With the first batch of Renault Jiangling Yifai exported to Europe, Jiangling New Energy has returned to the public vision again. Although it has been established for 7 years, the attention of Jiangling New Energy is not high. This time, Renault Jiangling "Yi" export is renamed Renault Mobilize LIMO EV, hanging Renault Car's latest logo, WLTP mileage of 450km, this batch of models is not for personal sales, will enter the European online car market.
Jiangling New Energy is a subsidiary of Jiangling Motors Group, mainly for the pure electric vehicle market, the company was established in 2015, and obtained the "double qualification" of car manufacturing. In July 2019, Renault Group increased its capital by RMB 1 billion and acquired a 50% stake in Jiangling Group's new energy vehicles. After dongfeng Renault withdrew, Renault Automobile focused on the electric vehicle business through Jiangling New Energy.
Renault Jiangling "Yi" is the first model of Renault Jiangling Group, the new car is positioned in the A+ class intelligent electric coupe, and the guidance price of all models after subsidies is 139,800 to 195,800 yuan. According to the cruising range, it can be divided into 450km and 500km versions, and the standard full-time all-wheel drive system is equipped, and the official acceleration time of 100 km/h is 5.8 seconds. From the perspective of intelligent configuration, the new car is equipped with the EZOOM-Pilot3.0 system and the latest generation of TDA4 chip of TI, which can realize the auxiliary driving ability of some high-speed roads and urban roads.
"Yi" is the first sedan model developed by Renault Jiangling Group on the basis of the pure electric GSE platform. The GSE platform is a modular pure electric A-class vehicle platform shared by Renault and Jiangling Group, and will expand the series of sedan products as well as SUVs, MPVs, Crossovers and other models in the future. However, the sales volume of the new car "Yi" after its listing is not ideal. After the listing, the total sales volume in 2021 is only more than 800 vehicles, which is on the fringes of the new energy market.
It is worth mentioning that the "Yi" export model hangs a new logo from Renault, which has caused controversy before. In January this year, Gaohe Automobile issued a "Statement on Trademark Protection", arguing that the Renault icon is similar to the HiPhi icon (especially in the case of rotating parts and different angles of observation), which brings certain uncertainty to the brand development of Gaohe Automobile and the ongoing Business Expansion Plan in Europe. At present, Renault Has not been affected by the trademark dispute.
Renault Jianglingyi entered the European market this time, and first entered the online ride-hailing market, which is a pioneer in opening up overseas markets, with the intention of familiarizing consumers and understanding the market. However, if you want to open the market, only rely on the B-end market business development, obviously "one leg walk", and the domestic market has not yet opened the situation, but entering the European market is a sword to take the side style. At the same time, the environment facing overseas markets is more complex, not only to face competition from local brands, but also to compete with domestic automakers.