The debut of SAIC Volkswagen Lingdu L has two major points, the first is to represent the public to finally figure out what the young consumer group likes, and the second may represent the end of a volkswagen nesting doll era, but will it open another new era of matryoshka dolls, which is not known at present?
Say the important things three times: personality, personality, personality
In the A-class sedan market, SAIC Volkswagen currently has Santana, Langyi and Lingdu models, of which Lingdu, which focuses on sports and personality, has become more conservative in sales performance.
Why？ Xiaobian personally believes that there are many reasons, first of all, its pricing is not tempting, there are countless other products available at the same price, coupled with today's young consumer groups are not very superstitious brand aura, Lingdu's niche is not high. Secondly, it currently has only 1.4T power configuration left in the strong young sports, but the problem is that almost the price can buy some discounted and promotional B-class 2.0T cars, with better performance, so how will consumers choose?
Third, Lingdu, who appeals to luxurious personality, still can't get out of the public matryoshka design style, which is simply ... for young consumers who pursue personalization and uniqueness. So, older people with successful careers buy Passats, young people with limited budgets buy Santana or Langyi, who buys Lingdu?
Previously, I thought that SAIC Volkswagen may have ignored the positioning and promotion of Lingdu because it focused more on ID. new energy and SUV products. But when I saw the appearance and parameters of the new Lingdu L, I knew that saic-Volkswagen was in the next big banner, which would use the most personalized design and larger body to attack the future A+ class sedan market.
It's spicy
Lingdu, which has always been commonly known as "Lamando", will it be spicy to transform into a new Lingdu L? truly! The appearance has a completely different design style from the previous Volkswagen models, and I really feel that some design elements are even a bit ID., very avant-garde and novel.
For example, in the front face, the traditional upper grille is replaced by a transverse luminous light strip, and the shape connected to the headlights on both sides is quite ID. Taste, but Lingdu L also has a large lower grille, with the curvature of the hood under pressure, which lowers the visual center of gravity and also shows a dynamic atmosphere close to that of a sports car.
Lingdu L inherits the characteristics of the large hatchback tailgate of the current Lingdu, and has a new design, and the rear style of the front shape - flat and transverse taillights, visually strengthen the characteristics of the wide and low body, with the rear bumper using a large area of dark protective parts, as well as the horizontal running tail row chrome trim, more highlighting the sports theme of the product.
The wheelbase of Lingdu L reached 2731mm, which was 75mm longer than the current model, directly promoted to the A+ field, and also exchanged for a more atmospheric and streamlined side figure, with an 18-inch phantom flower blade wheel, showing the dynamic atmosphere of Lingdu L.
Interior aspects... It is also very different from the past, with a technologically avant-garde design style - first of all, the instrument table suspends the dual screen (10 inch instrument + 12 inch central control screen), plus the W-HUD head-up display system, which is already very much in favor of young consumers. Secondly, the sporty design style, shell-type contrast sports wrapping seats..., are also popular elements nowadays, LingDu L once to Qi!
As for the function in the central control screen... I believe that Lingdu L has such a novel design appearance, and the function of digital network connection should not disappoint. In addition, the new car is also equipped with IQ.Drive L2 intelligent driving assistance, which can simplify driving operations and improve driving safety.
When you're young, it's up to you to see the pricing
In terms of power, Lingdu L is equipped with EA211 1.4TSI engine, the maximum power is 110kW, the maximum torque is 250N.m, and the acceleration of 8.5 seconds per 100 kilometers is not much surprise. Fortunately, this engine technology is very mature, with a 7-speed DSG dual-clutch transmission, the WLTC comprehensive fuel consumption can reach 5.92L/100km, which has a good economy.
Overall, the design of the new Lingdu L is indeed a representative new work of the contemporary public, and in some ways even surpasses the Golf 8 and ID. series. In addition, in order to welcome the future appearance of Lingdu L, the official also held a "spicy" car name nickname audition activity to keep up with the trend of young consumption.
But the point is that the car is still a commodity in our lives after all, consumers will consider many factors when buying, especially the price, so I am more looking forward to the market pricing of Lingdu L in the future, if it is set beautiful enough, I believe that this car will have a good performance in market sales.
Come all come, don't you like it?