In the first month of 2022, BYD welcomed the "opening red"!
On February 3, BYD announced its January sales. According to the data, BYD passenger cars sold 95,180 units in January, an increase of 126.1% year-on-year. Among them, new energy passenger car sales of 92,926 units, an increase of 367.6% year-on-year. On the basis of achieving nearly 600,000 sales in 2021, we will once again achieve self-breakthrough and continue to lead the new energy vehicle market with strong technical strength.
Pure electricity and hybrid go hand in hand, dominating the throne of "one brother" of new energy
In the field of new energy segmentation, BYD is fully based on China's national conditions and meets the needs of consumers. Continue to adhere to the strategic layout of EV pure electricity and DM hybrid "two legs, walking in tandem". Under the technical route of "pure electricity", IND continues to exert its strength in the pure electricity market with the help of deep technical precipitation. January sales of 46,386, an increase of 220.7% year-on-year.
At the same time, BYD has not ignored the needs of some consumers for plug-and-mix models. DM-i focuses on "electricity-based", takes into account endurance and power, adapts to diversified car use scenarios, and breaks the monopoly position of joint venture vehicles in the field of hybrid.
Driven by the continued drive of DM-i super hybrid technology, BYD DM models sold 46,540 units in January, an increase of 760.6% year-on-year. Together with EV pure electric models, it has formed a strong competitive barrier and dominated the "one brother" throne of the independent new energy market for a long time.
In the November global new energy model sales ranking released by EV SALES / EV VOLUMES, BYD DM models and EV models accounted for two seats each. They are Qin PLUS DM-i, which ranks fourth and fifth, Song PLUS DM-i, and Qin PLUS EV and Han EV, which rank eighth and ninth. It can be seen that in addition to the domestic market, BYD New Energy has long been famous overseas.
The flagship strength broke upwards, and the sales volume of Hantang broke out
The flagship model of the Dynasty car series, the Han, continued its usual strong sales trend, with sales of 12,780 units in January, achieving sales of more than 10,000 for five consecutive months. As a medium-sized and large-scale car with an average transaction price of more than 250,000 yuan and a high-end positioning as a medium-to-high-end independent brand, Han constantly breaks the ceiling of the industry and redefines the luxury pattern in the Chinese market.
In the December sales data released by the Association of Automobile Manufacturers, BYD Han ranked second in the sales list of medium and large cars in the Chinese market with a sales volume of 13701, and is the only luxury medium and large car of its own brand that can confront the German BBA in the Chinese auto market, breaking through the encirclement of the joint venture brand in this level of market.
Equally remarkable is the all-new Generation Tang, the flagship model of the Dynasty car series, with sales of up to 9,060 in January. Full of blood, fully shows the powerful product power of the new generation of Tang.
Among them, the sales volume of the new generation Tang DM reached 8847, an increase of 481.3% year-on-year. The Tang DM-i model, which focuses on large space, high driving texture and high intelligence, has become the main force of sales growth of the Tang family. Fully meet the needs of users for ultra-low fuel consumption and long battery life, and firmly lock in the head camp position of more than 200,000 SUV markets.
The market segment blossomed at many points, and the sales volume of each series reached a new high
In addition to the flagship model, the sales performance of the segmented model in January was also very eye-catching. Qin PLUS DM-i and Qin PLUS EV sales were 18450 and 7086 respectively. Driven by Qin PLUS DM-i and Qin PLUS EV, the Qin family's sales volume in January was as high as 26542.
It is worth mentioning that for a long time, the competition in the domestic A-class car market can be said to be very fierce. BYD Qin PLUS has been in the top three of the A-class car sales list in the Chinese market for two consecutive months, breaking the long-term monopoly of joint venture cars in the market.
Since its listing in March last year, Qin PLUS has won many industry honors with its full understanding of market demand and its own strong product strength: A-class new energy car monthly sales crown, A-class pure electric car monthly sales crown, the best new energy model of the year and so on.
With the blessing of black technologies such as DM-i, the Sales volume of the Song Family in January was as high as 22449, of which the Song DM achieved sales of 16411 vehicles, a year-on-year surge of 2719.8%. Previously, Song PLUS DM-i has won the national plug-in mixed model insurance volume championship for two months.
The Song Pro DM-i, which was just listed at the end of last year, won nearly 20,000 orders on the first day of pre-sale. After the listing of Song Pro DM-i, it will further enrich Song's model system and promote Song's sales to a higher level.
As the first mass production model of e-platform 3.0, Dolphin has achieved a new record since its listing, with the characteristics of high value, large space and low energy consumption, and after the sales exceeded 10,000 in December last year, it once again set a new record in January, with a single monthly sales of 10,602 vehicles.
YuanPro sold 6,596 units in January, continuing the strong sales growth trend of the previous year and occupying the mainstream position in the domestic small SUV market. New Year's Day has just opened the pre-sale of the yuan PLUS, the current pre-sale orders have exceeded 10,000. It is believed that the listing of Yuan PLUS will further strengthen the product strength of the Yuan family and launch an attack on the A-class SUV market.
With the help of the brand, sales volume and customer unit price achieved a double stable increase
In 2021, in the environment of the general "lack of core" in the automotive industry, the sales volume of BYD automobiles still achieved leapfrog growth. In the first month of 2022, BYD's auto sales achieved good results again, and the perfect "opening" was achieved.
Driven by the flagship models of Han and Tang, the unit price of BYD passenger cars has exceeded the mark of 150,000 yuan, becoming a benchmark for independent new energy brands and even independent brands, achieving a steady increase in sales and customer unit prices, establishing brand confidence, and promoting the brand all the way forward.
At the same time, the recognition of BYD by consumers and the industry is also gradually increasing. Recently, Brand Finance, a world-renowned brand value evaluation and consulting organization, released the 2022 Global Brand Value Top 500 list, and BYD ranked first in the list of Chinese auto brands, highlighting BYD's dominant position in the industry and leading the transformation of the global automotive industry.
Low-carbon and green sustainable development has become the trend of the times, and "oil withdrawal and power into" has also become the main theme of the development of the global automotive industry. As a "leader in new energy vehicles", BYD conforms to the call of the times, gives full play to its unique advantages in the field of new energy, and practices the national strategy and goal of "carbon peaking and carbon neutrality" with practical actions.