Chip shortage is attached to the domestic multi-point epidemic distribution, many industries are in a state of mourning, the majority of netizens are also silent in their hearts, do not seek this year's wealth and wealth, but please don't be hungry on the thank goodness.
Take the automobile market, the ideal car that is very popular, sold well last year, right? 90,491 vehicles were delivered in the whole year, an increase of 177.4% year-on-year. But even with such a good performance, it actually lost 321.5 million yuan in the whole year.
Another new power giant, Weilai, delivered 91,429 new cars throughout the year, pressing the ideal. But its full-year net loss remained frightening, at $4,016.9 million.
It can be seen from this that this year's bosses like Ideal and Weilai, who are playing with their lives, cannot stop the reality of huge losses. Not to mention some flat car companies, the fate will only be more miserable.
For example, Zotye, Baoneng, Brilliance, Borgward, etc., not to mention that employees make money, the company can't even afford to send the company, and the most basic social security has also been stopped.
Seeing this, some netizens may ask, are car companies losing money last year? Didn't perform well?
The answer is definitely yes. For example, baiqi shares we want to talk about today, its revenue last year was 175.916 billion yuan, although it fell by 0.6% year-on-year, but the net profit was still a good 3.858 billion yuan, an increase of 90.2% year-on-year.
Of course, the reason why BAIC co., Ltd. can make considerable profits in the chaotic world is that Beijing Benz, the largest source of income and the contribution of "profit cows", is still Beijing Benz.
The data shows that in 2021, the revenue related to Beijing Benz was 167.97 billion yuan, although it fell by one percentage point year-on-year, but the income related to Beijing Benz accounted for 95.5% of the total revenue of BAIC!
If you compare Beijing Benz, Beijing Brand, Beijing Hyundai and Fujian Benz, these four vehicle business segments of BAIC Co., Ltd. are compared to four laborers in a family. If this family earns 1 million a year, it is definitely a well-off family in the eyes of outsiders, but 955,000 of the 1 million is created by a labor force, and the remaining brothers only earn 45,000, which shows that they are absolutely flat.
As the title of the article says, last year lying won 38 billion, guarding the cash cow of Mercedes-Benz, BAIC is still eating and drinking spicy. It is no wonder that netizens will explode after seeing this data, and it turns out that they can really lie down and count banknotes.
Indeed, it is estimated that the ideal and Wei will also be jealous when they come to see it: dare to love us who are tired and tired, every day is 996 day and night, it is better than people lying down to count the bills.
Behind the joke, in fact, there is a cruel reality. That is, many domestic independent car companies rely too much on joint venture brands, deviating from the original intention of "exchanging market for technology", I have to say that this status quo is like a boiled frog in warm water, and the days will consume the combat effectiveness and morale of our own brands, and all this is also in urgent need of change.
Because even Beijing Benz, which is in the middle of the day, dragged down by chip shortages and aging models, continues to perform poorly, and continues to lose the market in January and February 2022, which is interpreted by the media as losing growth momentum.
At the same time, in the new track of electrification, the addition of the EQ series has not yet provided growth momentum, but BMW Brilliance and FAW Audi are adding some strong models, coupled with the current competitive landscape of the new energy vehicle market, which is full of challenges for the future growth of Beijing Benz.