The source of this article: Times Finance Author: Gu Xiaoge
Under the multiple challenges faced by the global automotive industry such as chip shortage and rising raw materials, BAIC has handed over a stable and good 2021 report card.
According to Beijing Automobile (01958. HK) recently released an annual report showing that in 2021, BAIC Motor Co., Ltd. (hereinafter referred to as "BAIC") achieved revenue of 175.9 billion yuan (the same unit below); net profit attributable to the company's equity holders was 3.858 billion yuan, up 90.2% year-on-year; basic earnings per share were 0.48 yuan.
Behind the growth of net profit, the performance of baic motor co., LTD.'s four vehicle business segments is remarkable, among them, Beijing Benz continues to rank in the forefront of the joint venture luxury brand, while the Beijing brand continues to promote the reform and innovation of the R & D system and accelerate the electrification transformation, the fundamentals continue to improve, and the revenue related to it will rise by 9.2% in 2021.
In 2022, the strengthening signal of BAIC shares will continue to be released. It is reported that it will focus on achieving "double improvement" of market scale and development quality, accelerate strategic transformation and product iteration, promote reform into depth, and continuously improve its operating capabilities.
The four major plates are working together and continuing to improve autonomously
In 2021, in the face of multiple challenges, Beijing Benz took active measures to properly respond, and the terminal performance was firm, among which the three main models of Beijing Benz E-Class Sedan, C-Class Sedan and GLCSUV achieved average monthly sales of more than 10,000 yuan. At the same time, Beijing Benz also put into production a new generation of Mercedes-Benz E350eL plug-in hybrid sedan, the new Mercedes-Benz long-wheelbase C-Class sedan, EQA pure electric SUV, EQB pure electric SUV, Mercedes-Benz M254 engine and other new products as scheduled, providing consumers with a variety of choices.
Beijing Hyundai has launched a new generation of new products such as Mingtu, the fifth generation of Tucson L, Kustu and so on, through the new platform to achieve a comprehensive product renewal; at the same time, its sales structure is also constantly improving, the proportion of higher-priced models is rapidly increasing. Thanks to the improvement of the competitiveness of V-class cars and Vito's mid-term redesigned models, Fujian Benz's sales exceeded 30,000 units for the first time, a record high.
The autonomous sector is a bright spot that cannot be ignored in baic's 2021 financial report card. The annual report shows that the revenue related to the Beijing brand increased by 9.2% year-on-year, releasing a positive signal in the transforming automobile market.
Summary The performance of various sectors of BAIC in 2021: Beijing brands actively face challenges and fully promote the implementation of business control measures; Beijing Benz promotes product structure optimization, and sales volume is still in the forefront of joint venture luxury brands; Beijing Hyundai actively responds to the timely launch of a variety of new products to help the benign development of operations from the aspects of marketing and network layout optimization; Fujian Benz achieves rapid growth and achieves better than the market operating results.
Hard-core products are frequently produced, and Beijing brands accelerate the road to high-end
It is worth mentioning that according to the financial report, the revenue of Beijing brands has risen by nearly 10%, mainly related to the increase in the proportion of sales of models with relatively high prices.
On the one hand, in 2021, the product matrix of the Beijing brand will focus on the X7 as the core model market. As a "100,000-class plus-size SUV", the Beijing X7 is highly recognized by terminals, and high-end models are sought after. According to previous data, the order of the car in the early stage of listing is relatively hot, and more than 50% of the subscribers choose the top with the version of the model, and more than 20% of the users choose the second top with the tide version of the model.
On the other hand, since last year, Beijing brand products have been continuously renewed, and a number of new cars with hard-core product strength have been listed and released, which has aroused widespread concern among consumers, and the terminal heat has soared. Among them, in addition to the new upgrade models of U5PLUS and EU5PLUS, it also includes the world's first fuel SUV equipped with Huawei's smart cockpit brought by BAIC Motor and Huawei- "Beijing Motor Cube".
As the first full-scene definition SUV of BAIC Motor, and also the first product created by the user name of BAIC Motor, the "Beijing Motor Cube" is full of highlights, in addition to the huawei intelligent cockpit, the car function and Huawei mobile phones, watches, glasses and other intelligent terminals for seamless circulation, its use of VGT technology magic core power 1.5T engine, but also so that consumers no longer have to be high prices to block the pursuit of performance steps.
It is reported that on the "Beijing Motor Cube" machine, you can enjoy almost all the applications on the mobile phone, such as brushing fast hands, listening to Himalayas, Chagaode maps, watching iQiyi videos, etc., and a variety of applications enrich the travel experience of passengers. At the same time, the car's machine is more "smart" than the mobile phone, not only can carry out voiceprint recognition, facial recognition, gesture recognition, but also can carry out difficult lip recognition, through the mouth shape to identify instructions.
The sci-fi experience brought by the "Beijing Motor Cube" is by no means limited to Huawei's smart cockpit. With the AR-HUD with a 60-inch large picture, the car uses the front windshield as a display, perfectly integrating digital information such as navigation, ADAS, and instrumentation with real traffic conditions. At the same time, the new car is also equipped with a series of industry-leading technology configurations such as L2.5 driver assistance system, FACEID sensorless recognition, remote control, B-Care children's cockpit, etc., in various scenarios, users can get the best travel experience.
In terms of power, the magic core powered 1.5T engine equipped with the car is the industry's first mass-produced engine equipped with VGT supercharger technology, with the "VGT + Miller" technology solution, bringing about revolutionary changes in power and economy. The maximum torque of this engine is 305N·m, the maximum power is 138kW, the power response speed is increased by 43%, and the overall fuel consumption is reduced by more than 4.5%, which greatly meets the user's requirements for both power and economy under the soaring oil prices today.
In the industry's view, "Beijing Motor Cube" is BAIC Motor's power to promote scientific and technological equality, it uses the product performance of the leapfrog level with the leading forward-looking technology, brings users more than 300,000 levels of enjoyment at a price of more than 100,000, sets up an intelligent benchmark and quality benchmark in the A-class independent SUV segment, and redefines the new products in the intelligent era. At the same time, under the frequent emergence of hard-core products, Beijing brands have also used practical actions to continuously help their own brands on the road upwards.
The investment in research and development reached 2.651 billion yuan, and the transformation results continued to land
In fact, behind the hot sales and high attention of Beijing auto products, it is hard-core technology that is escorting and BAIC's research and development investment that spares no effort. According to the financial report, the total R&D expenditure incurred by BAIC Co., Ltd. last year rose by 1.9% year-on-year to 2.651 billion yuan, and the R&D expenditure was mainly used for its product research and development activities.
In April 2021, the Beijing brand has released the Beijing Automotive Power Route covering the three directions of fuel, hybrid and pure electric drive, as well as the technical route of the @me intelligent platform and the 3.0 era product plan of "defining the demand by the scene", and takes the "scenario-based cockpit + vehicle networking + automatic driving" as the core direction of change to provide users with a full-scenario travel experience.
Under the guidance of dead-end research and development and the above-mentioned routes, the achievements of Beijing brand transformation have been continuously landed. Taking power as an example, the "Magic Core" 1.5T engine installed on the "Beijing Motor Cube" has previously won the 16th "China Heart" Top Ten Engine Award with "hard power" such as VGT technology.
In the future, BAIC Motor will accelerate the embrace of the new era of the Internet of Everything, starting from the forward-looking, all-scenario, and youthful dimensions, creating unlimited possibilities with science and technology, and playing with all scenarios in multiple aspects, bringing users advanced experience and emotion. At the same time, in terms of open cooperation, BAIC Motor will vigorously promote the implementation of Huawei's intelligent ecosystem, OTA online upgrade, and supply chain system.
It is reported that in terms of forward-looking, it will embed tomorrow's technology into the current travel life, take the lead in applying the leading industry technology configuration for 3-5 years, so that the vehicle products have forward-looking core technical advantages, so that the majority of users can enjoy the advanced smart travel experience in advance; in the full-scenario dimension, BAIC Motor will cover the user's full-scenario travel needs, becoming the information interaction center, mobile data management center, and the wisdom center linking new scenarios of future life.
Looking forward to 2022, BAIC Motor will be committed to creating an open ecosystem, fully mobilizing its strong technical capabilities, manufacturing capabilities and service capabilities, constantly digging deep into scenarios, and providing users with a travel experience that exceeds expectations.