Wen Yuzhen, public relations director of the Lynk & Co brand, has been working in this line for a long time after 18 years of work at GAC

Operator Finance Wan Huan Xi / Wen

The Lynk & Co brand also enjoys a certain degree of popularity in the industry, and its brand image and the handling of public relations are also worth learning from, which is also inseparable from the relevant senior management of the company, and the operator finance tries to reveal the secret of Wen Yuzhen, the public relations director of the Lynk & Co brand, in order to see his past resume.

It is understood that Lynk & Co is a brand jointly established by Geely Holdings, Geely Automobile and Volvo Cars. Based on the CMA Mid-level Vehicle Basic Module Architecture, which was jointly developed by Volvo Cars and Developed by Geely Cars and Volvo Cars, it was launched in Berlin on October 20, 2016.

Relevant information shows that Wen Yuzhen worked in the GAC system for many years, and she has taken over two brands, GAC Honda and GAC Toyota.

It is understood that Wen Yuzhen began to work at Guangqi Honda in 2001, and has worked diligently and earnestly for 12 years. During this period, Wen Yuzhen served in the public relations department of Guangben and also served as the chief of the Guangdong Newspaper Section of the General Manager office of Guangqi Honda.

Later, in 2013, she was transferred to GAC Toyota, when she was the public relations director of gaga toyota's marketing department, but after a few years, Wen Yuzhen chose to leave.

In 2019, some voices in the industry revealed that Wen Yuzhen will go to the Lynk & Co brand to take up his post, but for a period of time, Wen Yuzhen did not appear in the public eye.

It was not until the 17th China Auto Marketing Summit Storm in 2020 that Wen Yuzhen returned to the public eye, when she had become the public relations director of the Lynk & Co brand.

Looking back at Wen Yuzhen's past experience, it can be found that she still has a lot of experience and methods in the field of public relations. For example, during her tenure at GAC Toyota, she led the public relations team to lay a good foundation, which also laid a solid foundation for the increase of GAC Toyota's sales to a certain extent.

Today, Wen Yuzhen still plays her strengths in the new platform, and I believe she will also bring new surprises to the company.

(Editor-in-Charge: Wan Huanxi)