Mr. Huang, 37 years old, owner of Buick Encore S, lives in Shanghai.
The sudden outbreak of the epidemic once again pressed the pause button on the society, and Mr. Huang had to put down his work and temporarily sealed it at home. For him, although the arrival of the epidemic has lost a short period of freedom, but more time with his family, especially two children, can also be regarded as a rare "parent-child holiday" for himself.
Before the city was closed, Mr. Huang had already driven to the supermarket/store to buy a truck full of food and household necessities. Thanks to the huge interior space of Buick Encore S, it can basically ensure the normal living needs of a family of four in the next 1-2 months.
Due to the upgrade of sealing control, Mr. Huang could not step out of the house for half a step, and every day on the balcony, he watched his car covered with many dead branches and leaves, and his most "luxurious" idea was to go downstairs to "warm up" his car.
The car is parked for a long time and does not start, which will inevitably lead to battery feeding, and when the epidemic recedes, the vehicle can not only be started, but also cause serious damage to the life and capacity of the battery according to the characteristics of the lead battery.
Fortunately, Mr. Huang chose the Buick brand with a strong service system. As we all know, service is an important embodiment of corporate soft power, especially for automobile brands.
As early as 2002, it launched the "Buick Care" service brand, taking the lead in opening a new chapter in the transformation of automotive after-sales service from "passive maintenance" to "active care", and setting a benchmark for China's automotive service industry.
Today, "Buick Care" has gone through 20 years of history, its consistent implementation of the "more than you care about you" brand proposition, with active, professional, efficient and respected service quality has won the trust of nearly 15 million Buick car owners, and has become one of the core competitive advantages of the Buick brand in the Chinese market.
So when it faces this problem, how will it help Mr. Huang solve it?
In response to the current problems, Mr. Huang, as a Buick owner, has at least two ways to meet his needs:
Method 1: Through the on-board OnStar service, get in touch with the on-board OnStar backstage staff by telephone, and then realize the start and shutdown of the vehicle through remote control.
Method 2: Through the iBuick APP, the owner can activate the vehicle on the mobile phone interface. And the vehicle will automatically detect the current state, if it is found that the driver or passenger did not get on the car after starting, then after 15 minutes it will automatically turn off the engine to ensure the safety of the vehicle.
Both OnStar and iBuick can realize the function of remotely starting the hot car, and the precious 15 minutes are completely enough for one car to complete the hot car and charge the battery. Not only that, for Buick models, a series of self-test procedures can also be realized, including tire pressure, oil volume, oil life and other important driving parameter information uploaded to the cloud, and then displayed on the mobile APP, so that the owner can do at a glance.
Although the special containment is limited to a few areas such as Shanghai, the impact of the epidemic is spread throughout the country. As a best-selling joint venture car brand throughout China, what kind of exclusive care will Buick launch to serve the majority of car owners?
Buick's "door-to-door pick-up and delivery touch-free" service is a prime example. The new crown virus is transmitted through contact, and if the contact can be reduced, the probability of being infected can be greatly reduced.
When the car needs maintenance, make an appointment directly on the mobile phone, set the pick-up location, the staff will pick up the car at the door, and drive the vehicle to the 4S shop for maintenance, and then send the vehicle to the designated location to return it after completion.
In addition to effectively reducing human-to-human contact, this service also provides in-car sanitize and testing, adding a double insurance for the owner's health.
Of course, there are also OnStar, which provides services 24 hours a day, and the exclusive emergency rescue telephone of 400-820-2020 Buick, which has become the "left and right protector" for Buick car owners to go out during the epidemic period, and achieve all-weather rescue without closing.
In addition to the official guardianship from Buick, the mutual help between Buick riders is also touching. The WeChat group of car owners is an unofficial organization, but in the face of this round of epidemics, every Buick owner in the group has shown his brilliance.
When some elderly or never used iBuick and OnStar remote start service owners encounter difficulties or doubts in the process of use, many "old drivers" patiently explain and guide them step by step to learn this new function.
The outbreak of the epidemic has had a huge impact on everyone in the country, but in the face of disaster, it is precisely the true value of a brand that can be demonstrated. Buick has not forgotten the tens of millions of old users who have been thinking and improving how to serve this group well.
In addition to the above-mentioned OnStar, iBuick and emergency rescue calls, Buick has also improved the safety protection level of 4S stores across the country, realizing daily regular ventilation and disinfection in the store and employees wearing masks and safety gloves throughout the process, achieving the ultimate protection.
At the same time, Buick has prepared a vegetable and fruit gift package for the Shanghai area, inviting all Buick car owners to pass on warmth to those who need help most under the epidemic.
Lively big family, considerate brand care, thoughtful after-sales service... You must also want to be a member of the Buick family!
In order to further reduce the entry threshold, from now on the Buick Tmall official flagship store, you can get the privilege of paying 99 yuan online deposit to enjoy the privilege of 1,000 yuan of inflated car purchase, and at the same time get the original portable protection bag.
Join the Buick family and enjoy the services of Buick Care to make your travel safer and more secure!
summary
The sudden outbreak of the epidemic has disrupted the normal life of 25 million people in Shanghai, and nucleic acid, tuancai and home isolation have become the "daily three-piece set" here. Car owners like Mr. Huang are the truest portrayal of the many isolated car owners in Shanghai.
Fortunately, Mr. Huang chose the Buick brand, did not have to risk starting the vehicle downstairs, did not have to go through the instruction manual because the function would not be, and could also experience the comprehensive service and meticulous care brought by the Buick brand. Suffering and seeing the truth, we will eventually defeat the epidemic, and Buick will also be the best partner around us!