The differentiation of hot spring enterprises cannot be touched at once, and the design needs to clarify the attributes of hot spring tourism

First, clarify the attributes of hot spring tourism

(1) Hot spring tourism is an experience economy (experience tourism) fashion industry:

(2) Hot spring tourism is a fashion industry for leisure economy:

(3) Hot spring tourism is a fashion tourism for health care:

(4) Hot spring tourism is a fashion tourism for leisure vacations:

Second, the differentiation of hot spring enterprises:

The difference in hot spring resources has a direct impact on enterprises, water temperature determines cost, water quantity determines scale, and water quality determines quality. Through planning and integration, the resource and cost advantages of enterprises are condensed into corporate culture, enterprise system integration capabilities, and enterprise service capabilities; Cost advantages and differentiation advantages have contributed to the realization of excellent value experience for customers; The customer value experience in turn enhances the customer's sense of identification with the corporate culture and service capabilities, thus creating potential repeat customers and good reputation, ensuring the customer loyalty of hot spring tourism, and consolidating the customer's recognition of the hot spring tourism brand, providing a guarantee for the further creation of value for the enterprise.

Ronghui Wenlu believes that whoever has the advantage of differentiation has the initiative to compete for consumers. Hot spring tourism products are service products, it can not be like other tangible products, relying on core technology, unique technology and shape to obtain product differences, but can only rely on the characteristics of the enterprise stable, efficient personalized service and service environmental elements to reflect, which makes the differentiated advantages of hot spring tourism give full play, but also valuable.