Some time ago, automotive intelligence new media analyzed the sales targets of the six major national character auto groups in 2022, which immediately triggered a fierce discussion among the majority of netizens. Among them, some netizens are too dependent on joint ventures and want to see the plans of private car companies.
Today, we will meet the needs of fans and friends, to inventory and analyze the 2022 sales targets of the four major domestic private car companies, to see if it is like netizens said, the face of domestic cars, but also to see them?
Geely Automobile Group [Geely, Lynk & Co, Geometry, Proton, Lotus, Volvo, Krypton, Polar Star]
There is no surprise, in 2021, Geely is still the annual sales champion of Chinese brand passenger cars, and the annual sales data of 1328029 vehicles is well deserved, and the position of the leader is 5 years, which is indeed powerful.
Zooming in to the entire Geely Holding Group, global sales exceeded 2.2 million vehicles in 2021, an increase of 5% year-on-year, which is also the fourth consecutive year that Geely Holding Group has sold more than 2 million vehicles.
As for the 2022 target, Geely Automobile Group has set it at 1.65 million units, which means an increase of 330,000 vehicles from last year's level, while Geely Holding Group aims to exceed 2.5 million vehicles. Although there are unfavorable factors such as chip shortages, don't make up your mind that such goals are not easy to achieve.
Because Geely has made a layout in terms of products, technologies and brands in 2021, 2022 may be the harvest season. For example, the "China Star" series has been affirmed by consumers, and many models have become star net red models; Lynk & Co has accumulated sales of more than 600,000 vehicles, with an average bicycle price of 158,000 yuan; new energy has begun to exert force, selling 100126 vehicles last year, an increase of about 47% year-on-year, and this year has the empowerment of 70,000 vehicles that Are Extreme Kr plans to deliver, and it is somewhat certain to complete the set goals.
For our Chinese auto industry, if Geely really fights for a breath, then Baoqi can rank among the world's top ten auto groups in 2022. Because bmw group, which ranked tenth in the world in terms of sales last year, sold 2,521,525 vehicles, Geely Holding Group may be able to achieve a counterattack if it can speed up.
Great Wall Motor Group【Haval, Weipai, Euler, Great Wall Pickup, Tank, Salon】
Let's start with last year's sales performance. In 2021, Great Wall Motor sold 1.28 million units, an increase of 15.2% year-on-year, which is the sixth consecutive year that it has sold more than one million units.
In this way, the sales of the Great Wall are only about 40,000 less than Geely, and the gap between the two is actually very small.
However, Great Wall's ambitions are obviously greater than Geely's, because its 2022 sales target is set at 1.9 million units, which means that Great Wall Motors will increase by at least 48% year-on-year in 2022.
Of course, although this sales plan is set to be a bit radical, it is not like playing lip service with reference to the pragmatic style of the Great Wall over the years. First of all, the tank brand is a big growth point, last year it was a long line to buy, the momentum is not worse than the thunder car; secondly, Euler's sales rose by 140% last year, and the female positioning of this brand is very successful; and the new "Wei brand" that announced the turn to the "new generation of smart cars" should not be underestimated.
BYD Cars
Although it does not have many sub-brands like Geely and the Great Wall, BYD is still full of momentum.
Let's look at the sales report card. Last year, BYD sold 730,000 vehicles, a staggering 75.4% year-on-year growth rate, of which new energy vehicles accounted for 593,700 units, accounting for more than 80%. On this data, I ask you if you are convinced, right?
With this momentum, coupled with the fact that the Marine series will be launched this year, BYD's sales plan for 2022 is set at 1.2 million units. For this data, the industry did not question whether BYD can complete it, but worried about whether its production capacity can keep up and whether it will repeat the phenomenon of mentioning cars for many months last year.
Because from the official data, as of November 2021, BYD still has 200,000 DM-i model orders in hand, DM-i models are in short supply, and the delivery cycle is up to 4 months.
However, judging from the news reported by major media some time ago, BYD has built factories and put into production throughout the country, such as the former Mahayana automobile production plant in Fuzhou, Jiangxi, which was successively signed, and the Hefei Changfeng base, Zhengzhou base, Jinan base, Shenzhen-Shantou base, and Xiangyang base that have been signed successively.
Chery Holding Group【Chery, Xingtu, Jietu, Kaiyi, Chery Jaguar Land Rover】
In 2021, Chery Holding Group's cumulative sales reached a historic 961926, an increase of 31.7% year-on-year. In particular, the export volume reached 269154 vehicles, with a year-on-year growth rate of 136.3%, and these sets of data are very eye-catching.
However, the two-level differentiation within Chery Holding Group is more obvious. Intuitively, Chery, Jietu and New Energy have assumed the main role, and the sales of the three last year were 656846 (including exports), 154077 vehicles (including exports) and 109028 vehicles, which accounted for 95.6% of the total sales of Chery Holding Group, which shows how poor the performance of Xingtu, Kaiyi and Chery Jaguar Land Rover is.
This is also why Chery Jaguar Land Rover, Kaiyi and commercial vehicle sales do not have specific data, perhaps because the data is not good. And The sales volume of Xingtu last year was only 37,155 vehicles (including exports), although it increased by 121% year-on-year, but the cumulative sales of 600,000 vehicles with Lynk & Co are obviously not on the same order of magnitude.
In 2022, Chery Holding Group put forward the goal of ensuring annual sales of 1.5 million vehicles and striving for 2 million vehicles, and it has to be said that this pressure is more than Geely, Great Wall and BYD, because there is no obvious sign that Xingtu, Kaiyi and Chery Jaguar Land Rover will erupt, even if Chery, Jietu and new energy power, will there be the ability to increase by 500,000 or even 1 million vehicles combined? This is a real problem.
【Conclusion】Based on the above content, the above-mentioned sales targets for 2022 announced by the four major private car companies are generally very large, so the question is, can their goals really be achieved? Welcome to leave a message at the end of the article.