Recently, some media reported that Su Zhen, the former director of the intelligent driving product department of Huawei's automotive solution BU, will leave his post and his whereabouts are temporarily unknown, and Huawei officials have also confirmed this.
In fact, in the past year or so, there have been many major players who have lost Huawei's automotive business, such as He Liyang, vice president of the automotive business and director of the Western European Enterprise Business Department; Zhang Xiaohong, director of the intelligent driving product project group; Jiang Jun, head of the autonomous driving COO & map and data; Peng Xueming, head of the integrated sensing department; Chen Qi, director of the R&D department of automatic driving; and She Xiaoli, chief functional safety expert.
These positions look like executives in the automotive business, but they all eventually left Huawei, and after leaving, most of them joined vehicle companies such as Weilai and Xiaopeng.
In addition to the continuous loss of these executives, Huawei's car performance in 2021 is also very poor, specific needless to say, if you pay attention to the car people should be clear, Cyrus SF5, Alpha S data performance is visible, many institutions have statistics.
And this all shows that in 2022, Huawei's car manufacturing has really entered the most critical year, if this year's Huawei car manufacturing is still like the slogan of 2021 shouted loudly, but the performance is flat, then I am afraid that the next difficulties will be more.
On the one hand, because Huawei's model is to help car companies build good cars and help car companies sell good cars, but if 2 years have passed, and several cars cooperated with Huawei have not performed well, how can other car companies believe Huawei? Huawei's story of helping other car companies build cars and sell cars is not easy to say, this model has not been able to produce results for 2 years, what it means, I don't need to say more.
After all, for car companies, what is needed is sales, this is the real thing, the rest is beautiful, all kinds of hanging friends are useless.
On the other hand, like Tesla, Weilai, Xiaopeng, and Ideal are accelerating their development, and the speed is getting faster and faster, the time window left for other manufacturers is not long, and Huawei does not have many 2 years to waste.
If Huawei's car manufacturing still does not have much improvement in 2022, then whether it is to continue to help car companies build and sell cars, or to build cars themselves, they will encounter more difficulties and competition.
Therefore, 2022 is really the most critical year for Huawei to build cars, but I hope that Huawei, which has always been invincible, will also win in the car building this time.