It can be said that BYD is becoming more and more smooth. In the first month of the year, BYD won 95,180 new car sales, an increase of 126.1% year-on-year, achieving a year-on-year increase of 10 consecutive months, and this is also the brand's three consecutive months of sales of 90,000 vehicles. Previously, BYD announced this year's sales target to achieve a sales performance of 1.2 million vehicles, and rushed to the top three domestic products. As the current trend continues, it may not be too difficult to achieve this goal.
According to BYD's sales in January, its new energy sales reached 92,926 units in the month, of which DM models sold 46,540 units, while EV models sold 46,386 units, basically achieving a five-to-five share, and did not leave much space for fuel vehicles.
According to the entire market environment, the trend of new energy models is getting better and better, and the market share is constantly improving, grabbing the cake that originally belonged to fuel vehicles. This is undoubtedly a very good thing for BYD, standing on the right track BYD has stood at the commanding heights of domestic new energy, while most car companies are still in the starting line, or in the process of difficult transformation, BYD's huge leading edge is difficult to be equalized in a short period of time, and future consumers are likely to take the lead in thinking of BYD when choosing new energy models.
The brand problem that has been complained about for a long time is gradually no longer a problem. In the past, many people's impression of BYD was that the brand was cheap, but if you look closely, you can find that the persuasiveness of BYD models in the mid-to-high-end field is also increasing. BYD has core technology as a support, which gives consumers a lot of confidence.
Han, which is above 200,000, exceeded 12,780 vehicles in January, and its cumulative sales have exceeded 170,000 units after its listing. The top price broke through to more than 300,000 Tang family, january sales also reached 9,060 vehicles, the cumulative sales of the entire Tang family has exceeded 300,000 vehicles, in the hinterland of the joint venture brand to win a good sales, quite rare.
As for the field of family cars with the widest user group, Song and Qin won 22,449 and 26,542 sales respectively in January, which can be said to be playing more and more stable. In addition, the dolphin, the first model of the ocean series, as a boutique car, also got 10,602 sales in January, which was a heavy counterattack to those who were not optimistic about it at first.
This year, BYD has several new cars to debut, destroyer 05 destroyer 07 cruiser 05 cruiser 07 sea europe, sea lion, etc., each market segment will be penetrated, competitiveness exponential growth. The biggest problem limiting BYD today is capacity, but in fact, as new factories come into use, this problem will be largely alleviated this year.
If last year was a year when BYD began to show its sharp edge, then this year BYD undoubtedly began to make more publicity, how far it can go, whether it can enter the top three independent, we will also wait and see.