One-gram business review丨 The differentiated pattern of the Winter Olympics ice and snow content community has emerged, and strong practicality is still the key to winning the Z generation

Gu Ailing's victory has aroused the attention of the whole people Ice and snow have become the "top ten life trends" of Xiaohongshu for two consecutive years

On February 8, freestyle skier Gu Ailing won the first gold medal at the 2022 Beijing Winter Olympics, which aroused great concern. Shortly after the game, Gu Ailing posted notes in the Little Red Book where he served as a spokesperson, sharing his excitement after winning the championship with netizens and receiving a large number of netizens' likes and blessings. In the "Top Ten Life Trends of 2022" released in early 2022, "Ice and Snow Is just tide" was selected, "not only the north, not only winter, not only young people", showing that the ice and snow sports fever has exceeded the restrictions of space, season and age, and gradually become a popular movement.

Ponton: Little Red Book has always been considered a lifestyle platform and an entrance to consumption decisions, and it can have an impact on people's lifestyles. It can be seen that in this Winter Olympics, Xiaohongshu has played a differentiated competition in ice and snow content, and has placed more emphasis on value content with strong practicality. Different from the simple entertainment display content of some platforms, the ice and snow content on the Little Red Book will show users more clearly how to learn skiing skills, how to choose ski equipment, how to do ski resort strategies, how to take good ski photos, how to look better at skiing, etc., which is favored by the Z generation crowd.

Microsoft's new app store policy shows an open posture: it guarantees that the Activision Blizzard deal is approved

Microsoft on Wednesday announced a number of operational commitments to digital stores to show a friendlier approach to outside developers, ensuring that its $68.7 billion acquisition of Activision Blizzard is approved. Brad Smith, microsoft's president and vice chairman, said Microsoft would not use non-public information from the app store to compete with other developers' products. The company's principles also reveal that it will allow all standards-abiding developers to use its app store, adopt consistent app store marketing rules, and will not favor apps from Microsoft and its partners.

Cheese: The biggest use of the Microsoft App Store for many people is to download XGP games, and its own convenience and Google Play, App Store and even Steam have a big gap, of course, this is also the Windows operating system itself version of the frequent updates, one of the drawbacks brought about by the open nature of the system. However, promising that the rules of the app store are open and transparent is a more attractive selling point, and the Epic store uses this tactic to snatch a piece of meat from Steam's mouth. But Microsoft's question is, is it really necessary for users to use something like the "app store" when installing other apps besides games?

Sensor Tower: In January, 34 Chinese manufacturers were shortlisted for the top 100 by revenue of global mobile game publishers

According to the Sensor Tower store intelligence platform, In January 2022, Chinese mobile game publishers ranked in the global App Store and Google Play revenue ... With the launch of massive content such as new racing years, new heroes, and new skins, the revenue of "Glory of kings" increased by 92% month-on-month in January, returning to the top of China's iOS mobile game best-seller list, and Tencent's game revenue increased by 22% month-on-month... In this issue, Mihayou's "Original God", "Crash 3" and "Undecided Event Book" all saw different increases in revenue, resulting in a 52% increase in publisher revenue.

Cheese: After the Launch of the League of Legends mobile game National Costume, not only did it not let "Glory of the King" go downhill, but it stimulated a sharp rise in its income, and it has to be said that Tencent has won this wave. Companies like Mihayou, which rely on "Original God" to kill all sides in overseas markets, have also made a lot of money, and China's mobile game companies are moving towards the dominant level in global competitiveness.

Musk called it a stupid decision to discontinue the old Model X

Tesla CEO Elon Musk said Wednesday that it was a "stupid" decision for the company to suspend production of older models more than a year ago when it launched the new Model X. Musk posted on the social platform, "We made a serious mistake in the ramp-up of the new Model X capacity, and it has not fully recovered so far." In December 2020, it was stupid to stop producing the old Model X when the demand was still high! ”

Jason: As Tesla's most high-end SUV model, it has attracted many consumers despite its high price. Due to production difficulties, the production of the new Model X has dropped sharply, which has also caused a lot of losses to Tesla. On the other hand, this may be a good thing for domestic Weilai, Ideal, Xiaopeng, etc. Model X will have several more powerful opponents in the Chinese market, and the new Model X, which is frequently caught in the "work crisis", can maintain the previous "hegemonic" position, it remains to be seen.

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