The New Year's holidays are over and you're going into the passion again... A hairy ah, February has always been a time when there is no new car to pay attention to, so how to touch the fish water draft at this time? (⊙o⊙)... Let's take stock of the sales flags set by those car companies in 2022!
FAW Group's three independent brands: Jiefang, Hongqi and Benten. Four joint venture brands: Jetta, FAW-Volkswagen, FAW Audi, FAW Toyota. Faw Group will sell 3.5 million vehicles in 2021 and has set a sales target of 4.1 million units in 2022, a year-on-year increase of 17.1%.
Among them, the Hongqi H6 is worth paying attention to, the size is similar to the Asian Dragon, the design tends to be "small H9", the positioning is more mainstream, and it is expected to be equipped with an 8AT gearbox that is not available on the H9. And the pricing will be similar to the current mainstream joint venture mid-size sedan, as the most competitive market, can fully expect the H6 to surprise the market strength.
In terms of segmentation, FAW-Volkswagen + Audi target a total of 2 million vehicles in 2022; FAW Toyota aims to sell 1 million vehicles in 2022, and these joint venture brands believe that in addition to their strong market appeal and the blessing of new products, it is not difficult to complete the target. Whether it is the new 1.5T Sagittarius or the new large five-seat SUV, it is a hot area that hits the domestic automobile consumption. Faw Toyota's Crown Wilde will show what kind of sincerity to face the market after the marketing of the next door Sai Na is cold; and how the first Toyota pure electric vehicle will perform in China, these are worth looking forward to.
It can be seen that the joint venture is still very confident. FAW Audi in 2022 really heavy brand new cars are not many, the medium-term redesign of the A8/A6 is worth paying attention to, and the new generation of A4 is expected to be officially unveiled within the year, to be listed next year, new energy FAW Audi in 2022 is mainly to upgrade existing products e-tron.
A car is 250,000 a year
The remaining 1.1 million vehicles are spread on their own brands, and hongqi will hit 400,000 vehicles in 2021 without success, and continue to sprint towards this goal in 2022. As a brand with sales of 30,000 vehicles in 2018, this speed of development is really good.
As a brand mainly engaged in the commercial vehicle system, Jiefang will have a total sales volume of 346,000 units in 2021, ranking first in domestic commercial truck sales. In fact, according to the natural growth rate, the normal development of Hongqi and Liberation will achieve 800,000 sales in 2022, which is a matter of high probability, but the remaining 300,000 is worth talking about.
At present, the most exposed on the Pentium Road is it
FAW Besturn's annual sales in 2021 did not exceed 60,000 vehicles, really on the level of the joint venture brother next door for one month, Besturn is the positioning and price closest to most consumers in the FAW series, but its products always make the market look less clear, especially when independent boutiques continue to appear, FAW Besturn can not always be a bystander, right?
Geely Automobile sold 1.328 million units in 2021, with a target achievement rate of 87%, but 1.21 million of its own brand sales made it the first place in the sales of its own brand passenger cars in 2021, and this is the fifth time that Geely Automobile has won the honor. According to the data released by Geely Automobile, the sales target for 2022 is 1.65 million units, and the year-on-year growth rate must reach 24% to be completed.
This goal is very difficult, after all, geely cars have not increased sales by more than 10% in the past few years. However, it still has the confidence to say this, in 2021, most of Geely Automobile's models have been upgraded, and it is expected that new products will be quickly increased after the supply chain is normal in 2022.
Geely's current transformation of new energy products is very fast, and 2022 will be a year for Geely Automobile to give it a go, which is worth looking forward to.
Chery Automobile's sales in 2021 reached 962,000 units, an increase of 31.7% year-on-year, only one step away from the annual sales of more than one million. At the same time, the accumulated nearly 2 million overseas users are also the only ones in their own brands. Although Chery is not the first echelon in the current autonomous volume, in fact, it can still "make a fortune in a muffled voice". In 2022, they are targeting 1.5 million vehicles.
In 2022, Chery Automobile will focus on the growth point of new energy models, and in 2021, Chery New Energy will have a cumulative sales volume of 109,000 vehicles, an increase of 144.6% year-on-year, and in 2022, QQ Ice Cream and Chery Little Ant will bear the sales target of 300,000 vehicles. However, the competition in the field of new energy vehicles will only become more intense in 2022, and it is still impossible to draw conclusions.
At the same time, this year is the 25th anniversary of Chery's establishment, I believe that with millions of sales to lay the foundation is not a big problem, as to whether it can sprint 1.5 million, it depends on whether it can give the market a truly amazing product this year.
In the equity incentive plan announced in May last year, Great Wall Motor raised its sales target for 2021 from 1.21 million to 1.49 million, eventually reaching 1.28 million units, while the sales target for 2022 was also raised from 1.35 million units to 1.9 million units, an increase of 48.43% year-on-year, which is extremely challenging. How to look at it: without mentioning it, it is really completed, and the bigger the goal, the better?
At present, the development momentum of The five major brands under Great Wall Motors is relatively sufficient, whether it is the core main Haval brand or the high-end Wei brand, which has a good market performance. The mecha dragon launched at the Guangzhou Auto Show is also considered to be "throwing bricks and leading jade", touching the ceiling of domestic prices at a price of 488,000 yuan, and the independent tank brand will sell nearly 85,000 units in 2021.
For Great Wall Motors, in 2022, it is more about how to maintain the momentum and sit in the first camp of autonomy, and continuously expanding market share is the top priority.
The professor specially put BYD at the end, because in 2021, see BYD on the car complaint list, the reason behind can always appear "long delivery cycle" such a reason, DM-i architecture, blade battery, with the price of the people is really "technology to change life", easy to use cheap that must buy ah!
From the above table, it can be seen that BYD's product lineup in 2022 is very strong, of which DM-i technology architecture dominates, supplemented by the E platform 3.0 pure electric platform, and continues to sit firmly in the position of the leading new energy boss of its own brand.
BYD's annual sales increased by 75.4% year-on-year, of which the sales of new energy vehicles reached nearly 600,000 units, an increase of 231.6% year-on-year. Prove what is the "leader of new energy vehicles".
Judging from the news released so far, BYD has not played a lot of cards in its hands in 2022. The new Han DM-i/Han EV, marine/warship series, e-platform 3.0 architecture....are all based on high value, large space, low energy consumption and other characteristics to accurately cater to market consumer demand, saying that they are "listed and exploded" is not unreasonable.
For BYD, what needs to be strengthened in 2022 is not only how to increase sales, but also to make greater breakthroughs in new energy technology. Most importantly: ***! Can the delivery be done quickly!