What used to be a penny for a penny is now a penny for five. Because today's consumers like to consume ahead, of which young people account for the majority, with a budget of 100,000 dare to buy twenty or thirty luxury cars, and this situation is very common, it seems to have become a trend. It is this concept of consumption and the desire for luxury brands, many entry-level luxury models are sought after by the majority of consumers, today, buy and buy Jun to introduce three brand-full luxury SUVs.
Everyone has a blue sky and white cloud dream in their hearts, but perhaps due to the shyness of the pocket, it cannot be realized for a long time, even BMW can't see it, and has successively made the BMW X1 and BMW 1 series domestically, reducing the price, while constantly increasing the terminal discount, so that more consumers can have, of course, simply put, they want to earn your money.
BMW X1 does not dare to say that BMW's most soulful and most profitable model, but it is an indispensable part, the lower price makes up for the gap in BMW's sinking market, and at the same time contributes to BMW becoming the best-selling luxury car brand in the Chinese market. In the past year, bmw X1s have sold 95,113 units, the top sales in the 200,000-300,000 luxury SUV market.
And can be so popular, on the one hand thanks to BMW's strong brand appeal, on the other hand is the "broken bone" like preferential strength, the current model market is generally discounted by more than 50,000 yuan, and the 2021 model discount is as high as 90,000 yuan, which means that you can spend less than 220,000 yuan to buy a compact SUV with a BMW brand LOGO.
Although equipped with a 1.5T three-cylinder engine, but according to market feedback, the lowest model is the most expensive, is the other models add up several times more, it can be seen that although Chinese consumers have been spitting on the three-cylinder engine, but who can refuse to get a 90,000 yuan BMW SUV.
Putting aside the preferential strength and the three-cylinder engine, the overall product strength of BMW X1 is not weak, the family-style styling design, fashionable and sporty, the key recognition is very high, it is easy to be mistaken for BMW X3. At the same time, the size advantage is not small, its length, width and height are 4565/1821/1620mm, the wheelbase has reached 2780mm, the rear air conditioner is very generous, and even many owners say that it is larger than BMW X3 and X5.
Although it is an entry-level model, the configuration is not shabby at all, equipped with 18-inch wheels, 6 airbags, explosion-proof tires, rear radar, reversing image, three driving mode options, panoramic sunroof, power trunk, roof rack, leather sports seats, main driver electric adjustment, main auxiliary leg rest, second row of seats support front and rear/backrest adjustment, 10.25-inch central control touch screen, support for CarPlay and CarLife mobile phone interconnection, near and far LED headlights, and 6-color in-car ambient mood lights.
If you do not shy away from the three-cylinder engine, BMW X1 is indeed a good choice, there is a brand image, BMW's driving sense, and cross-level space experience, etc., plus up to 90,000 yuan of discounts, like to pay attention to it. Of course, if the budget is sufficient, it is more recommended to buy 2.0T models, and the 2021 low-end models are basically around 260,000 yuan, and the cost performance is also very high.
If you still dislike the BMW X1's appearance is not refined enough, the interior is not scientific and technological, and it does not accept the three-cylinder engine, then the Audi Q3 may be a more reasonable choice. Since the Audi Q3 was equipped with the latest design style of the family, both the popularity and sales have risen steadily, and in the past year, the Audi Q3 has sold 81,173 vehicles, second only to the BMW X1 in the same level.
Like the BMW X1, the best-selling Audi Q3 is inseparable from Audi's strong brand appeal and high discounts. The current Audi Q3 has a maximum discount of 64,000 yuan, and the lowest model is fully landed at 250,000 yuan, although it is much more expensive than the entry-level BMW X1, but it is equipped with a 1.4T four-cylinder engine, and the power performance is better.
At the same time, the configuration is also more abundant, equipped with 18-inch wheels, 6 airbags, active brakes, front and rear radar, cruise control, automatic parking, panoramic sunroof, sports appearance kit, power trunk, 10.25-inch full LCD instrument panel, sporty leather seats, main and sub-electric seat adjustment/leg rest/lumbar support, second row of seats support front and rear/backrest adjustment, 10.1-inch central control touch screen, support for CarPlay/CarLife and Android Auto mobile phone interconnection, Near and far LED headlights, monochrome interior environmental mood lights, and rear independent air conditioning outlets.
However, compared with BMW X1, the disadvantage is also more obvious, its body size is 4495/1848/1616mm, the wheelbase is only 2680mm, whether it is the vehicle aura or in the internal space, it is not as good as BMW X1, especially for consumers who pay attention to home, which is a fatal problem. I hope that one day in the future, audi Q3 can be extended like audi Q5L, and sales will increase by at least 50%.
If you still feel that the BMW X1 and Audi Q3 are not high-grade and luxurious enough, then the Mercedes-Benz GLA may be your best choice, in the BBA, Mercedes-Benz is undoubtedly the largest row of the one. However, despite the strong premium ability, in the face of market sales have to bow their heads, and the first two, Mercedes-Benz GLA offers are also many, the highest reached 63,000 yuan, the lowest model landed about 240,000 yuan.
Mercedes-Benz GLA has sold 34,519 vehicles in the past year, which is a big gap with the BMW X1 and Audi Q3, mainly because mercedes-benz GLB shares most of the sales, if you count the sales of Mercedes-Benz GLB (56,630 units), it is basically the same level.
Mercedes-Benz GLA in addition to buying Mercedes-Benz standard, its interior atmosphere is the most luxurious, the design of the double screen is never outdated, coupled with Mercedes-Benz's proud turbofan air conditioning outlet design and family-style three-frame steering wheel, in the background of 64 points of atmosphere lights, it looks particularly dazzling, like a bright pearl in the universe.
Overall, these three entry-level luxury SUVs, which one do you appreciate more? Although they are not the best choice at this price point, they can give the most "luxurious" experience at this price point, while enhancing personal taste to a certain extent. Of course, many consumers disdain to pay attention to this entry-level luxury SUV, but the buyer only wants to say that their existence must be justified, and some people are willing to choose them.