According to foreign media reports, hyundai is expected to return to the Japanese auto market after exiting in 2009 due to dissatisfaction with sales performance, and according to the latest bloomberg report and an interview with Hyundai CEO Jaehoon Chang, the company is now fully prepared to repeat the same mistakes.
After this return, Hyundai will only sell all-electric vehicles in Japan, starting with hyundai IONIQ 5. In addition, Hyundai cars will only be sold online – in a more direct way. According to Bloomberg, Hyundai will most likely officially announce the plan later this month, when we will know more details.
"We've experienced tremendous growth in electric vehicles in Korea, and we expect the same thing to happen faster in Japan," Hyundai CEO Jaehoon Chang said. The article notes that the sales target for modern electric vehicles is "definitely" higher than "the 15,000 gasoline-engined cars previously sold."
Japan – after a strong start – has not yet become a major all-electric vehicle market in 2021, with around 4.5 million vehicles sold in Japan, with a share of pure electric vehicles well below 1%. In 2022, we will see more new BEV models, including the all-new Toyota bZ4X/Subaru Solterra and Nissan Ariya.
The modern IONIQ 5 will be an "interesting addition". It was first launched in South Korea and Europe (accelerated) and more recently in the U.S. and Canada.
![Hyundai Motor's electric vehicle sales exceeded 160,000 units in 2021, an increase of 44%[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)