Nowadays, more and more families have a higher and higher demand for MPV models, many riders will basically lock in the Toyota Alpha body when choosing the MPV of the first-line luxury brand, even if the high price increase, do not care, in terms of sales are beyond the Mercedes-Benz V-class, and mercedes-Benz V-class is cheaper than Elfa, almost less than half the price after the Landing of Toyota Alpha, what is the reason for the poor sales of Mercedes-Benz V-class?
Although Beijing Benz took over the sales business and marketing of V-class commercial vehicles from Fujian Mercedes-Benz, there was a slight increase in sales, but Alpha was still at a disadvantage compared with each other, and it was even worse for The Buick GL8, but it is not as good as what kind of position Mercedes-Benz V-Class is in the hearts of car owners, whether it is a marketing problem, it is not easy to judge.
Alpha from the current positioning in the country, in fact, has become the exclusive "nanny car" of many rich people, and many stars are a hand, has become a symbol of status, for the rich, even if the price is willing to buy. Mercedes-Benz V-Class is also a luxury brand, but it has not inherited such treatment, although it is one notch higher than the Buick GL8, but its car price is only part of the Lexus LM markup. The Mercedes-Benz V-class guidance price is 47.88 - 646,800 yuan, and there is a small amount of preferential treatment, and there is no need to increase the price.
After Beijing Benz received 35% of the shares of Fujian Benz in 2016, from the sales data of 2017 to the sales data of 2021, it can be seen that the sales volume in 2021 is at the highest, and it is expected to increase in the future. Even if the sales volume in 2021 reached 20186 units, it did not enter the top ten list of MPV sales, and it is difficult to guess what the reason is.
Overall, mercedes-benz V-class is still in a very awkward position, below is the Buick GL8, above is the Toyota Alpha, and then came a Toyota Xena, in the face of the current sales competition of MPV, is it a marketing reason or a vehicle cost-effective reason?