With the rise of domestic car brands, the price of cars is not very expensive, but since the advent of new energy vehicles, the entire automotive industry has undergone earth-shaking changes, emerging car brands have come into being, and car brands that cannot cater to the market are being eliminated. Whether from the perspective of national policies or from the perspective of the development trend of world automobile technology, fuel vehicles have begun to gradually decline, and new energy vehicles have greater development potential. As a result, many car brands began to have various problems, and the market in the entire automotive industry began to decline.
But there are many domestic car brands. They don't have their own core technology. In addition, if the company itself has many defects, the company will face a serious crisis and the possibility of bankruptcy. Brilliance, cheetahs, etc. are all like this, and now the seahorse car, which is often mistaken for a Japanese car, is also on the verge of crisis. You know, Haima Automobile was founded in 1988, is the leader of domestic cars, but also often regarded as a Japanese car, in the impression of many people, Japanese cars are high-quality, much loved. As senior seniors, they have also achieved countless feats, such as the HX6380 two vans launched in 1996, and the subsequent 17 series such as Prima and Fumeilai. Although many difficulties were encountered in the development process, they were eventually overcome, but now Haima Automobile is poorly managed, with a loss of 5.2 billion yuan and annual sales of only a pitiful 600 vehicles.
In fact, when the three-guarantee regulation was introduced in 2013, the major domestic automobile markets have undergone great changes, and the competition in the domestic automotive industry has become very fierce at that time. Since then, the speed of technological updates of Haima Motors has not been able to keep up with the big troops, which is also the most fatal drawback, so the company's sales have also dropped sharply, and Since then Haima has also made a lot of efforts to recover losses. According to the new regulations at the time, the seahorse quickly adjusted its position, but this method of self-help still played a role.
By 2016, Haima had generated sales of 216,000. This result is not bad, but unfortunately such a good result is only a flash in the pan. Just one year later, Haima car sales began to decline again, and in 2017 and 2018, Haima lost 994 million yuan and 1.637 billion yuan, and whether the future development can survive has certainly become a problem. So then they started selling their homes to survive. In 2019, they signed an equity transfer agreement with Ruizhishang Industry, thereby increasing their own liquid cash. By May 16, Haima had sold another 269 homes and 15 shops to ease the financial crisis.
By 2020, Haima Automobile had sold 318 of its 401 properties, sold so many houses and only recovered 3.64 million yuan. The money is worthless compared to their losses, and selling a house cannot save a seahorse on the brink of life and death. However, some insiders said that the real reason for the decline of Haima is that after breaking up with Mazda, Haima was far from catching up with other brands in technology research and development, and after the product update speed slowed down significantly, Haima was forced to jump to other industries. Now is the era of new energy vehicles, and Haima has set its sights on hydrogen vehicles at this time. However, because the mainland's hydrogen energy vehicle technology is still very immature, it is not an easy task to develop in this regard, not to mention that they themselves are facing huge economic pressure and it is difficult to do a good job.
In short, Haima has been battling difficulties, but it is difficult to survive in today's changing automotive market. But if the change succeeds, the hippocampus may still be alive. If nothing changes, it may face a crisis of bankruptcy in the near future.