What even Ma Yunleijun did not do was actually done by a Henan "soil boss". Tu hi tu hi third-line small supermarket, why make 7 billion yuan a year? Let Ma Yun, Lei Jun and other big guys only envy and envy hate.
Every day a case of in-depth dry goods, today, Teacher Chen will tell you about the money-making business behind this small supermarket in China's wildest road - Fat Donglai! You can learn it after reading it!
The boss of Fat Donglai, Yu Donglai, only went to school for 7 years, and then made all kinds of small deals. In the early 1990s, he was arrested several times for illegally selling tobacco and alcohol.
Later, Yu Donglai opened a small shop in Xuchang, and in 27 years, he turned this loss-making tobacco hotel into a retail giant with annual sales of 7 billion yuan.
No wonder even Xiaomi Lei Jun wrote on Weibo: "Fat Donglai has always been a god-like existence in China's retail industry. Ma Yun came to study and visit, and repeatedly lamented that Fat Donglai is a banner of Chinese enterprises.
Hey, what kind of immortal mode did this fat man use?
In fact, it is very simple, do a good job, be good to employees. As a second-rate dealer, the profit margin of the retail industry is actually very low.
You have to make low prices, there are always people who are lower than you, rolled into your doubts about life.
Therefore, the price should be fought from the upstream, to find profits from the supply chain, facing the downstream customers, not only to fight the price, the key is to fight for service.
To give a few examples, in order to meet the needs of different customers, Fat Donglai provides 7 kinds of shopping tools.
Among them, the shopping cart for the elderly not only comes with its own stool, so that the elderly can rest at any time, but also equipped with a magnifying glass to facilitate the elderly to view the price of goods. The sense of detail of the service is dead.
The human heart is flesh, and most people are willing to pay for services. Fat Donglai has a good reputation and a good reputation, because he has seen through this wealth code.
Understand the service, good for customers, customer repurchase is extremely high, therefore, Fat Donglai almost the entire Retail business in Xuchang has been pinched.
Seeing this, some people may say "Fat East comes to do so, the boss is earned, and the hard work is the employee."
If you think the same way, it's a small pattern!
Because the employees of Fat Donglai may be all the dry supermarkets in the country, the treatment and benefits are the best.
Do you guess how much the fat Donglai store manager earns every year? 1 million! Look at other people, vice president, director level - 500,000 to 800,000; director, fresh food department, department store, procurement office, etc. - 300,000 to 500,000
Even the cleaners from Fat East can take more than 3,000 a month, and if they do a good job, they may still have shares.
You should know that the base camp of Fat Donglai is in Xuchang, which is just a small fourth-tier city with a population of less than 1 million.
So how does Fat Donglai pay his salary? I have summarized two practical dry goods for you.
First of all, to meet the basic material needs of grass-roots employees, to eliminate their worries, so that they can live a decent life, they will no longer put their minds on finding a job, they will be at ease, this is the peace of mind mechanism.
Then let some of them get rich first, turn the core layer into small bosses, others are reluctant to go, they will no longer put their minds on finding jobs, put on entrepreneurship, they will be at ease, worry, this is the worry mechanism.
Fat Donglai also stipulates that all middle and high-level cadres are only allowed to work 40 hours a week, which is equivalent to 8 hours a day, and the busiest commercial enterprises are evenings and weekends, as well as holidays, which is the opposite. It also stipulates that after 6 o'clock after work, you must leave the enterprise, and if you work overtime, you will be fined 5,000 at a time.
It even stipulates that you must eat with your parents once a week, travel with your family once a month, and take 20 days off each year. Can the boss do this? Simply more than the owner. So that's how salaries are paid. Turning employees into small bosses is the core reason why Fat Donglai can kill them.
However, many of our traditional bosses are still complaining about why employees leave after work, why do they always jump ship? In fact, I really don't blame employees for job hopping, but our mechanism is too bad.
Let me give an example of our micro service, for example, the average daily turnover of a restaurant is 10,000 yuan, then we can take out 10,000 yuan as the bottom line goal of the team, the part of the income of the day exceeding 10,000 yuan, we take out 40% to the team to do excess dividends, and then according to the corresponding profit distribution coefficient, distributed to the door, chef, waiter and other people.
For the waiter, to earn three or five hundred dollars more, he is not happy. Here we should pay special attention to the daily accounting, weekly distribution, this is called timely incentives, do not let employees wait, waiting will produce suspicion.
If you divide the money like this, the employees will earn happy, the boss will also make money, the key is that the satisfaction of the guest team in this store has increased, is this not a win-win situation? In fact, not only restaurants, but also beauty shops, clothing stores, pharmacies, fruit shops, etc., are all of this logic. For more commercial dry goods content, you can pay attention to Chen Ping Entrepreneurship said that we have a deep dry goods case every day.
