In the face of the new energy market, the traditional giants are a bit tied.
In the past year, the traditional brands with the fiercest sales have disappeared in the new energy market, on the contrary, other brands that have not appeared in the traditional field have dominated this market segment, and several head brands Tesla and BYD have become the leaders in the market.
Even the ideal, Xiaopeng and Weilai Automobile, which were born less than a few years ago, have also achieved excellent results, and it is surprising that the pricing of these models is not low.
People are very confused, why in the traditional sense of the brand is very strong Toyota, Volkswagen, Honda and other brands, in this new energy market is struggling, is it difficult for these brands to produce even an electric vehicle?
Batteries, motors plus four car rutting ways of building cars, even Nezha, zero run such enterprises can sell electric vehicles to more than 10,000 units, a century-old car manufacturing enterprises have hundreds of billions of foreign giants, why is it so unsatisfied?
On the one hand, the strict way of building cars does not allow such fast-food car manufacturing, on the other hand, the reason is that traditional enterprises take care of the global market, and the new domestic forces, to put it bluntly, are building cars in the trend.
It is very difficult to establish a brand, and brands such as Volkswagen and Toyota have been baptized for half a century or even a century, and they are destined to attach more importance to brand culture than wealth, while China is only a regional market, it does not represent the whole world.
Vigorously promote new energy, China's achievements are indeed outstanding, but other markets outside the same gap is also very large, whether other markets also like the battery + motor such a simple and rough combination, really not necessarily, after all, overseas markets do not have new energy number plate + purchase tax exemption such subsidies.
So fundamentally, the unwillingness to put all their energy on this market is the root of the traditional enterprises' difficulties, strictly speaking, it is not a difficulty, but they choose to focus part of their energy on other areas.
For example, Toyota actually focuses on the hybrid market and the hydrogen energy market, and the Toyota THS architecture we see does have excellent performance, which is well received in overseas markets, but because it cannot achieve 50km pure electric endurance, it seems to be tied up in China, but it may not be possible in overseas markets.
The vane of the domestic market is pure electric vehicles have a future, in fact, many people buy a car is to run to the number plate, free of purchase tax and send license plate, Shanghai a large number of Hongguang MINI is not to show that they like this car, but to buy a car to send the number plate this kind of pie in the sky, meet can not miss.
A large number of publicity and heavy investment in the construction plan of charging piles, a large number of pure electric vehicles poured into the market, and enterprises will also focus on the new energy market, pure electric vehicles in the field of naturally appeared a large number of Chinese brands shadow.
Tesla, Great Wall, GAC, SAIC, Ideal, Xiaopeng, etc., and the traditional field is indeed slow to turn around, because it is necessary to take care of the global market, it is impossible to develop a model for the Chinese market alone, so Hyundai, Kia, Citroen, GM and other brands have a lot less shadow in China's new energy market.
It is not that they do not have the ability to build such a new energy vehicle, but for them, they really cannot understand where the battery + motor + several wheels is new.