The Lunar New Year has just passed, we are all still immersed in the joy of the Spring Festival, AND AUTO has also ushered in a "good start" of good news.
What is the good news? That is, BYD's car sales in January reached another good result, especially new energy vehicles set a new sales record.
Total sales of passenger cars were 95,180 units
On February 3, BYD Automobile announced the sales results of passenger cars in January, with a total of 95,180 units sold in January.
This is a gratifying achievement, an increase of 126.1% year-on-year compared to last year, which is a very remarkable leap forward and growth.
At the same time, new energy passenger car sales of 92,926 units, an increase of 367.6% over last year.
Looking back at 2021, BYD passenger cars achieved a sales volume of nearly 600,000 in the whole year, from the newly announced sales in January 2022, it can be said that BYD Automobile, especially new energy vehicles, has once again achieved new breakthroughs and continued to lead the domestic new energy vehicle market with strong technical strength.
Pure electricity, hybrid "double sword combination to create brilliant"
Although BYD's sales in January are gratifying, such a good result is also the fruit of BYD's hard work based on national conditions and in line with the needs of consumers.
Especially in the field of new energy vehicles, BYD adheres to the development strategy of "two swords and one hand in hand" of DM hybrid and EV pure electricity, and the super fuel-efficient DM-i has driven the blowout of plug-in and hybrid DM models, with sales reaching 46540 units, an increase of 760.6% year-on-year.
Under the super safe "black technology" blade battery, the sales volume of EV pure electric models also reached a new high, reaching 46,386 units, an increase of 220.7% year-on-year.
In fact, BYD's new energy models not only have excellent sales performance in the domestic new energy vehicle market, but also rank first in the global new energy model sales list released by international automotive influence media such as EV Sales and EV-Volumes, such as Qin PLUS DM-i, Song PLUS DM-i, Qin PLUS EV, and Han EV sales, which can be described as famous overseas.
Flagship and subdivision models "multi-point force to achieve good results"
The total sales volume that is high above is inseparable from the multi-point efforts of BYD's flagship models and ordinary subdivided models.
The medium and large flagship sedan, the Han, continued to maintain a strong momentum of development, with sales reaching 12,780 units in January, which is the best result of its sales exceeding 10,000 for five consecutive months. As we all know, as an independent car brand, especially in the field of medium and large automobiles, under the siege of luxury car brand models such as BBA, it is not easy for Han models to have such a sales table, which also fully proves the strong strength of Han models.
Flagship SUV model - Tang, is also excellent performance, with large space, excellent driving texture, high intelligence, low fuel consumption level, ultra-long endurance and other advantages, January sales reached 9060 vehicles, consumer recognition fully demonstrated their strong product strength.
BYD not only has an eye-catching performance of its flagship models, but also performs well in the field of ordinary subdivisions. For example, Qin PLUS DM-i sold 18450 vehicles, Qin PLUS EV sold 7086 vehicles, Song DM sold 16411 vehicles, Dolphin sold 10602 vehicles, YuanPro sold 6596 vehicles, and so on.
In addition, like the just-listed Song Pro DM-i, nearly 20,000 orders were received on the first day of pre-sale; Song PLUS DM-i has been on the championship of the highest amount of insurance in the country for two months.
Therefore, the concerted efforts of many models and the "addition of bricks and tiles" of many models have achieved BYD's high sales in January.
Sales inspiration
What we saw was BYD's excellent results of up to 95,180 vehicles in January, but in the context of the "lack of core" in the automotive industry, it is not easy to achieve such a "good start" in the large market environment of many car brands and models.
At the same time, the unit price of BYD passenger cars has exceeded 150,000 yuan, and such strength and good performance are inseparable from BYD's long-term brand building, polishing of technology and innovation, grasping the development trend of the times, adhering to the green and low-carbon dream, and shouldering a sense of responsibility and mission for the development of independent automobile brands.
Another point has to be said, that is, in the 2022 global brand value top 500 list released by Brand Finance, a world-renowned brand value evaluation and consulting agency, BYD ranks first in the list of Chinese auto brands.
In summary, should we strongly like BYD cars? Such a powerful independent car brand, how can we not support it?