Lei Jun and Xiaomi Auto SU7's new energy vehicle revolution
March 28, 2024, is a day to remember. At the Xiaomi car conference in Beijing, Lei Jun held a new Xiaomi SU7 to show the world. This pure electric car, known as the "dream car", carries the hard work of Xiaomi Group in the automotive field in the past three years.
At the scene, in addition to Lei Jun, there were also giants in the field of domestic new energy vehicles, such as Zhang Jianyong, Chairman of BAIC Group, Wei Jianjun, Chairman of Great Wall Motor, Li Bin, Chairman of Weilai Automobile, He Xiaopeng, Chairman of Xiaopeng Motors, and Li Xiang, Chairman of Li Auto. They came to the scene to witness this historic moment, which also demonstrated the impact of Xiaomi Auto on the industry.
Xiaomi SU7 has excellent product power
Lei Jun confidently introduced the excellent product strength of Xiaomi SU7. This car is positioned as a C-class high-performance eco-technology sedan, known as "the fastest production car within 500,000 yuan". It can reach a top speed of 265 km/h and accelerate to 100 km/h in 2.78 seconds, far exceeding other models in its class.
The ability to sail is also breathtaking. The Xiaomi SU7 is equipped with a long-range battery as standard, with a starting range of 700 kilometers for the standard version and 800 kilometers for the Max version. With Xiaomi's self-built super charging station, it can replenish 510 kilometers of mileage in 15 minutes, completely bidding farewell to "range anxiety".
Intelligent driving is the biggest highlight of Xiaomi SU7. It is equipped with Xiaomi's self-developed Xiaomi Pilot intelligent driving system, which integrates 11 high-definition cameras, 12 ultrasonic radars, 3 millimeter-wave radars and 1 lidar, and its perception capabilities are comprehensively leading. What's even more amazing is that Xiaomi has achieved the first mass production of end-to-end large model technology in the field of intelligent driving, directly from image input to driving trajectory output, with an accuracy of 5cm, and a valet parking speed of up to 23km/h.
Disrupting the traditional automotive landscape
The emergence of Xiaomi SU7 will undoubtedly subvert the pattern of the traditional automotive industry. Its pricing range is 215,900 yuan to 299,900 yuan, benchmarking the mainstream pure electric vehicle market of 200,000 to 300,000 yuan. In this price range, Xiaomi SU7 will have a huge impact on other car companies with its outstanding performance configuration and intelligence level.
Industry insiders, the low pricing of Xiaomi SU7 is likely to trigger a new round of price war in the industry. As a latecomer, Xiaomi Auto needs to seize market share through price killer features. Other automakers will also be forced to follow suit in order to retain their existing market.
As a result of this price war, it is likely that the price of new energy vehicles in the entire price range of 200,000 to 300,000 yuan will be fully reduced, and consumers will be the biggest beneficiaries. In the long run, this "dimensionality reduction strike" is expected to reshape the price system of the entire automotive industry and promote the development of the industry in the direction of popularization and democratization.
Behind Yu Chengdong's position adjustment
At the press conference of Xiaomi SU7, Lei Jun also revealed the latest position adjustment of Yu Chengdong, an executive of Xiaomi terminal company. Yu Chengdong stepped down as CEO of Huawei's Device BG, but retained the position of Chairman of the Device BG. His new roles include Executive Director of Huawei, Chairman of the Board of Directors of the Device BG, Chairman of the Board of Directors of the Intelligent Vehicle Solution BU, and Director of the Intelligent Device and Intelligent Vehicle Components IRB.
It is believed that the adjustment is to allow Yu Chengdong to devote more energy to the automobile business and start a new round of competition with Lei Jun in the automotive field. The two sides have been old rivals in the field of mobile phones, and now the war is expected to extend to new car tracks.
Industry insiders pointed out that the competition between Xiaomi and Huawei in the automotive field is likely to become the focus of attention in 2024 and even in the next few years. With the technical advantages accumulated in the field of intelligent terminals, the two technology giants are expected to set off a new round of revolution in automotive intelligence and promote the development of the entire industry in the direction of intelligence, electrification and networking.
Future challenges for Xiaomi cars
Although the release of the Xiaomi SU7 has shocked the entire industry, there are still many challenges to overcome for Xiaomi cars to truly succeed. Supply chain, quality control, and capacity constraints. As a newcomer, Xiaomi Auto is at a disadvantage in these aspects, and it takes a lot of time and resources to build a mature system.
Although the Xiaomi SU7 has attracted a lot of attention with its low price and smart configuration, the real sales performance has yet to be tested by time. Once the heat subsides, it is still unknown whether Xiaomi cars will be able to maintain their competitiveness.
Whether Lei Jun can become the "leading big brother" of the industry and lead the development of the entire new energy vehicle industry will also be a major test that Xiaomi Auto needs to face. There is an essential difference between the automotive industry and the mobile phone industry, and there are still many unknown factors whether Xiaomi Auto can succeed on this unfamiliar track.
As Lei Jun said: "After 15 to 20 years of hard work, Xiaomi will become one of the top five car manufacturers in the world and strive for the comprehensive rise of China's auto industry." "Although the rise of Xiaomi cars is full of thorns, as long as it persists and moves forward bravely, it will eventually write its own legend on this vast track.