According to data from CBNData in the 2020 Generation Z Consumption Attitude Insight Report, there are about 260 million Generation Z people in China, who support the 4 trillion yuan consumer market, and the expenditure accounts for about 13% of the country's total household expenditure, far exceeding other age groups. Compared with other age groups, Gen Z treats everything by believing in "appearance is justice", pursuing fun, good looks, cool, and a distinct personality. Therefore, when they consume only for interest, they have put forward new requirements for "innovation" in many industries, and the automotive industry is no exception. For them, on top of the conventional evaluation criteria such as performance and configuration when choosing a car, they also hope to integrate some personalized, youthful, and intelligent elements to highlight their personal interest orientation.
Dark Night Yixuan MAX is to meet the aesthetic and car needs of the Z generation, for the fans to create a new generation of models that can play with good looks, intelligent online, and first-class handling, and is a "big toy" that is completely created according to the requirements of Z generation fans.
The appearance value can be beaten, echoing the aesthetic of Generation Z
Generation Z, both men and women, require the supremacy of appearance, and the first meaning of choosing a product must be good-looking and eye-catching.
In terms of appearance, Dark Night Yixuan MAX uses a more cool "Black Knight" livery, the first time you see it, you will immediately associate it with performance, and you can't wait to get on the car to try it.
Secondly, the golden edge of the front face of the Dark Night Max makes it more convex and three-dimensional, quite a bit of the immediacy of the racing aerodynamic "wind knife", coupled with the newly added golden "front shovel" surrounded, pulling down the visual center of gravity of the body, black and gold matching is as full of power and sport as the dawn of the night at dawn.
In addition, the wide-body kit added to the front and rear fenders on the side of the car, with the side encirclement, makes the whole car look more wide and flat, plus the large size of the tail and diffuser, showing the combat style, the overall temperament is unique, echoing the unique personality characteristics of The Z generation and not accepting defeat.
Walking into the car, in addition to the full sense of technology, Dark Night Yixuan MAX in the interior, the use of exquisite gold trim horizontal extension, not only exquisite, but also highlights the sense of spaciousness, suede wrapping brings a delicate and comfortable touch, which not only increases the visual impact, but also creates a better driving atmosphere for the driver, the interior is equipped with the original gold seat belt and the dark night exclusive embroidery logo, but also matches the Z generation of its wild, flamboyant characteristics. As far as the unit of appearance is concerned, whether it is the appearance or the interior, the Dark Night Yixuan MAX is completely in line with the current trend of rejuvenation.
Performance upgrades
Track gene is powerful is a tool and a "toy"
After talking about the appearance, let's talk about the dynamic performance that makes young people excited. Gen Z loves adventure and pursues limits, and The Dongfeng Mach power of the Dark Night MAX is just right to give it a place.
Dark Night Yixuan MAX adopted the Dongfeng Mach Power and Dongfeng Mach Hybrid (MHD) that successfully defended the 2021 CTCC Championship and was known as the "Heart of China" Top Ten Engines. The power system can be said to be the trump card of the entire Dongfeng company's own brand power. Its hybrid version of Zero Hundred Acceleration takes only 6.81 seconds, which is the exciting and adventurous "taste" that the young user group of Gen Z needs.
In addition to the legendary power performance, the Night Max is based on the DSMA advanced modular architecture on the chassis armament, and the chassis is adjusted by the CTCC champion team to make it easy to cope with various terrains. Combined with the four-wheel independent suspension, it brings powerful handling, but also greatly improves the performance of the vehicle, even on rough roads, it is like walking on the ground, and the balance of handling is first-class.
If you want to compete with your three or five friends in the wild on the weekend, Dark Night MAX can definitely help you achieve the perfect balance of sportiness and ride comfort, so that you can sit comfortably and drive more comfortably.
Smart "not will", think what you think
Under the wave of intelligence, not only the Z generation, even if it is the requirements of ordinary people for cars, are no longer limited to simple travel tools, but use the car as a "second relaxation space", hoping that they are a partner with interest, warmth and understanding. Therefore, intelligent technology configuration is also their strong demand, and the shaping of the atmosphere in the car by Dark Night Yixuan MAX has not disappointed, satisfying the infinite imagination of the Z generation.
The 4D intelligent soft air system adopted by the air conditioning system of Dark Night Yixuan MAX has a flexible blowing mode of "blowing to people and avoiding people blowing", which is more convenient and humanized than the traditional air conditioning system.
It is equipped with a large 3D curved suspension screen and a built-in WindLink 6.0 vehicle-machine system, which supports intelligent navigation, voice interaction, and rich infotainment services to ensure intelligence during driving. For example, through the voice assistant to achieve functional instructions, query the weather, hotels, oil prices, etc. to provide more convenience for travel.
With high appearance, strong performance, intelligent technology configuration and other aspects of the performance of the level, Dark Night Yixuan MAX not only satisfies the unlimited imagination of the Z generation, but also forms a soul resonance with the Z generation youth, and has become the best choice for them to go out.