show sincerity with a lower posture, but if it returns to the product level, even if it can win market attention, the future days may not be very good.