Shanghai gold jewelry Spring Festival sales reached 1.098 billion yuan Old Fengxiang and other long-established brands are sought after According to Xinmin Evening News, gold sales during the Spring Festival maintained a bright growth trend, and gold prices continued to remain high

Shanghai gold jewelry Spring Festival sales reached 1.098 billion yuan Lao Fengxiang and other long-established brands are sought after

According to Xinmin Evening News, gold sales during the Spring Festival maintained a bright growth trend, and gold prices continued to remain high, which promoted the investment enthusiasm of the citizens and further stimulated the consumption demand of the citizens, and the investment demand and consumer demand promoted the substantial increase in gold consumption. According to the statistics of Shanghai Gold Jewelry Industry Association, the sales of Shanghai gold and jewelry market during the Spring Festival of the Year of the Tiger reached 1.098 billion yuan, an increase of about 12% over the same period in 2021, of which the sales of "Lao Fengxiang", "Old Temple", "Chow Tai Fook" and "China Gold" in Shanghai exceeded 200 million yuan. Brands such as "Zhou Shengsheng", "Yayi", "Donghuamei Diamond", "Jiuzhou Gold", "Jinya Gold Store" and "Mingpai Jewelry" also increased slightly year-on-year.

Shanghai brands have pulled up the "sense of atmosphere" of the New Year, launched different intensity of preferential activities, ancient gold, 5G gold, Tiger Year Gold bar and other series of products increased significantly, mosaic products continued to be stable. Among them, with the upgrading of the gold process and the improvement of fashion, consumers are more fond of the theme series products launched by the long-established brands, and the theme products such as the Old Fengxiang Treasure Gold, the Fengxiang Happy Event, and the Tiger Year Zodiac Series are favored by customers.

With the approaching of Valentine's Day and Lantern Festival, all the silver house gold stores in Shanghai have grasped the preparation of goods to welcome. Lao Fengxiang's major silver buildings have specially arranged Valentine's Day counters, couples of rings, dragon and phoenix pendants, including the Year of the Tiger New Year men and women gold pairs, etc., located in Haining Road, the "8 Lane of the Present Tide" treasure gold concept store is a collection of fashion trends, attracting young fashion consumer groups.