Compared with the high conversion of traffic dividends in the digital marketing 1.0 era and the clear differentiation of refined operations in the 2.0 era, it has entered the 3.0 era and is nuclear

Compared with the high conversion of traffic dividends in the digital marketing 1.0 era and the clear differentiation of refined operations in the 2.0 era, the core of the 3.0 era is the operation of the user's mind, which is characterized by: users need emotional links, and loyalty will be generated after establishing intimate relationships. At this time, how can brand enterprises and users have a natural connection? Brand equity plays an important role.

The core elements of brand equity: one is content assets, and the other is relationship assets. At the moment of digital marketing 3.0, the traditional manufacturing of the home furnishing industry, in the reality of low-frequency consumption, how to build brand equity, do things contribute to the growth of brand equity? It's worth combing through. Home furnishing companies have built brand equity - Manyo Zhiqing - Manye Qianjia