Now, when you open the live broadcast room that sells cars, you look forward to seeing the introduction of the latest car model you like and learning about the performance and features of the car. However, you are shocked by what you see. The female anchors in the live broadcast room, some of them were unsightly dressed, their words were sultry, and some even deliberately exposed some places. Your eyes widen and you wonder: what's going on? How did you go from a place where cars were introduced to an entertainment section?
The behavior of these female anchors makes you can't help but shake your head and sigh. They represent one car 4S shop after another, which should have used a professional attitude to show consumers the charm of cars, but they have become like this. Their various funny, head-scratching, and miasma are simply disrespectful to consumers, and isn't this a kind of harm to the automotive industry. You can't help but complain in your heart: Aren't these stores worried about their image?
To make matters worse, this bizarre scene is not an isolated one. Every day, new live rooms join the ranks, and the ways of attracting viewers are becoming more and more outrageous. Everyone has turned the car sales scene into a showy casino. This kind of content shift makes you sigh: Sure enough, traffic is king, these people really dare to do anything.
The Douyin platform finally can't bear it anymore! They issued a governance announcement expressing zero tolerance for vulgar behavior in the car's live broadcast room. Now, those who rub the edge of the marketing are ready to accept severe punishments. Imagine that their accounts are banned and their live streaming permissions are restricted, it's a nightmare.
Blocking accounts is just the beginning, and tougher penalties are yet to come. The Douyin platform decided to restrict these shameless live broadcasters, especially those female anchors who wore vulgar clothes, and strictly controlled them. Stipulating dress codes and maintaining a healthy live broadcast environment is simply a curse for these vulgar behaviors.
However, some LSPs have questioned this draconian governance measure. Isn't this too much, they think? After all, there is a lot of other content on the live streaming platform as well, and you shouldn't just stare at the car live broadcast room. Isn't there just a little room for fun and relaxation? As a result, there has been another debate about how platforms are governed. Should there be zero tolerance, or should there be a glimmer of room for people's entertainment needs?
The impact of marketing methods is truly not to be underestimated. In order to pursue eyeballs, some auto 4S stores have chosen marketing methods that violate social morality, resulting in the double destruction of brand image and market environment. When consumers see these vulgar live content, they can't help but question the relevant brands. They will think, what kind of car can a brand that doesn't even pay attention to its own image produce? This negative impression can leave a deep imprint on consumers' minds, influencing their trust and choice of brands.
Consumer perception is also crucial. Consumers will be angry and dissatisfied with this vulgar marketing method. They will feel that this is a disrespect to them, and it is also a pollution of the entire market environment.
However, now the live broadcast industry is too involuted, and everyone racks their brains to want the popularity of the live broadcast room to get better, but it is not satisfactory, and some live broadcast rooms are watched by a few people, which leads to the occurrence of everything, but in any case, it is impossible to have no bottom line, which is indeed a challenge. However, one thing is certain, that is, enterprises should establish correct values and adhere to the principle of honesty and trustworthiness.
Only by treating consumers with a sincere attitude and providing high-quality products and services can we win the trust and respect of consumers. At the same time, enterprises should also pay attention to the shaping of their own image, avoid the use of vulgar marketing methods, and maintain the noble and dignified brand image.